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Sales Training Jobs in Virginia (NOW HIRING)

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Sales Training information

See Virginia salary details

$33.7K

$78K

$116.5K

How much do sales training jobs pay per year?

As of Aug 21, 2026, the average yearly pay for sales training in Virginia is $78,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,900.00 and $93,200.00 per year, depending on experience, location, and employer.

What is sales training?

Sales training is a structured program designed to teach sales professionals the skills, techniques, and strategies needed to effectively sell products or services. It typically covers topics such as communication, negotiation, product knowledge, customer relationship management, and objection handling. The goal of sales training is to improve sales performance, increase revenue, and ensure that sales teams are equipped to meet organizational targets. Training can be delivered through workshops, online courses, coaching sessions, and role-playing exercises.

What are the key skills and qualifications needed to thrive as a sales trainer?

To thrive as a Sales Trainer, you need in-depth sales experience, a strong understanding of sales methodologies, and typically a background in business or communications. Familiarity with learning management systems (LMS), CRM software, and training certification programs like CPTD or ASTD is advantageous. Excellent presentation skills, adaptability, and the ability to motivate and engage learners are standout soft skills in this role. These skills are crucial to effectively enhance sales team performance, drive knowledge retention, and ensure consistent application of best practices.

What are some common challenges faced by professionals in sales training roles, and how can they be addressed?

Professionals in Sales Training often encounter challenges such as engaging a diverse group of salespeople, adapting training materials to different learning styles, and measuring the effectiveness of training programs. To address these, it's important to incorporate interactive elements and real-world scenarios to keep participants engaged, use a mix of teaching methods (visual, auditory, and hands-on), and regularly assess outcomes through feedback and sales performance metrics. Collaboration with sales managers and frontline staff also ensures the training remains relevant and impactful.

What is the difference between Sales Training vs Sales Representative?

AspectSales TrainingSales Representative
Primary RoleDevelops and delivers sales skills and strategies to teamsExecutes sales activities to acquire clients and close deals
Required CredentialsOften includes sales certifications, training experienceTypically requires sales experience, sometimes certifications
Work EnvironmentTraining sessions, workshops, corporate officesField sales, client meetings, retail or office settings
Industry UsageUsed across industries to improve sales teamsActive in sales roles within various industries

Sales Training focuses on enhancing the skills of sales teams through education and coaching, while a Sales Representative actively engages in selling products or services to customers. Both roles are essential in the sales process but serve different functions within an organization.

How can I get a sales training job with no experience?

To get a sales training job with no experience, focus on developing strong communication and interpersonal skills, and consider obtaining relevant certifications such as Certified Sales Professional (CSP). Entry-level roles often require demonstrating motivation and a willingness to learn, so gaining experience through internships, volunteering, or sales-related training programs can improve your chances.

How do you become a sales trainer?

To become a sales trainer, individuals typically gain experience in sales roles, develop strong communication and coaching skills, and often pursue certifications in sales or training methodologies. Many trainers also have a background in business, marketing, or related fields and may obtain certifications such as Certified Professional Sales Leader (CPSL) or similar to enhance credibility.

Is a sales trainer a good job?

A sales trainer is a role focused on teaching sales techniques and product knowledge to sales teams, often requiring strong communication and presentation skills. The job can offer opportunities for advancement, performance-based bonuses, and requires ongoing learning of sales strategies and tools. Job satisfaction depends on individual preferences for training, coaching, and working in dynamic sales environments.

What are the most commonly searched types of Sales Training jobs in Virginia?

The most popular types of Sales Training jobs in Virginia are:

What cities in Virginia are hiring for Sales Training jobs?

Cities in Virginia with the most Sales Training job openings:

Sales Training jobs near you
Infographic showing various Sales Training job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,023 per year, or $37.5 per hour.

Training & Development Specialist

Virginia Tire and Auto

Herndon, VA • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 13 days ago

Job description

Overview

Ready to kick your career into high gear? Virginia Tire & Auto is looking for a Sales Trainer to join our growing training team. We are looking for a knowledgeable Sales Trainer with extensive experience in automotive and/or retail environments.

Job Description

The Sales Trainer is responsible for supporting our current training program, along with the development and implementation of future programs that enhance the skills of our sales staff. The ideal candidate will have extensive experience in automotive and/or retail environments, an in-depth understanding of sales techniques, and a high emotional quotient (EQ) to foster an empathetic approach to sales. This role requires a specialist who can demonstrate and teach these concepts effectively, including a train-the-trainer model, to ensure scalability and long-term growth within our organization. This position is in-person only and candidates must reside in the state of Virginia. 

Responsibilities

Overall duties include, but are not limited to: 

  • Develop, support and execute sales training programs focused on conversion improvement, closing techniques, and overcoming objections with an empathetic approach.
  • Integrate automotive knowledge as product knowledge into sales training programs to ensure technical knowledge can be communicated to customers
  • Conduct needs assessments to identify training requirements that align with company goals and sales objectives.
  • Create and publish critical KPIs that demonstrate performance improvements and align with business leadership requirements.
  • Collaborate with Operations leadership to integrate sales training strategies with existing processes and structures.
  • Monitor and evaluate the effectiveness of training programs through quality assessments and other data, adjusting as necessary to ensure maximum impact and efficiency.
  • Provide one-on-one coaching and support to sales staff, focusing on skill enhancement and performance improvement.
  • Stay abreast of the latest sales training techniques, technologies, and best practices to continually improve training effectiveness and outcomes.
  • Evaluate the effectiveness of training programs and resolve identified issues or concerns.
  • Partner with vendors to create a seamless training environment to include product and automotive/parts knowledge integrated into sales programs.
  • Adapt to a dynamic environment and drive positive change.
  • Will report to Learning and Development Manager. 
  • Perform other duties as assigned.

Education & Skills

Required 

  • Bachelor’s Degree in a relevant field of study preferred.
  • Must be a resident of Virginia and willing to commute to different locations around Northern Virginia. 
  • Minimum of 3 years of proven experience and success in Automotive Operations, Training, Leadership, and / or Instructional Design and Implementation.
  • Minimum of 3 years of direct professional sales training in a retail environment.
  • Ability to show measurable results of sales team training using key metrics.
  • Strong background in sales strategy, conversion optimization, and closing techniques.
  • Preferred experience in Docebo (LMS).
  • High emotional intelligence (EQ), with the ability to teach and apply empathetic sales approaches.
  • Demonstrated ability to design, implement, and improve effective sales training programs.
  • Excellent communication, presentation, and interpersonal skills, including motivational techniques.
  • Familiarity with train-the-trainer models and the ability to disseminate knowledge across teams.
  • Flexibility and adaptability.
  • Valid driver’s license and reliable transportation.

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 35 pounds at a time.

Why Join Virginia Tire & Auto?

  • Low-Cost Health Insurance
  • Industry Best Paid Vacation and Holidays
  • Life & Disability Insurance
  • 401(k)
  • Gym Membership Reimbursement
  • Paid Certifications and Trainings for Career Development
  • Opportunities for advancement, including training programs where you get paid to learn
  • High volume shops
  • Clean professional work environment with access to the best tools and technologies in the industry

Who We Are

  • A Top Family-Owned Business in the DC area, as awarded by the Washington Business Journal, that is committed to employee advancement and growth. Virginia Tire & Auto offers career paths and stability to its 400+ employees.
  • Best of NOVA Auto Repair winner 2013, 2014, 2015 and 2018 by Northern Virginia Magazine
  • Top Shop in North America by Tire Review Magazine

Employment Classification: Non-Exempt

Compensation: Commensurate with experience

Virginia Tire & Auto is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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