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Sales Events Manager Jobs in Santa Rosa, CA (NOW HIRING)

The Events Manager is responsible for planning, coordinating, and executing all special events ... Sales, Hospitality, Inventory, and leadership teams. Event Planning & Client Service · Serve as ...

The Events Manager is responsible for planning, coordinating, and executing all special events ... Sales, Hospitality, Inventory, and leadership teams. Event Planning & Client Service • Serve as ...

Communicates final counts, wine consumption, and any additional charges to the Special Events sales ... Associate's degree in hospitality or management, or equivalent work experience in lieu thereof.

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

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Showing results 1-20

Sales Events Manager information

See Santa Rosa, CA salary details

$36.1K

$70.4K

$99.5K

How much do sales events manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for sales events manager in Santa Rosa, CA is $70,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $82,000.00 per year, depending on experience, location, and employer.

What does a sales events manager do?

A Sales Events Manager is responsible for planning, organizing, and executing events that drive sales and business growth. They coordinate with sales teams, vendors, and clients to ensure events such as trade shows, product launches, and promotional campaigns run smoothly. Their role includes budgeting, logistics, marketing, and post-event analysis to measure success and improve future events. They play a key part in enhancing brand visibility and generating leads for the company.

How does a sales events manager typically collaborate with sales and marketing teams to ensure event success?

A Sales Events Manager works closely with both sales and marketing teams to align event objectives with overall business goals. They coordinate with sales to identify target audiences and prioritize leads, while partnering with marketing to develop promotional materials and campaigns. Regular meetings and clear communication channels are key to ensuring all teams are informed and engaged throughout the event planning and execution process. This collaboration helps maximize event impact, generate qualified leads, and strengthen relationships with clients.

What are the key skills and qualifications needed to thrive as a sales events manager, and why are they important?

To thrive as a Sales Events Manager, you need strong project management skills, sales acumen, and experience in event planning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM systems, event management software (such as Cvent or Eventbrite), and data analytics tools is highly valuable. Exceptional communication, negotiation, and organizational skills help you build client relationships and oversee event logistics seamlessly. These abilities are crucial for driving event success, maximizing sales opportunities, and ensuring client satisfaction in a competitive marketplace.

What is the difference between Sales Events Manager vs Sales Coordinator?

AspectSales Events ManagerSales Coordinator
Primary RolePlans and executes sales events to boost sales and brand awarenessSupports sales team with administrative tasks and client communication
Required SkillsEvent planning, sales strategies, communicationAdministrative skills, customer service, organization
Work EnvironmentEvent venues, corporate offices, trade showsOffice settings, client sites, sales departments
Common CertificationsEvent planning, sales certificationsAdministrative or sales support certifications

The Sales Events Manager focuses on planning and executing sales events to drive revenue, while the Sales Coordinator provides administrative support to the sales team. Both roles require strong communication skills, but the Sales Events Manager has a more strategic and event-focused responsibility, whereas the Sales Coordinator handles day-to-day support tasks.

Is event management a stressful job?

Event management, including roles like Sales Events Manager, can be stressful due to tight deadlines, client expectations, and coordinating multiple vendors. Success often depends on strong organizational skills, adaptability, and experience with planning tools. Managing stress is common, but effective time management can help mitigate it.

What cities near Santa Rosa, CA are hiring for Sales Events Manager jobs?

Cities near Santa Rosa, CA with the most Sales Events Manager job openings:

Infographic showing various Sales Events Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $70,449 per year, or $33.9 per hour.

Sales & Events Coordinator

Rutherford, CA • On-site

Auberge du Soleil
Traveler Accommodation • 1 - 5K employees

Full-time

Re-posted 6 days ago


Auberge Resorts rating

7.1

Company rating: 7.1 out of 10

Based on 16 frontline employees who took The Breakroom Quiz


Job description

Company Description

Inspired by the south of France, and infused with California soul, Auberge du Soleil features wine country’s most luxurious accommodations, spectacular valley views, a Michelin Star Restaurant, and a tranquil wellness retreat reserved exclusively for hotel guests. Nestled within a 33-acre hillside olive grove, the “Inn of the Sun” is celebrated for delivering passionate, intuitive service that embodies gracious Napa Valley hospitality. The 50 residential-style rooms, suites and private maisons set the stage for romance in the seclusion of the adult-oriented environment. The property is a long-standing member of Relais & Châteaux, an international association of outstanding boutique properties known for their excellence in hospitality and the culinary arts, and the flagship hotel for the Auberge Collection.

