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Sales Events Manager Jobs in Santa Rosa, CA (NOW HIRING)

Dave & Buster's

Event Sales Manager

Santa Rosa, CA · On-site

... events, and go-sees with prospective and current customers* Develop and execute a local and ... Build and manage a high-performing sales team, providing mentorship, training, and support to ...

Dave & Buster's

Event Sales Manager

Santa Rosa, CA

THE EVENT SALES MANAGER: drives event revenue through consultative selling, outbound prospecting ... events, and go-sees with prospective and current customers * Develop and execute a local and ...

Alila Napa Valley

Event Planning Manager

Napa, CA · On-site

$75K - $85K/yr

The Event Planning Manager is responsible for upselling and servicing events. Primary sales efforts ... Working as a team member with the sales and events staff and other support staff * Plan, arrange ...

Cline

Event Lead (Seasonal)

Sonoma, CA · On-site

$22 - $24/hr

Host and manage large-group wine tastings, including bar setup and breakdown * Bartend at private and public events as needed * Support wine and wine club sales initiatives during events when ...

Hyatt Hotels Corporation

Event Planning Manager

Napa, CA · On-site

$75K - $85K/yr

The Event Planning Manager is responsible for upselling and servicing events. Primary sales efforts ... Working as a team member with the sales and events staff and other support staff * Plan, arrange ...

Hyatt Hotels Corporation

Event Planning Manager

Napa, CA · On-site

$75K - $85K/yr

... events. Primary sales efforts are in banquet food and beverage and venue rental and includes menu planning, agenda setting, and resort event services. Duties also include contract review and ...

TWE Global

Assistant Manager Events

Saint Helena, CA · On-site

Manages client relationships before, during, and after events * Coordinates staffing needs ... Promotes wine sales during events, including shipping and carry-out opportunities. * Serves as the ...

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All JobsSales Events JobsSales Events Manager JobsSales Events Manager Jobs in Santa Rosa, CA

Sales Events Manager information

See Santa Rosa, CA salary details

$36.1K

$70.4K

$99.5K

How much do sales events manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for sales events manager in Santa Rosa, CA is $70,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $82,000.00 per year, depending on experience, location, and employer.

What does a sales events manager do?

A Sales Events Manager is responsible for planning, organizing, and executing events that drive sales and business growth. They coordinate with sales teams, vendors, and clients to ensure events such as trade shows, product launches, and promotional campaigns run smoothly. Their role includes budgeting, logistics, marketing, and post-event analysis to measure success and improve future events. They play a key part in enhancing brand visibility and generating leads for the company.

How does a sales events manager typically collaborate with sales and marketing teams to ensure event success?

A Sales Events Manager works closely with both sales and marketing teams to align event objectives with overall business goals. They coordinate with sales to identify target audiences and prioritize leads, while partnering with marketing to develop promotional materials and campaigns. Regular meetings and clear communication channels are key to ensuring all teams are informed and engaged throughout the event planning and execution process. This collaboration helps maximize event impact, generate qualified leads, and strengthen relationships with clients.

What are the key skills and qualifications needed to thrive as a sales events manager, and why are they important?

To thrive as a Sales Events Manager, you need strong project management skills, sales acumen, and experience in event planning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, event management software (such as Cvent or Eventbrite), and data analytics tools is highly valuable. Exceptional communication, negotiation, and organizational skills help you build client relationships and oversee event logistics seamlessly. These abilities are crucial for driving event success, maximizing sales opportunities, and ensuring client satisfaction in a competitive marketplace.

What is the difference between Sales Events Manager vs Sales Coordinator?

AspectSales Events ManagerSales Coordinator
Primary RolePlans and executes sales events to boost sales and brand awarenessSupports sales team with administrative tasks and client communication
Required SkillsEvent planning, sales strategies, communicationAdministrative skills, customer service, organization
Work EnvironmentEvent venues, corporate offices, trade showsOffice settings, client sites, sales departments
Common CertificationsEvent planning, sales certificationsAdministrative or sales support certifications

The Sales Events Manager focuses on planning and executing sales events to drive revenue, while the Sales Coordinator provides administrative support to the sales team. Both roles require strong communication skills, but the Sales Events Manager has a more strategic and event-focused responsibility, whereas the Sales Coordinator handles day-to-day support tasks.

Is event management a stressful job?

Event management, including roles like Sales Events Manager, can be stressful due to tight deadlines, client expectations, and coordinating multiple vendors. Success often depends on strong organizational skills, adaptability, and experience with planning tools. Managing stress is common, but effective time management can help mitigate it.

What cities near Santa Rosa, CA are hiring for Sales Events Manager jobs?

Cities near Santa Rosa, CA with the most Sales Events Manager job openings:

Sales Events Manager jobs near you
Infographic showing various Sales Events Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $70,449 per year, or $33.9 per hour.

Director of Events & Group Services

Calistoga, CA • On-site

Rosewood Hotel Group
Traveler Accommodation • 1 - 5K employees
Learn more about Rosewood Hotel Groupexternal

$120K - $130K/yr

Full-time

Re-posted 11 days ago

Job description

General Information
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Country/Region
United States of America
Province/City
Calistoga
Hiring Entity
Rosewood Calistoga
Department
Sales & Marketing
Job Type
Full-time Permanent
Job Description
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Director of Events & Group Services: Rosewood Calistoga
OUR PURPOSE AND CULTURE
We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.
As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.
THE TEAM
As part of the Sales & Marketing division, the Director of Events and Group Services leads all aspects of event planning and execution, overseeing a high-performing team responsible for delivering exceptional guest experiences while maximizing revenue and operational excellence.
YOUR ROLE
As Director of Events and Group Services, you will lead and inspire a dynamic team responsible for planning and executing all group programs, including rooms and food & beverage events. You will drive revenue growth through strategic sales efforts while ensuring exceptional service standards are consistently delivered.
HOW YOU'LL MAKE THE PLACE
  • Lead and manage the Events & Group Services team, ensuring alignment with company standards and service excellence.
  • Drive revenue through proactive sales, client relationships, and strategic business development.
  • Oversee event execution from initial inquiry through post-event follow-up, ensuring guest satisfaction.
  • Collaborate with culinary and operations teams to deliver exceptional food and beverage experiences.
  • Monitor banquet revenue, forecasts, and budgets to meet financial targets.
  • Develop and implement departmental procedures and training programs.
  • Maintain strong relationships with clients, vendors, and partners within the region.
  • Ensure all events are detailed accurately and executed to brand standards.
  • Lead team training, performance management, and employee engagement initiatives.

COULD THIS BE YOU?
  • Minimum 2 years of experience as a Director of Events or similar leadership role in a luxury hotel or resort.
  • Strong knowledge of food & beverage operations and event management.
  • Experience with high-end events, wine programs, and luxury clientele preferred.
  • Excellent leadership, communication, and organizational skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proficiency in sales systems and event management tools.

OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.
PAY TRANSPARENCY
The salary range for this position is $120,000 - $130,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based on several factors, such as experience, type of experience, location, and education.
About Us
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Rosewood Hotel Group, a privately owned company, is one of the world's leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts® upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group's foundation is its commitment to "Relationship Hospitality", a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.

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