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Search Engine Marketing Jobs in Iowa (NOW HIRING)

Medtouch

Client Strategist

Cedar Rapids, IA

... search marketing efforts, MedTouch makes healthcare interactive. The Role You will assist MedTouch clients across the nation in improving their online presence through search engine strategy, social ...

Medtouch

Client Strategist

Cedar Rapids, IA · On-site

Familiar with SEO and SEM, including strategy development, implementation and monitoring * Knowledge of effective social media strategy, including advertising & Google Analytics * Comfortable using ...

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How much do search engine marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for search engine marketing in Iowa is $66,742.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,700.00 and $78,900.00 per year, depending on experience, location, and employer.

What is a search engine marketing?

A Search Engine Marketing (SEM) job involves managing online advertising campaigns on search engines like Google and Bing to increase website visibility and drive targeted traffic. SEM specialists use paid strategies such as Pay-Per-Click (PPC) advertising, keyword research, ad copy optimization, and performance analysis to improve ad effectiveness. They often work with analytics tools to track campaign success and make data-driven adjustments. The goal is to maximize return on investment (ROI) by reaching the right audience at the right time with compelling ads.

What are the common responsibilities of a search engine marketing specialist?

A Search Engine Marketing (SEM) specialist typically manages pay-per-click (PPC) campaigns, conducts keyword research, and analyzes campaign performance data to optimize ad spend and maximize results. They are responsible for creating compelling ad copy, monitoring daily budgets, tracking conversion rates, and making real-time adjustments to improve campaign effectiveness. SEM specialists also collaborate closely with content creators, designers, and other marketing team members to ensure campaigns align with broader business goals. Staying current with industry trends and algorithm updates is also a key part of this role to maintain and improve ad performance.

What are the key skills and qualifications needed for search engine marketing?

To excel in Search Engine Marketing, you need a strong understanding of digital marketing concepts, paid search strategies, data analysis, and typically a bachelor’s degree in marketing or a related field. Experience with tools like Google Ads, Bing Ads, Google Analytics, and certifications such as Google Ads Certification are highly valued. Analytical thinking, creativity, and strong communication skills help professionals develop and optimize campaigns while collaborating with team members and clients. These abilities are critical for driving measurable results, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

Is search engine marketing a good career?

Search engine marketing (SEM) is a growing field that involves managing paid advertising campaigns on search engines like Google. It requires skills in data analysis, keyword research, and familiarity with tools such as Google Ads and analytics platforms, making it a viable career option for those interested in digital marketing and advertising. Job prospects are strong as businesses continue to invest in online visibility.

What does a search engine marketing specialist do?

A search engine marketing specialist develops and manages online advertising campaigns to improve a company's visibility on search engines. They use tools like Google Ads and analytics platforms to optimize ad performance, analyze data, and adjust strategies to increase website traffic and conversions.

What are the most commonly searched types of Search Engine Marketing jobs in Iowa?

The most popular types of Search Engine Marketing jobs in Iowa are:

What job categories do people searching Search Engine Marketing jobs in Iowa look for?

The top searched job categories for Search Engine Marketing jobs in Iowa are:

Search Engine Marketing jobs near you
Infographic showing various Search Engine Marketing job openings in Iowa as of August 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $66,742 per year, or $32.1 per hour.

