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Sales Representative Jobs in Santa Rosa, CA (NOW HIRING)

Kimball Midwest

Sales Representative

Petaluma, CA · On-site

$55K - $95K/yr

Sales Representative (Hybrid) Position Summary As a Sales Representative, you are accountable for engaging with existing and prospective customers, promoting products and services, and generating ...

Kimball Midwest

Sales Representative

Napa, CA · On-site

$55K - $95K/yr

Sales Representative (Hybrid) Position Summary As a Sales Representative, you are accountable for engaging with existing and prospective customers, promoting products and services, and generating ...

Travel + Leisure Co.

Sales Representative

Windsor, CA

$16.90/hr

Sales Representative * Full Time Add to favorites View favorites We Put the World on Vacation Travel + Leisure Co. is the worlds leading vacation ownership and travel membership company, with a ...

Travel + Leisure Co.

Sales Representative

Napa, CA

$80K - $120K/yr

Sales Representative * Full Time Add to favorites View favorites We Put the World on Vacation Travel + Leisure Co. is the worlds leading vacation ownership and travel membership company, with a ...

Travel + Leisure Co.

Sales Representative

Napa, CA · On-site

$80K - $120K/yr

Generate sales through initializing transactions and utilizing proper closing techniques. Leads are prequalified and provided by the company. Attend ongoing, advanced sales and career training.

Wynd Technologies, Inc

Sales Representative

Napa, CA

$80K - $120K/yr

Generate sales through initializing transactions and utilizing proper closing techniques. Leads are prequalified and provided by the company. Attend ongoing, advanced sales and career training.

Travel + Leisure Co.

Sales Representative

Napa, CA · On-site

$80K - $120K/yr

Generate sales through initializing transactions and utilizing proper closing techniques. Leads are prequalified and provided by the company. Attend ongoing, advanced sales and career training.

Travel + Leisure Co.

Sales Representative

Napa, CA · On-site

$80K - $120K/yr

Generate sales through initializing transactions and utilizing proper closing techniques. Leads are prequalified and provided by the company. Attend ongoing, advanced sales and career training.

CrossCheck, Inc.

Sales Representative

Petaluma, CA · On-site

$20/hr

Sales or cold-calling experience is a plus, and if you're coachable and driven to succeed, this is your chance to build a rewarding sales career with a proven industry leader--offering a competitive ...

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All JobsSales Representative JobsSales Representative Jobs in Santa Rosa, CA

Sales Representative information

See Santa Rosa, CA salary details

$25.1K

$83.8K

$154.7K

How much do sales representative jobs pay per year?

As of Aug 24, 2026, the average yearly pay for sales representative in Santa Rosa, CA is $83,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $101,700.00 per year, depending on experience, location, and employer.

What is a sales representative?

Sales Representatives are professionals who sell products or services to customers on behalf of a company. Their responsibilities include identifying potential clients, presenting products, negotiating contracts, and closing sales. They often work to meet sales targets and may also provide after-sales support to ensure customer satisfaction. Sales Representatives play a crucial role in generating revenue and building customer relationships for their organization.

What are the key skills and qualifications needed to thrive as a sales representative, and why are they important?

To thrive as a Sales Representative, you need strong interpersonal skills, persuasive communication, and a solid understanding of sales techniques, often supported by a degree in business or related fields. Familiarity with Customer Relationship Management (CRM) software, such as Salesforce, and proficiency in digital presentation tools are commonly required. Outstanding negotiation skills, resilience, and the ability to build rapport make someone stand out in this role. These abilities are critical for consistently meeting sales targets, fostering client trust, and driving business growth.

What do sales representatives do?

A sales representative sells retail goods, products, and services to customers. They work with customers to provide them with what they want or need. They find sales leads through business directories, visiting clients, client referrals, and cold calling. Sales representatives may be under a great deal of pressure because they have sales quotas to meet that can directly impact their income.

How do sales representatives typically collaborate with other departments to meet sales targets?

