1

Sales Training Jobs in California (NOW HIRING)

Director of Sales Training Job type: Full Time · Department: Marketing · Work type: On-Site Pleasanton, California, United States About the role: As the Director of Sales Training, you will be ...

Director of Sales Training

Pleasanton, CA · On-site

$231K - $313K/yr

As the Director of Sales Training, you will be responsible for developing and implementing a comprehensive commercial training program to support the onboarding, coaching, and ongoing development of ...

Fitness Trainer - Sales & Training

Fountain Valley, CA · On-site

$14.50 - $17.50/hr

Full training provided. Sales and customer service backgrounds are helpful, with some work experience preferred. The duties of a Fitness Trainer are to "Train, Sell and Clean." TRAINING * The ...

Fitness Trainer - Sales & Training

Lafayette, CA · On-site

$15.25 - $18.50/hr

Full training provided. Sales and customer service backgrounds are helpful, with some work experience preferred. The duties of a Fitness Trainer are to "Train, Sell and Clean." TRAINING * The ...

next page

Showing results 1-20

Sales Training information

See California salary details

$33.6K

$77.7K

$116K

How much do sales training jobs pay per year?

As of Aug 27, 2026, the average yearly pay for sales training in California is $77,667.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,600.00 and $92,800.00 per year, depending on experience, location, and employer.

What is sales training?

Sales training is a structured program designed to teach sales professionals the skills, techniques, and strategies needed to effectively sell products or services. It typically covers topics such as communication, negotiation, product knowledge, customer relationship management, and objection handling. The goal of sales training is to improve sales performance, increase revenue, and ensure that sales teams are equipped to meet organizational targets. Training can be delivered through workshops, online courses, coaching sessions, and role-playing exercises.

What are the key skills and qualifications needed to thrive as a sales trainer?

To thrive as a Sales Trainer, you need in-depth sales experience, a strong understanding of sales methodologies, and typically a background in business or communications. Familiarity with learning management systems (LMS), CRM software, and training certification programs like CPTD or ASTD is advantageous. Excellent presentation skills, adaptability, and the ability to motivate and engage learners are standout soft skills in this role. These skills are crucial to effectively enhance sales team performance, drive knowledge retention, and ensure consistent application of best practices.

What are some common challenges faced by professionals in sales training roles, and how can they be addressed?

Professionals in Sales Training often encounter challenges such as engaging a diverse group of salespeople, adapting training materials to different learning styles, and measuring the effectiveness of training programs. To address these, it's important to incorporate interactive elements and real-world scenarios to keep participants engaged, use a mix of teaching methods (visual, auditory, and hands-on), and regularly assess outcomes through feedback and sales performance metrics. Collaboration with sales managers and frontline staff also ensures the training remains relevant and impactful.

What is the difference between Sales Training vs Sales Representative?

AspectSales TrainingSales Representative
Primary RoleDevelops and delivers sales skills and strategies to teamsExecutes sales activities to acquire clients and close deals
Required CredentialsOften includes sales certifications, training experienceTypically requires sales experience, sometimes certifications
Work EnvironmentTraining sessions, workshops, corporate officesField sales, client meetings, retail or office settings
Industry UsageUsed across industries to improve sales teamsActive in sales roles within various industries

Sales Training focuses on enhancing the skills of sales teams through education and coaching, while a Sales Representative actively engages in selling products or services to customers. Both roles are essential in the sales process but serve different functions within an organization.

How can I get a sales training job with no experience?

To get a sales training job with no experience, focus on developing strong communication and interpersonal skills, and consider obtaining relevant certifications such as Certified Sales Professional (CSP). Entry-level roles often require demonstrating motivation and a willingness to learn, so gaining experience through internships, volunteering, or sales-related training programs can improve your chances.

How do you become a sales trainer?

To become a sales trainer, individuals typically gain experience in sales roles, develop strong communication and coaching skills, and often pursue certifications in sales or training methodologies. Many trainers also have a background in business, marketing, or related fields and may obtain certifications such as Certified Professional Sales Leader (CPSL) or similar to enhance credibility.

Is a sales trainer a good job?

A sales trainer is a role focused on teaching sales techniques and product knowledge to sales teams, often requiring strong communication and presentation skills. The job can offer opportunities for advancement, performance-based bonuses, and requires ongoing learning of sales strategies and tools. Job satisfaction depends on individual preferences for training, coaching, and working in dynamic sales environments.

What are the most commonly searched types of Sales Training jobs in California?

The most popular types of Sales Training jobs in California are:

What cities in California are hiring for Sales Training jobs?

Cities in California with the most Sales Training job openings:

Infographic showing various Sales Training job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $77,667 per year, or $37.3 per hour.

Director of Sales Training

Neara

Pleasanton, CA • On-site

$232 - $314/hr

Other

Medical, Retirement

Posted 9 days ago


Job description

Director of Sales Training

Job type: Full Time · Department: Marketing · Work type: On-Site

Pleasanton, California, United States

About the role:

As the Director of Sales Training, you will be responsible for developing and implementing a comprehensive commercial training program to support the onboarding, coaching, and ongoing development of our field roles, including all sales roles and our field support for both direct and indirect channels. The ideal candidate will design and deliver training content that aligns with our business goals, enhances our sales capabilities, and drives performance excellence across the organization.

What You Will Be Doing Build the Function
  • Design and own the end-to-end Field training strategy, from onboarding through ongoing development for field account executives across all regions.
  • Recruit, develop, and lead a high-caliber team training team; set clear expectations and build a culture of rigor and continuous improvement.
  • Establish and manage the sales enablement tech stack, including the LMS, content authoring tools, and integration with Salesforce.
Drive Commercial Outcomes
  • Define KPIs that connect sales training programs directly to quota attainment, win rates, average deal size, and time-to-productivity for new hires, not vanity metrics.
  • Partner with sales leadership to identify performance gaps, prioritize interventions, and measure ROI on every major program investment.
  • Oversee new hire certification, ensuring reps are proficient in both deep product knowledge and advanced negotiation and closing skills.
Align Across the Organization
  • Collaborate closely with Product Marketing to translate scientific and competitive positioning into field-ready messaging and training content.
  • Work with Commercial Operations to integrate process changes, new tools, and updated methodologies into the sales training curriculum in real time.
  • Serve as a trusted advisor to sales leadership on capability gaps and learning strategy; present sales training impact quarterly to senior stakeholders.
Minimum Qualifications
  • 10+ years of experience in sales enablement or sales training, with a meaningful portion in life sciences, genomics, or biotech ideally selling complex technical products to research or clinical customers.
  • A track record of building or significantly scaling an enablement or sales training function, not just running an existing program.
  • Demonstrated ability to tie learning programs to commercial metrics; you have built the measurement frameworks, not just reported on them.
  • Experience leading and developing a team of trainers and instructional designers.
  • Strong scientific fluency - you can learn 10x Genomics products in depth and translate that knowledge for a sales audience.
  • Exceptional communication skills; you can simplify complex concepts without losing accuracy, and you can influence senior commercial leaders with data.
  • Hands‑on experience with Salesforce, an LMS (Workday Learning, Seismic, or equivalent), and modern content development tools.
  • Willingness to travel (up to 30%) for in‑person training sessions, visits to HQ, and regional meetings.
  • Bachelor’s degree in Life Sciences, Business, or a related field; Master’s preferred.

Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company’s total compensation package.

$231,700 — $313,500 USD

About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation,or any other characteristic protected by applicable law.

#J-18808-Ljbffr