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Sales Training Manager Jobs in Santa Rosa, CA (NOW HIRING)

Crunch Fitness

Personal Training Manager

Santa Rosa, CA · On-site

$70K - $90K/yr

What You'll Do As the Personal Training Manager, you'll lead the club's Personal Training ... Consultative sales experience * Experience coaching teams to achieve performance goals Physical ...

LG Electronics

SKS/Builder Product Trainer

Napa, CA

... sales associates, designers, architects, builders, and luxury homeowners. This role enhances ... The position collaborates closely with the National Training Manager and the onsite showroom team ...

Cardinale Auto Group

Sales Manager

Santa Rosa, CA · On-site

Provide training and support to sales staff and assist in closing deals. * Facilitate regular sales ... Partner with General Manager plan and run vehicle inventory. * Assist in running controllable ...

Sysco

District Sales Manager

Santa Rosa, CA · On-site

$130K/yr

Oversee training and educational programs for TMs (territory managers). * Participate in major ... Increase sales through account penetration by analyzing current sales and volume, planning sales ...

LG Electronics

SKS/Builder Product Trainer

Napa, CA · On-site

$120K - $127K/yr

... sales associates, designers, architects, builders, and luxury homeowners. This role enhances ... Directly report to the Showroom Manager with a dotted line to the National Training Manager.

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Sales Training Manager information

See Santa Rosa, CA salary details

$28.4K

$75.6K

$141.6K

How much do sales training manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for sales training manager in Santa Rosa, CA is $75,617.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,100.00 and $92,900.00 per year, depending on experience, location, and employer.

What is a sales training manager?

Sales Training Managers are professionals responsible for developing, implementing, and overseeing training programs that improve the skills and performance of a company's sales team. They assess training needs, create educational materials, and often lead workshops or seminars to enhance product knowledge, sales techniques, and customer engagement strategies. Their goal is to ensure the sales team is well-equipped to meet targets and adapt to changing market conditions. Sales Training Managers also evaluate the effectiveness of training programs and adjust them as needed for maximum impact.

What are the key skills and qualifications needed to thrive as a sales training manager?

To thrive as a Sales Training Manager, you need a solid background in sales, adult learning principles, and experience in training or coaching, often supported by a relevant degree or sales training certification. Familiarity with Learning Management Systems (LMS), e-learning authoring tools, and CRM platforms is typically required. Strong communication, leadership, and motivational skills help inspire teams and effectively convey training concepts. These skills and qualifications are vital for developing high-performing sales teams and ensuring consistent sales results.

What are some common challenges a sales training manager might face when implementing new training programs?

Sales Training Managers often encounter challenges such as gaining buy-in from experienced sales staff, tailoring content to fit diverse learning styles, and ensuring consistent adoption across remote or distributed teams. Additionally, measuring the effectiveness of training initiatives can be complex, as it requires tracking both short-term engagement and long-term sales performance improvements. Overcoming these challenges typically involves strong communication, collaboration with sales leadership, and continuous refinement of training materials based on feedback and performance data.

What is the difference between Sales Training Manager vs Sales Development Representative?

AspectSales Training ManagerSales Development Representative
Primary RoleDesigns and delivers sales training programs to improve team skillsGenerates leads and qualifies prospects for the sales team
Required SkillsTraining development, communication, sales knowledgeProspecting, communication, CRM proficiency
Work EnvironmentCorporate office or training centersOffice, remote, or field sales settings
Common Industry UsageSales departments across various industriesSales teams in B2B and B2C sectors

The Sales Training Manager focuses on developing and implementing training programs to enhance sales team performance, while the Sales Development Representative concentrates on generating and qualifying leads to support sales growth. Both roles are essential in the sales process but serve different functions within the sales ecosystem.

How much do sales training managers make?

Sales training managers typically earn a median annual salary of around $70,000 to $120,000, depending on experience, industry, and location. They often hold certifications in sales or training and may oversee teams or develop training programs to improve sales performance.

What job categories do people searching Sales Training Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Sales Training Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales Training Manager jobs?

