About Argosy:
For over 75 years, Argosy Cruises has been part of the PNW fabric. Founded as the Spring Street Water Taxi and then through the years operating as Seattle Harbor Tours and now as Argosy Cruises, our family-owned and Seattle-operated company has become the Northwest's premiere cruise company.
We offer must-see tourist attractions (i.e. Seattle's Original Harbor Cruise and Lock's Cruise), host countless social parties and corporate events, and put on community activities (including the annual Christmas Ship Festival) and other holiday events.
Position Summary
The Associate Marketing Manager is a creative, detail-oriented, and results-driven person who supports the execution and coordination of key marketing initiatives. This role will be responsible for managing website projects, content creation, brand asset development, affiliate marketing, advertising, agency coordination, and performance reporting. The ideal candidate has a strong eye for visual branding, is comfortable working cross-functionally, and excels at project management across digital and traditional channels. Reporting directly to the Director of Marketing, the Associate Marketing Manager will also collaborate with their teammate to support execution of a cohesive marketing strategy and create an effective marketing calendar.
Essential Job Functions
Website & Conversion Optimization
Manage website and optimize for conversions
o Support special website projects
o Coordinate backend code updates and review/implement accessibility recommendations from external agency
o Create a seamless user experience from website to ResTech platform
Create new webpages as needed that support brand visibility and SEO
Paid Advertising & SEO
Coordinate digital advertising campaigns with agency partner
Research and coordinate digital and print paid placements with external partners
Coordinate SEO efforts with external agency and oversee implementation
Affiliate Marketing
Build, manage and grow an affiliate marketing program
Produce monthly performance reports
Marketing Collateral & Brand Signage
Manage creation and updates to digital and printed marketing collateral & brand signage
Collaborate with professional graphic designer on select marketing and brand collateral
Create marketing and brand collateral in Canva
- Create, schedule, and manage content for digital displays
- Coordinate installation and removal of physical signage through the year
- All other duties related to special projects and strategic initiatives as assigned
Content & Campaign Planning
Own and manage the content calendar across ads, digital/print signage, paid placements, affiliate marketing campaigns, and SEO activities in collaboration with marketing teammate
Create photo and video content for marketing use
Plan & coordinate professional photography and video shoots as needed
Reporting & Insights
- Create monthly reports across respective channels: digital ads, paid placements, website traffic/conversions, SEO, and affiliate marketing
- Share insights and trends on the above in a seasonal report to inform marketing strategies and team alignment