Executive Director of Marketing

Dordt University

Sioux Center, IA • On-site

Full-time

Re-posted 27 days ago

Job description


DORDT UNIVERSITY
JOB DESCRIPTION
JOB TITLE: Executive Director of Marketing
DEPARTMENT: Marketing
REPORTS TO: Vice President for Advancement & Marketing
PURPOSE OF POSITION:
The Executive Director of Marketing champions a culture of collaboration, creativity, and joy-filled work, aligning a team to achieve mission-driven results through innovative strategies and life-giving relationships. This role provides strategic leadership for Dordt University's comprehensive marketing efforts, ensuring alignment with institutional priorities and fostering an environment where team members flourish in their calling. The Executive Director oversees brand governance, digital marketing, creative development, social media strategy, alumni and parent engagement, and reputation management to advance enrollment, enhance visibility, and strengthen Dordt's institutional reputation.
ESSENTIAL DUTIES AND RESPOSIBILITIES:
  • Strategic Leadership and Planning
    • Curate a culture of operational excellence rooted in Dordt University's mission and values.
    • Develop and implement integrated marketing strategies that support institutional goals and growth objectives across undergraduate, graduate, and online programs.
    • Champion innovation by exploring emerging platforms, technologies, and storytelling methods to keep Dordt competitive and relevant.
    • Establish systems for prioritizing marketing requests and allocation resources to maximize impact and efficiency.
    • Lead data-informed marketing plans and oversee performance metrics for campaigns across all channels.
  • Brand Governance & Creative Oversight
    • Provide overarching leadership for Dordt University's brand architecture, ensuring consistency of voice, visual identity, and messaging across all platforms.
    • Direct and mentor creative leaders, including the Director of Brand Strategy, fostering collaboration and excellence in design, content, and digital engagement.
    • Oversee production of creative assets, including video, photography, digital content, and print materials.
    • Enhance campus branding and guest experience through environmental branding and wayfinding.
  • Digital Marketing & Web Strategy
    • Develop and execute digital marketing initiatives such as paid social, digital advertising, SEO/SEM, email marketing, and marketing automation.
    • Partner with Enrollment leadership to integrate brand strategy into recruitment campaigns for all programs.
    • Ensure an optimized, accessible, and user-focused web presence.
  • Campaign & Project Management
    • Lead cross-channel marketing campaigns supporting admissions, advancement, academic programs, and institutional events.
    • Manage budgets, timelines, and vendor relationships to ensure on-time, high-quality execution.
  • Team Leadership & Collaboration
    • Foster a life-giving environment filled with gratitude, collaboration, and creativity.
    • Equip and mentor staff to share Dordt's mission with passion and purpose, ensuring alignment across departments and encouraging innovative approaches to storytelling and engagement.
    • Provide strategic oversight and mentorship for the Directors of Brand Strategy, Public Relations, and Alumni & Parent Relations, ensuring alignment with institutional priorities and integrated marketing objectives.
    • Work closely with Admissions, Academic Affairs, Advancement, University Centers, Student Success, and the President's Office to achieve strategic goals.
  • Social Media & Reputation Management
    • Lead the university's social media strategy across owned, paid, and earned channels.
    • Monitor trends and platform updates to ensure Dordt remains contemporary and competitive.
    • Train and support campus partners managing affiliated accounts.
    • Serve as the senior leader for reputation management and crisis communication, guiding PR strategy and advising university leadership.

KNOWLEDGE, SKILLS, AND ABILITIES:
  • A clear understanding and commitment to the Reformed perspective and mission of Dordt University and ability to clearly articulate and communicate the mission effectively.
  • Ability to express an active Christian commitment, which shall include identification with a local organized church that holds to beliefs that are consistent with the mission of the university.
  • Prospective members of the Dordt University community are expected to agree with its sexuality, gender identity, and sexual conduct policy which can be found on the DU website (contact the HR Office if you need additional information).
  • Bachelor's degree in Business, Marketing, Communications, or related field; Master's preferred.
  • 7+ years of marketing experience with leadership in social media strategy and digital campaigns.
  • Strong writing, storytelling, and content development skills.
  • Leadership experience with cross-functional teams and/or direct reports.
  • Experience with analytics tools, CRM/marketing automation systems, and social media management platforms.
  • Demonstrated ability to lead with joy, cultivate a collaborative culture, and inspire innovation while maintaining alignment with Dordt University's mission and Reformed perspective.
  • Strategic thinker with excellent judgement in high-visibility or sensitive situations.
  • Data-driven decision-making and performance tracking.
  • Ability to balance creative vision with operational execution.

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