Job Description

The Sales & Events Coordinator supports the Group Sales and Private Events teams conducting a variety of cross-functional tasks to assist the department meet/exceed its revenue goals. The ideal candidate will be detail-oriented, highly organized, and possess strong verbal and written communication skills. Previous experience with digital platforms, such as Delphi, for accurate and efficient management of group bookings, events, and catering operations.

Please note that this is not an exhaustive list of everything that needs to be done. Within the Auberge family, our people always find new ways to look after the business, their guests, and their teammates. Within this, the key responsibilities for this position are:

  • Consistent data entry of all group, social and wedding inquiries into the Delphi program management platform.

  • Generate weekly Delphi reports for improved sales and catering pace and forecasting

  • Manage third-party RFP platforms (e.g., CVENT, HopSkip, The Knot) for accuracy and content/image/offer updates and to generate lead/turn-down reports

  • Work with group sales and event managers to coordinate VIP and site arrival amenities and assist with pre-planning site inspections and meetings.

  • Serve as an interim point of contact for Sales Group Turnovers until assigned to Event  Managers.

  • Review and audit all executed contracts from Sales to confirm key program highlights, concessions, timing, and space conflicts.

  • Maintain Delphi Administrator responsibilities, including event bookings, menu updates, and space availability management.

  • Assist with Event Order creation, contract turnover, deposit processing and final billing.

  • Communicate program details regarding upcoming events to internal teams, and managing details for client and  internal events as assigned to ensure smooth event execution

  • Prepare and distribute BEOs and Group Resumes to internal teams for weekly meetings and daily updates.

  • Create and distribute all program/event-related materials such as event menus, signage, and floor plans.

  • Manage daily event agendas and internal communication, ensuring all teams are informed.

  • Support internal meetings, including BEO and Group Resume meetings, and track Coordinator needs (e.g., Alice Tickets, client collateral).

  • Provide updates for the weekly Catering pace report and assist with internal event planning.

  • Coordinate internal event requests with Talent & Culture, Front Office, AV partners, and other operational departments.

  • Assist in the development of group and social event resumes, amenities, and related tasks.

  • Maintain office organization, inventory supplies and logo’d amenities, and assist with inventory management and ordering.

  • Assist the Director of Events and Event Managers with Banquet Event Orders (BEOs) for weddings, social, corporate, and internal events, ensuring all documentation is accurate and timely.

  • Track and resolve issues or conflicts related to event scheduling and logistics.

  • Acts as liaison to Experiences team and the Food & Beverage teams, managing space holds and communications around space conflicts.

  • When department heads are unable to attend a meeting, this position will attend in their absence and represent the entire department

Additional Functions:

  • Maintain confidentiality of resort information and client details.

  • Follow up on incomplete tasks and serve as backup for Group Sales and Event Managers, and assist with special projects as needed.

  • Contribute to sustainability and environmental initiatives as part of the hotel's broader goals.

  • Assist with client thank you notes, evaluations, and tracking client shipments.

  • Ensure the organization and cleanliness of event spaces, including checking room availability and cleanliness prior to site inspections.

The starting range for this position is $27.50 - $28.00/hour. This is the pay rate for this position that reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.

Qualifications
  • Detail-oriented, with excellent organizational skills and the ability to multi-task effectively.

  • Strong communication skills and the ability to work collaboratively with diverse teams.

  • Experience in hospitality, catering, event coordination, or as an administrative assistant.

  • Proficient in Google Suite, Word, Excel, and event software (e.g., Delphi, SMS, Way).

  • Able to work a flexible schedule, including early mornings, late evenings, and weekends as needed.

  • Positive, results-oriented, and able to thrive under pressure.

  • Capable of making sound decisions to support operational needs and ensuring client satisfaction.


Additional Information

About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com

Terre du Soleil Ltd is an Equal Opportunity Employer, M/F/D/V. Terre du Soleil Ltd provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Terre du Soleil Ltd complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.


What Auberge Resorts employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Auberge Resorts logo

About Auberge Resorts

Sourced by ZipRecruiter

Whether you are traveling with your parents and your children on a weeklong ski trip to Aspen, or looking for a romantic escape in Santorini for just the two of you, it is the simple things that are most important. Revel in time together tasting local, freshly picked tropical fruit in Cabo San Lucas, Mexico, horseback riding through private fincas with a local cowboy in Costa Rica, or planting your own coral garden in the South Pacific. Enjoy fulfilling, luscious shared experiences that connect you to the local culture, its welcoming people, and the beauty of the land, all while doing good and making memories and dreams that will be forever embedded in your soul.

Industry

Traveler accommodation

Company size

1,001 - 5,000 Employees

Headquarters location

Mill Valley, CA, US

Year founded

1998