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Search Engine Marketing Manager Jobs in Bothell, WA

Burgermaster

Director of Marketing

Bothell, WA · On-site

$110K - $140K/yr

... SEO & SEM and monitor competitors to inform marketing strategies and tactics. * Responsible for the management and oversight of the marketing team. * Develop and maintain strong working ...

Burgermaster

Director of Marketing

Bothell, WA · On-site

$110K - $140K/yr

... SEO & SEM and monitor competitors to inform marketing strategies and tactics. * Responsible for the management and oversight of the marketing team. * Develop and maintain strong working ...

Burgermaster

Director of Marketing

Bothell, WA · On-site

$110K - $140K/yr

... SEO & SEM and monitor competitors to inform marketing strategies and tactics. * Responsible for the management and oversight of the marketing team. * Develop and maintain strong working ...

F5, Inc.

Senior Demand Generation Manager

Seattle, WA · On-site

The Senior Manager, Paid Search (SEM) is responsible for leading the global paid search strategy and execution to drive pipeline, revenue, and customer acquisition. This role operates as a strategic ...

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All JobsSearch Engine Marketing JobsSearch Engine Marketing Manager JobsSearch Engine Marketing Manager Jobs in Bothell, WA

Search Engine Marketing Manager information

See Bothell, WA salary details

$47K

$82.4K

$117.9K

How much do search engine marketing manager jobs pay per year?

As of Jul 25, 2026, the average yearly pay for search engine marketing manager in Bothell, WA is $82,383.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Search Engine Marketing Manager, and why are they important?

To thrive as a Search Engine Marketing Manager, you need expertise in digital marketing, data analysis, and campaign strategy, often backed by a degree in marketing or a related field. Familiarity with tools such as Google Ads, Bing Ads, Google Analytics, and various bid management platforms is crucial, and certifications like Google Ads certification are commonly expected. Strong analytical thinking, creativity, and excellent communication skills help you design effective campaigns and collaborate across teams. These skills are essential for optimizing ad performance, driving ROI, and maintaining a competitive edge in online marketing.

How does a Search Engine Marketing Manager typically collaborate with other teams to achieve campaign goals?

A Search Engine Marketing Manager regularly works with cross-functional teams such as content creators, graphic designers, web developers, and data analysts. This collaboration ensures that ad copy and landing pages are optimized for both user experience and campaign performance. Additionally, SEM Managers align with marketing strategists to coordinate promotional calendars and share insights from campaign data. Open communication and teamwork are essential for quickly iterating on strategies and maximizing return on ad spend.

What is the difference between Search Engine Marketing Manager vs Digital Marketing Specialist?

AspectSearch Engine Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (Google Ads, SEM certifications), bachelor's degree in marketing or related fieldSimilar certifications, bachelor's degree often preferred
Work EnvironmentFocus on paid search campaigns, SEM strategy, analyticsBroader digital marketing tasks including social media, content, SEO
Employer & Industry UsageCommon in advertising agencies, e-commerce, tech companiesUsed across various industries for overall digital marketing roles
Search & Comparison IntentOften compared for specialization in paid searchBroader role, less focused on SEM

The Search Engine Marketing Manager specializes in managing paid search campaigns and SEM strategies, requiring specific certifications and experience. In contrast, a Digital Marketing Specialist handles a wider range of digital marketing activities, including SEO, social media, and content marketing. Both roles often overlap but serve different strategic focuses within digital marketing teams.

What does a Search Engine Marketing Manager do?