Cities near Santa Rosa, CA with the most Sales Training Manager job openings:

Sales Training Manager jobs near you

Personal Training Manager

Crunch - Bay Area

Santa Rosa, CA • On-site

$70K - $90K/yr

Full-time

Medical, Dental, Retirement, PTO

Re-posted 7 days ago

Crunch Fitness rating

5.8

Company rating: 5.8 out of 10

Based on 149 frontline employees who took The Breakroom Quiz

44th of 63 rated gym and leisure clubs

Job description

Benefits:
  • Free uniforms
  • Health insurance
  • Paid time off
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts

Lead a Team. Change Lives. Build Your Career.
Are you a passionate fitness leader who thrives on developing people, driving results, and creating an incredible member experience? At Crunch Fitness, we're looking for a Personal Training Manager who is ready to inspire a team of trainers, grow a thriving personal training business, and make a lasting impact on members' lives.
This is more than a management position—it's an opportunity to lead, coach, and build a high-performing team while advancing your own career with one of the fastest-growing fitness brands in the industry.
What You'll Do
As the Personal Training Manager, you'll lead the club's Personal Training department by developing your team, growing revenue, and ensuring every member receives an exceptional fitness experience.
Leadership & Team Development
  • Recruit, hire, onboard, and develop an exceptional team of Personal Trainers.
  • Coach and mentor trainers through regular one-on-one meetings and team development sessions.
  • Foster a culture built on accountability, professionalism, and outstanding member service.
  • Create career growth opportunities for your team while helping them maximize their earning potential.
  • Build schedules that support both member demand and business goals.
Member Experience
  • Ensure every member receives world-class coaching and personalized fitness programming.
  • Support trainers in delivering safe, effective, and results-driven programs.
  • Be the fitness expert and leader within your club.
  • Help members stay motivated, engaged, and committed to reaching their goals.
Business Growth
  • Lead the Personal Training department to achieve monthly revenue and member retention goals.
  • Monitor key performance metrics and develop action plans to drive continued growth.
  • Train and coach your team on fitness consultations, program design, and supplement sales.
  • Ensure all training programs, assessments, and member tracking systems are executed with excellence.
What We're Looking For
We're looking for leaders who are passionate about fitness, love developing people, and aren't afraid to hold high standards.
You Bring:
  • A positive, energetic, and motivating leadership style.
  • Strong coaching and communication skills.
  • A passion for helping others succeed.
  • A results-driven mindset with the ability to inspire a team.
  • Excellent organizational and time management skills.
  • A commitment to delivering an outstanding member experience.
Qualifications
Required
  • High School Diploma or GED
  • Current CPR/AED Certification
  • Nationally accredited Personal Training Certification (NASM, ACE, ACSM, NSCA, NFPT, ISSA, NESTA, IFPA, or equivalent)
Preferred
  • Bachelor's Degree
  • 1-2 years of Personal Training experience
  • Previous leadership or management experience
  • Consultative sales experience
  • Experience coaching teams to achieve performance goals
Physical Requirements
  • Ability to demonstrate proper exercise techniques and coaching cues.
  • Lift up to 50 pounds.
  • Move throughout the club and remain active throughout the workday.
  • Occasional travel (up to 5%) for meetings and training.
Why Crunch?
At Crunch, we're committed to building careers—not just filling positions. You'll join a company that invests in your growth, values leadership, and provides opportunities to advance within one of the most recognized brands in the fitness industry.
What You'll Love
  • Competitive base salary plus uncapped bonus potential
  • Comprehensive benefits package
  • Paid time off
  • Complimentary Crunch membership
  • Ongoing leadership development and professional training
  • Opportunities for career advancement within a rapidly growing organization
  • The chance to lead a team, inspire members, and make a real difference every day
If you're ready to build a winning team, grow a successful business, and help people transform their lives, we'd love to meet you.

What Crunch Fitness employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Crunch Fitness

Sourced by ZipRecruiter

Crunch is best known for our colorful personality and kickass group fitness and training programs that are #OnlyAtCrunch. With two brands, and a variety of membership options with no long-term commitments, the right Crunch experience is ready for you.

Industry

Fitness and sports centers and amusement, gambling, and recreation

Company size

1,001 - 5,000 Employees

Headquarters location

New York, NY, US

View All Crunch Fitness Jobs