Sales Representatives often work closely with marketing, customer service, and product teams to align their strategies and better understand customer needs. Regular communication with marketing helps them stay informed about new campaigns and promotions, while collaboration with product teams ensures they have up-to-date knowledge about offerings and features. They may also coordinate with customer service to resolve client issues and maintain strong relationships. This cross-functional approach is key to achieving sales goals and delivering a great customer experience.

What is the difference between Sales Representative vs Sales Associate?

AspectSales RepresentativeSales Associate
Required CredentialsHigh school diploma or equivalent; sometimes a bachelor's degreeHigh school diploma or equivalent
Work EnvironmentField sales, client meetings, travel often involvedRetail stores, showrooms, or online
Employer & Industry UsageUsed across various industries including manufacturing, tech, and wholesalePrimarily retail and customer service settings
Common Search & ComparisonOften compared for sales roles involving client interaction and negotiationCompared for entry-level retail or customer-facing sales roles

Sales Representatives typically engage in outside sales, client negotiations, and require more experience or certifications. Sales Associates usually work in retail environments, focusing on customer service and product sales. While both roles involve sales skills, the scope and environment differ significantly.

More about Sales Representative jobs

What are the most commonly searched types of Sales Representative jobs in Santa Rosa, CA?

The most popular types of Sales Representative jobs in Santa Rosa, CA are:

What are popular job titles related to Sales Representative jobs in Santa Rosa, CA?

For Sales Representative jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Sales Representative jobs in Santa Rosa, CA look for?

The top searched job categories for Sales Representative jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales Representative jobs?

Cities near Santa Rosa, CA with the most Sales Representative job openings:

Sales Representative jobs near you
Infographic showing various Sales Representative job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,838 per year, or $40.3 per hour.

Sales Representative

Kimball Midwest

Petaluma, CA • On-site

$55K - $95K/yr

Full-time

Medical, Dental, Life, Retirement

Re-posted 19 days ago

Kimball Midwest rating

6.5

Company rating: 6.5 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

306th of 423 rated retail wholesalers

Job description

Sales Representative (Hybrid)
Position Summary
As a Sales Representative, you are accountable for engaging with existing and prospective customers, promoting products and services, and generating sales revenue.
(INSERT EXTRA SPACE ON ADMIN SITE)
Job Description
Compensation & Benefits
  • Uncapped commission earnings
  • 1st year compensation plans range from $55,000-$95,000 with a salary and bonus structure
  • Mileage and cell phone reimbursement
  • Medical, dental, life, disability insurance, 401k and a deferred compensation plan

Responsibilities
  • Relationship Management: Cultivate strong relationships with customers in a designated territory to understand their business needs and identify areas of opportunity. We are a people business at our core, treating both customers and associates with the same respect.
  • Cold Calling & Prospecting: Effectively cold call on potential customers in the territory to grow a book of business. We focus on being green and growing to continuously open new business.
  • Planning & Priority Setting: Efficiently plans week in advance to prioritize customer stops and territory growth. We plan our growth from the bottom to the top instead of a top-down approach.
  • Product Knowledge: Demonstrate our products to potential customers to show the value and quality of our products. We invest about 80% of our spend in American-made products.
  • Achieve Sales Goals: Meet or exceed sales quotas by following our company's proven sales programs and processes learned in our training workshops. We have a goal to double our sales as a company every five years.
  • Reporting: Maintain accurate records of daily sales activities by inputting information into our systems. We support our customers by reporting back to them our cost-savings ability when supporting and servicing them in the field.

Qualifications
Requirements
  • The ability to move to and from potential or actual customer and associates' locations and company meetings at locations within the assigned geographic area of responsibility while holding the required insurance coverage minimums
  • Use of personal electronic device that is in compliance with the company's Bring-Your-Own-Device (BYOD) policy
  • The execution of an Employment Agreement and/or revised Employment Agreement exhibit(s), all of which were provided to the associate for review prior to execution

Additional Info
Kimball Midwest is a national distributor of maintenance, repair, and operations products. For over 100 years, we have been family owned and operated offering over 55,000 products to our customers. We have grown from $1 million in sales in 1983 to more than $500 million today.
Kimball Midwest is an Equal Opportunity Employer (EOE). We participate in E-Verify. Participamos en E-Verify.
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