A Search Engine Marketing Manager is responsible for planning, implementing, and managing a company's paid search advertising campaigns, such as those on Google Ads or Bing Ads. Their main goal is to maximize the return on investment (ROI) by increasing website traffic and conversions through paid search strategies. This involves keyword research, ad copywriting, bidding strategies, performance analysis, and ongoing campaign optimization. They often work closely with other marketing professionals to align SEM efforts with overall business objectives.
What cities near Bothell, WA are hiring for Search Engine Marketing Manager jobs? Cities near Bothell, WA with the most Search Engine Marketing Manager job openings:
Search Engine Marketing Manager jobs near you

Field Marketing Manager (WA - Bellevue)

Dough Zone

Bellevue, WA • On-site

$95K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Job description

Dough Zone is a fast-growing restaurant group in Bellevue, WA, specializing in authentic Chinese comfort foods. Since opening our first location over 10 years ago, we've expanded rapidly across multiple markets while staying true to our core mission: delivering high quality, freshly made cuisine. We continue to grow our footprint and strengthen our brand presence through innovation, community engagement, and a commitment to consistency and quality.
For the Field Marketing Manager role, we are seeking a highly motivated, go-getter who can take full ownership of local market strategy and execution. This role requires someone who is a self-starter, thrives in a fast-paced environment, and can independently drive projects from concept to completion with minimal oversight.
Key Responsibilities:
  • Develop and Implement Local Marketing Strategies: Develop comprehensive local marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Identify stores with low sales volume and develop promotion campaign/activities to assist stores in achieving positive results.
  • Performance Analysis: Track and analyze campaign performance using analytics tools and tracking systems to measure effectiveness and return on investment (ROI) on local campaigns, providing actionable insights to tweak campaign for optimal growth.
  • Field Activation & Event Planning: Lead planning and execution of in-store events, pop-ups, community outreach, fundraisers, tastings and other events. Coordinate logistics and collaborate with operations.
  • New Store Openings: Support new store opening projects from signage timeline and installation, storefront POS system setting, 3rd party account management and menu execution.
  • Customer Feedback: Review Customer review reports on a weekly basis and provide improvement recommendations to store-front teams.
  • Budget & Vendor Management: Develop and manage the local marketing budget. Oversee vendor and agency relationships (e.g., signage, printing, etc) to ensure quality and cost-effectiveness.
  • Highly Collaborative: Maintain good working relationship and coordination with Operations, Purchasing, Marketing, and local restaurant managers to understand their goals and objectives and provide strategic guidance.
  • Monitor Sales Performance: Complete routine data pulls and reports on all restaurant-related metrics, including but not limited to revenue, store performance, customer behavior, etc.
  • Graphic Design & Brand Consistency: Create or Adapt local marketing materials such as posters, flyers, table tents and digital assets using brand-approved templates. Ensure that regional market efforts align with Dough Zone's brand standards and local regulations.
  • Local PR Efforts: Write press releases, event recaps, and pitch emails tailored to local media and community outlets. Develop relationships with media to secure coverage for new store openings, local events, and community initiatives.
Qualifications:
  • Bachelor's or master's degree in marketing or a related field.
  • Preferably 4-8 years of local marketing in restaurant or food industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Organization skills and detail orientation is a must
  • Basic design skills with experience using tools like Canva to create localized marketing materials within established brand standards
  • Willingness to travel regularly across regional markets.
  • Must be able to work independently and within a team environment, with minimal instructions
  • Solid knowledge of restaurant and marketing analytics tools (e.g. Google Analytics, Toast)
  • Experience working with the press; creating special events; collaborating with influencers; and handling reputation management.
  • Strong copywriting and editorial skills; experience writing press releases, media pitches, and branded content for restaurant or consumer audiences.

Be our partners and enjoy these with us:
  • Salary ranges: $95,000 - $120,000 per year
  • Medical insurance, vision insurance, dental insurance based on full-time work status
  • Paid Sick leave: 1 hour of paid sick leave for every 40 hours
  • Paid Time-off: 10 days per year
  • Paid Holidays: 9 Paid Holidays per year
  • 401k retirement plan based on full-time work status
  • Employee Discount Programs
  • Opportunities for growth and career advancement
*Dough Zone USA and Moji Food are committed to creating a diverse work environment and are proud to be an equal employment opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Dough Zone USA and Moji Food participate in the E-Verify program to confirm the employment eligibility of all newly hired employees.

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