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Salesforce Marketing Cloud Manager Jobs (NOW HIRING)

The Aspen Group

Salesforce Marketing Cloud Developer

$119K - $135K/yr

About the Role We are seeking a Salesforce Marketing Cloud Developer to join our growing lifecycle ... Reporting to the SFMC Lead Development Manager , this role will partner closely with business ...

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Salesforce Marketing Cloud Manager information

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$30.5K

$68.4K

$131.5K

How much do salesforce marketing cloud manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for salesforce marketing cloud manager in the United States is $68,386.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,500.00 and $79,500.00 per year, depending on experience, location, and employer.

What is a Salesforce Marketing Cloud Manager?

A Salesforce Marketing Cloud Manager is a professional responsible for overseeing the planning, execution, and optimization of marketing campaigns using Salesforce Marketing Cloud, a leading digital marketing platform. They manage email marketing, customer journeys, and data-driven campaigns to engage customers and drive business goals. This role often involves working closely with marketing teams, analyzing campaign performance, and ensuring effective use of Salesforce tools to automate and personalize communications.

What are the key skills and qualifications needed to thrive as a Salesforce Marketing Cloud Manager?

To thrive as a Salesforce Marketing Cloud Manager, you need expertise in digital marketing strategy, data analysis, and a deep understanding of Salesforce Marketing Cloud platforms, often backed by a relevant degree and certifications like Salesforce Marketing Cloud Email Specialist. Familiarity with automation tools, journey builders, AMPscript, SQL, and integration with CRM systems is typically expected. Strong project management, communication, and problem-solving skills help coordinate cross-functional teams and deliver effective campaigns. These skills and qualifications are vital for driving successful, data-driven marketing initiatives and maximizing ROI within dynamic business environments.

What are some common challenges faced by Salesforce Marketing Cloud Managers when implementing multi-channel campaigns?

Salesforce Marketing Cloud Managers often encounter challenges such as ensuring data consistency across platforms, integrating various customer touchpoints, and managing complex audience segmentation. Coordinating campaigns across email, SMS, social, and web requires close collaboration with IT, design, and content teams to maintain brand consistency and compliance. Staying updated with evolving platform features and best practices is also crucial to deliver effective, personalized messaging at scale.

What is the difference between Salesforce Marketing Cloud Manager vs Salesforce Marketing Cloud Specialist?

CriteriaSalesforce Marketing Cloud ManagerSalesforce Marketing Cloud Specialist
CertificationsSalesforce Marketing Cloud Certification, advanced knowledgeSalesforce Marketing Cloud Certification, foundational skills
Work EnvironmentOversees campaigns, manages teams, strategic planningExecutes campaigns, configures tools, supports marketing efforts
Employer & Industry UsageUsed in marketing departments across various industriesCommonly employed in marketing teams for campaign execution

The Salesforce Marketing Cloud Manager typically has a broader strategic role, overseeing campaigns and managing teams, while the Salesforce Marketing Cloud Specialist focuses on executing and supporting marketing initiatives within the platform. Both roles require Salesforce certifications but differ in scope and responsibilities.

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Salesforce Marketing Cloud Manager jobs near you
Infographic showing various Salesforce Marketing Cloud Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $68,386 per year, or $32.9 per hour.

Salesforce Marketing Cloud Manager

Overture Partners

Boston, MA • On-site

$70 - $80/hr

Contractor

Medical, Life, Retirement

Re-posted 14 days ago

Job description

We are seeking an experienced Salesforce Marketing Cloud Manager to lead the strategy, optimization, and execution of a sophisticated marketing automation platform. This high-impact role combines technical platform ownership with digital product management responsibilities, requiring a leader who can drive customer engagement through personalized, data-driven communication strategies.
The ideal candidate will bring deep Salesforce Marketing Cloud expertise, a strong background in marketing technology, and the ability to translate business objectives into scalable automation solutions. Candidates with demonstrated success leading platform roadmaps, managing technical teams, and delivering measurable marketing results will be prioritized for interviews.
Must Haves
  • 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Mobile Studio
  • Strong proficiency in AMPscript, SQL, Server-Side JavaScript (SSJS), and API integrations
  • Proven experience developing and executing marketing automation strategies across multiple digital channels
  • Experience serving as a platform owner, product owner, or technical lead for marketing technology solutions
  • Strong understanding of customer journey orchestration, audience segmentation, and personalization strategies
  • Experience managing project backlogs, prioritization, and workflow planning using Jira or similar tools
  • Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
  • Bachelor's degree in Marketing, Information Technology, Computer Science, or a related discipline

What the Client Needs You to Do
In this role, you will own the vision and ongoing evolution of the Salesforce Marketing Cloud ecosystem while partnering with marketing, analytics, and technology teams to deliver exceptional customer experiences. You will identify opportunities to improve engagement, conversion, and retention through automation, personalization, and data-driven decision-making. Success in this position requires balancing strategic planning with hands-on platform leadership while mentoring technical resources and driving continuous innovation.
Key Responsibilities
  • Lead the administration, configuration, governance, and optimization of the Salesforce Marketing Cloud platform
  • Define and manage the platform roadmap, backlog, and enhancement priorities aligned with business objectives
  • Architect and implement solutions across email, SMS, mobile messaging, and digital engagement channels
  • Design, build, and optimize automated customer journeys using advanced segmentation and personalization techniques
  • Manage platform integrations, data architecture, APIs, and scripting solutions to support scalable marketing initiatives
  • Ensure compliance with applicable digital communication regulations and industry best practices
  • Partner with cross-functional stakeholders to transform customer insights into actionable marketing automation strategies
  • Lead and mentor Marketing Cloud Developers, promoting technical excellence and professional growth
  • Develop reporting frameworks, dashboards, and performance metrics to measure campaign effectiveness and business impact
  • Conduct testing, experimentation, and optimization initiatives, including A/B testing and personalization programs
  • Perform root cause analysis and implement improvements that increase efficiency, engagement, and conversion performance
  • Evaluate emerging technologies, platform enhancements, and artificial intelligence capabilities to improve team productivity and customer outcomes

Additional Information
  • Experience with Salesforce Data Cloud is highly desirable
  • Exposure to Agentforce and AI-enabled marketing solutions is considered a strong advantage
  • Salesforce Marketing Cloud certifications are preferred
  • This role requires a balance of strategic leadership, technical expertise, and hands-on execution
  • Candidates should be comfortable working in a fast-paced, collaborative environment with multiple stakeholders
  • Work arrangement, reporting structure, and scheduling details will be discussed during the interview process

W2 employees of Overture Partners who work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), 401(k) starting on day one, a variety of voluntary benefits including life and disability insurance, and sick time if required by law in the worked-in state/locality.
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