An SEO Strategist is responsible for developing and implementing effective search engine optimization strategies to improve website visibility, increase traffic, and enhance overall online presence. This role involves analyzing current SEO performance, identifying opportunities for growth, and collaborating with marketing and content teams to align SEO tactics with business goals.
Responsibilities
- Conduct keyword research and competitive analysis to identify SEO opportunities
- Develop and execute on-page and off-page SEO strategies
- Analyze website traffic and performance data using SEO tools and analytics platforms
- Optimize website content and structure to improve search engine rankings
- Collaborate with content creators to ensure SEO best practices are integrated into content development
- Monitor search engine algorithm updates and adjust strategies accordingly
- Prepare regular reports on SEO performance and progress towards goals
- Stay current with industry trends and emerging SEO techniques
Company Description
ABOUT CONSTELLATION:
Constellation Marketing is a rapidly growing digital marketing firm based in Atlanta, Georgia, and founded in 2017. Our international team has grown from 1 to over 20 employees and contractors, and our clientele has grown to 85+ clients in that time. Our monthly marketing programs, centered on SEO and digital advertising, are specifically built to drive growth at law firms. We have a track record of helping law firms move from relying on referrals to producing game-changing business growth-- and we have the data to back this up. Our high retention rate among clients is a testament to this fact.