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Search Engine Marketing Manager Jobs in Bothell, WA

Marriott

Senior Marketing Manager

Seattle, WA

Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott ... Manages cluster marketing strategies. Maintains frequent, active engagement with Area Directors of ...

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Search Engine Marketing Manager information

See Bothell, WA salary details

$47K

$82.4K

$117.9K

How much do search engine marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for search engine marketing manager in Bothell, WA is $82,383.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

Is a search engine marketing manager a high paying job?

A search engine marketing manager typically earns a competitive salary that varies by experience, location, and industry. Professionals with skills in paid search campaigns, analytics, and tools like Google Ads often have higher earning potential, especially with certifications and proven results.

What are popular job titles related to Search Engine Marketing Manager jobs in Bothell, WA?

For Search Engine Marketing Manager jobs in Bothell, WA, the most frequently searched job titles are:

What job categories do people searching Search Engine Marketing Manager jobs in Bothell, WA look for?

The top searched job categories for Search Engine Marketing Manager jobs in Bothell, WA are:

What cities near Bothell, WA are hiring for Search Engine Marketing Manager jobs?

Cities near Bothell, WA with the most Search Engine Marketing Manager job openings:

Search Engine Marketing Manager jobs near you

Director of Product Management, Acquisition and Search

ZipRecruiter

Seattle, WA • Remote

$250K - $302K/yr

Full-time

Re-posted 19 hours ago

ZipRecruiter rating

8.6

Company rating: 8.6 out of 10

ZipRecruiter

Based on 27 frontline employees who took The Breakroom Quiz

8.0

Company rating compared to similar companies: 8.0 out of 10

Software companies average

Based on 4,226 frontline employees who took The Breakroom Quiz

Job description

We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)

Our Mission:

To actively connect people to their next great opportunity.

Who We Are:

ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.

Summary:

We are looking for a high-impact, versatile Director of Product Management to lead the strategy and execution behind growing ZipRecruiter's job seeker base. In this role, you will be the primary driver behind how millions of people discover work, focusing on driving user acquisition and creating an amazing job discovery user experience.

You will lead the vision and execution for core job seeker products across our web and mobile discovery interfaces, collaborating with cross-functional teams and multiple engineering squads to build personalized, AI-driven features. As a "player-coach," you will be expected to zoom out to set growth strategies and build clear success metrics, and zoom in to manage a team of product managers and ensure strong execution.

Key Focuses:

  • Drive Growth: Own all job seeker acquisition strategies and user experiences. This includes SEO, Generate Engine Optimization (GEO), SEM, etc… You'll also be expected to ideate, test, and grow new acquisition tactics. .
  • Own Search & Discovery: Own the product roadmap for our search and discovery experiences.
  • Champion AI-Driven Development: Lean into ZipRecruiter's AI-first DNA to build personalized, proactive experiences that act like a personal recruiter for every seeker.
  • Coordinate Marketplace Fit: Partner closely with Employer-side product teams to ensure a healthy, balanced marketplace where seeker actions lead to successful hires.
  • Lead & Mentor: Manage and grow a high-performing team of Product Managers, fostering a culture of ownership and excellence.
  • Act as an Owner: Take full accountability for your product domain, from high-level KPI setting to the nuances of daily execution.

Minimum Qualifications:

  • Proven Leadership: 3+ years of experience managing a team of at least 2 product managers, with a track record of developing talent.
  • B2C Expertise: Deep experience building consumer-facing products at scale, with a strong intuition for user behavior and growth loops.
  • AI/ML Fluency: You aren't just a fan of AI; you understand how to leverage Machine Learning to solve user problems and have experience building AI-powered product features.
  • Strategic Versatility: You are a "smart generalist" who can be thrown at any complex problem—whether it's a technical architectural hurdle or a brand-new market opportunity—and figure it out.
  • Player-Coach Mentality: You are comfortable presenting to the C-suite one hour and diving into prototypes or data dashboards the next.
  • Self-Motivation: You are highly driven and thrive in an environment where you are given the autonomy to drive massive impact.
  • Deeply Analytical: You are a data-obsessed problem solver who doesn't just look at dashboards but interrogates the "why" behind the numbers.

Preferred Qualifications:

  • Marketplace Experience: Previous experience at a two-sided marketplace (e.g., jobs, real estate, rideshare).
  • Search & Personalization Expertise: Prior experience building, scaling, or optimizing consumer search engines, information retrieval systems, or recommendation loops.
  • B2C Growth Specialization: Specific experience in performance marketing, SEO, or viral loops for seeker acquisition.

As part of our team you'll enjoy:

  • Competitive salary
  • Exceptional benefits package
  • Flexible vacation & paid time off
  • Employer-matched 401(k) plan
  • Collaboration Weeks: We bring everyone together several times a year for innovation, relationship building, and team fun.

#LI-Remote

The US base salary range for this full-time position is $250,000-$302,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.

Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.


ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.

Privacy Notice: For information about ZipRecruiter's collection and processing of job applicant personal data for this job, please see our Privacy Notice at: https://www.ziprecruiter.com/careers/job-applicant-privacy-notice

Working at ZipRecruiter

Perks for frontline workers

From ZipRecruiter, via Breakroom

  • Competitive compensation

  • Annual bonus

  • RSUs for certain roles

  • Flexible time off

  • We match a percentage of your 401(k) contributions

  • Generous parental leave

  • Fertility and family-forming benefits

  • Pet insurance

  • Company-paid access to financial planning resources

  • Wellness stipend

  • Internet stipend & home office program

  • Snacks and occasional meals in some offices

  • Employee Resource Groups

  • Employee-driven recognition and rewards program

  • Live town halls

  • Hosted team building activities

About ZipRecruiter, in their own words

From ZipRecruiter

We’re one team with a shared mission—to actively connect people to their next great opportunity. No matter who you are or where you work from, we create an inclusive, respectful environment where everyone can do their best work.

Company values

From ZipRecruiter

Our values shape everything we do.

We are fearless builders, we foster excellence without egos, and our hearts are in it.

Diversity and inclusion statement

From ZipRecruiter

We’re passionate problem-solvers who know diverse perspectives lead to better outcomes. We celebrate wins, learn together, and value the process of working as one team.

What ZipRecruiter employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

ZipRecruiter logo

About ZipRecruiter

Sourced by ZipRecruiter

What started as a way to help small businesses find great candidates has grown into a leading online employment marketplace that connects millions of job seekers with companies of all sizes. Our sophisticated Al-matching technology is at the core of everything we do-and by analyzing billions of user interactions, it's always getting smarter. It improves the job search experience for millions of people every month and helps businesses of all sizes find and hire the right candidates quickly. We empower job seekers with the tools they need to stand out and get hired. Like a personal recruiter, we track down relevant opportunities in our marketplace, proactively pitch them to hiring managers at top companies, and deliver status updates along the way. We make it easier for people to find work We match businesses of all sizes with the best people for their open roles. Reaching millions of job seekers through our site, * email, and #1 rated job seeker app, we target the most qualified candidates to apply when a job goes live in our marketplace. The result? More quality candidates and reduced hiring times.

Industry

Software development

Company size

1,001 - 5,000 Employees

Headquarters location

Santa Monica, CA, US

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