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SEM Consultant/Specialist

Dallas, TX · Remote

$1.5K - $5.0K/mo

Job Summary The SEM Consultant is responsible for developing, managing, optimizing, and reporting on paid search campaigns across Google Ads, Microsoft Ads, and other search platforms. This role ...

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How much do search engine optimization jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine optimization in Addison, TX is $65,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,300.00 and $72,600.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

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Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

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SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What are the most commonly searched types of Search Engine Optimization jobs in Addison, TX? The most popular types of Search Engine Optimization jobs in Addison, TX are:
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What cities near Addison, TX are hiring for Search Engine Optimization jobs? Cities near Addison, TX with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Addison, TX as of August 2026, with employment types broken down into 1% Locum Tenens, 72% Full Time, 22% Part Time, and 5% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $65,236 per year, or $31.4 per hour.

AI Visibility & Search Strategy Specialist | GEO/SEO

Texas Instruments Incorporated

Dallas, TX • On-site

Other

Re-posted 20 days ago

Texas Instruments rating

8.1

Company rating: 8.1 out of 10

Based on 86 frontline employees who took The Breakroom Quiz

49th of 156 rated electronics manufacturers

Job description


Change the world. Love your job.
Texas Instruments is seeking a AI Visibility & Search Strategy Specialist. In this role, you will contribute to the strategy for how our technology is perceived by LLMs and Search Engines. This isn't just about keywords; it's about Generative Experience Optimization (GEO) and high-level content strategy. You will use advanced visibility tools to track scores and insights across a strategic list of prompts, translating those scores into actionable recommendations for the business. You will monitor and analyze our Web and AI visibility performance, own specific projects and interact with various stakeholders to drive execution and improve visibility.
Key Responsibilities
  • Strategy & Execution: Refine strategy, and pivot tactically, to improve SEO and LLM visibility performance based on real-time learnings. This landscape is moving quick, and you must stay ahead of the change and adjust plans accordingly.
  • Defining the Unknown: Traditional metrics no longer tell the whole story. You will help identify new metrics that define success, as well as the methodologies and dashboards required to tell the story.
  • Cross-Functional Collaboration: We depend on many teams for execution. You will act as the bridge, communicating risks and opportunities, championing priorities and resources, and creating collaborative touchpoints with cross-functional teams such as content, IT, and User Experience Team.
  • Fail Fast & Learn: Propose bold, new ideas and testing protocols. We value "positive failure", learning quickly from what doesn't work and doubling down on what does.
  • Data Storytelling: Analyze visibility scores and insights, ensuring the data speaks to stakeholders through clear, high-impact presentations and recommendations.

The ideal candidate would be:
  • Nimble and proactive: You have a "startup" mindset within a large organization. You aren't waiting for a manual; you are writing it
  • Curious: You go beyond learning the latest vocabulary, digging into the nuances of LLMs, and where they are going next. You have a natural curiosity about the evolution of how customers search for and find answers.
  • Data-Driven: You are comfortable with ambiguity but obsessed with data. You can find the signal in the noise of visibility scores.
  • Proactive Communicator: You can influence teams you don't manage and present complex concepts to diverse audiences and stakeholders.
  • AI/ LLM Industry thinker: you have a natural curiosity about the evolution of LLM and stay in sync with the search industry evolution.
  • Collaborative: It takes a lot of teams to manage a site as large as TI.com. You can work with multiple teams, address their unique concerns, and juggle multiple priorities
  • Results-focused: Ability to take initiative and ramp quickly on new systems and processes to deliver results. You challenge the status quo; this is a new discipline and requires new solutions.
  • Can wear many hats: You are able to manage a project, influence without authority, develop strategies, propose and execute tactics, and find a story in the data
  • Experience supporting and optimizing a website with a large product catalog
  • Strategic Mindset: Experience in GEO and deep curiosity to lead in this specific space.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.
This role is onsite in Dallas, Texas. No hybrid or remote.
Qualifications
Minimum requirements:
  • Bachelor's degree
  • 1 year of experience in SEO including a foundational understanding of SEO best practices and applying them as a strategy
  • 1 year of demonstrated GEO/AEO experience and concrete successful actions taken to improve findability from the LLM.
  • Practical knowledge of evolving GEO strategies and AI search trends
  • Experience with LLM architectures, Search Engine algorithms, and web optimization strategies.
  • Since LLMs rely on structured data, someone who understands how to make a website "readable" for a bot (experience using JSON-LD markdown or Schema.org) would be a plus. Basic proficiency in HTML, JavaScript, and CSS
  • Data Analytics and Visualization skills with a proven track record of translating complex data and unstructured problems into results-oriented insights.

About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
About the Team
TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

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About Texas Instruments

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As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Industry

Semiconductor and electronic component manufacturing

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1930

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