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Sales Development Representative Jobs in Lexington, KY

IBG Partners

Entry Level Business Development

Lexington, KY · On-site

$60K - $90K/yr

... Sales Representative to join us in the fun. As an outside sales and business-to-business sales role you will be able to enjoy the personal interaction and flexibility that most people are looking for ...

IBG Partners

Entry Level Business Development

Frankfort, KY · On-site

$75K - $100K/yr

... Sales Representative to join us in the fun. As an outside sales and business-to-business sales role you will be able to enjoy the personal interaction and flexibility that most people are looking for ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Lexington, KY

Sales Development Representative information

See Lexington, KY salary details

$26.1K

$50.4K

$81.6K

How much do sales development representative jobs pay per year?

As of Aug 24, 2026, the average yearly pay for sales development representative in Lexington, KY is $50,441.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,500.00 and $55,900.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
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Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Lexington, KY as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $50,441 per year, or $24.3 per hour.

Sales Representative - Management Development

Top Notch Marketing Solutions, Inc.

Nicholasville, KY • On-site

Full-time

PTO

Re-posted 11 days ago

Job description

Company Description

Top Notch Marketing Solutions, Inc. is an in-store promotional marketing and sales company. Our clients have a huge presence in some of the nation's largest retailers.
We bring the traditional forms of marketing to LIFE by putting PEOPLE inside stores to help customers with any questions they may have and show customers the benefits these clients provide. This face to face method of marketing has a proven track record of success. Due to this success we are a rapidly growing company that is always looking for more.

Job Description

Top Notch Marketing Solutions, Inc. is a marketing and sales firm in the Lexington/Nicholasville area. We take pride in our specialized approach to new customer acquisitions and retention. We place our representatives face to face with the consumer inside several large named retail locations. This type of interaction insures that we can put a face to the buying experience and so we are a one-stop shop for the consumer.

Responsibilities of a sales representative include:

Establish strong customer relations while representing clients professionally--always greeting the customer with a smile. 

. Face to face sales with the consumer--you will be giving sales presentations, answering questions, and assisting the customer with making an educated decision on their purchase. 

Attend and participate in meetings to increase marketing and training abilities while honing in on the leadership skill sets that prepare candidates for management.

You will also be completing relevant paperwork accurately and in a timely manner and continually updating your product and market knowledge

We believe that good leaders must set the pace and lead from the front. We believe that understanding the technical aspect of sales, marketing, customer service, and general business is only the beginning. Strong leaders can not only teach their team what they know, but they can empathize with their team because they've been there.

Benefits include:

A fun and up-beat team environment

A comprehensive training program

Professional and personal development

Travel Opportunities

Our commitment to our team is to provide a positive entrepreneurial environment where people with a strong leadership ability can gain experience in all facets of running a business and leading a team.

Qualifications

Requirements
As this is an entry level position, formal experience is not required. We are looking for individuals who are ambitious, out-going, excellent communicators (verbal and written), and eager to start a career in sales.

4-year degree is preferred, but not required

A background in sales, leadership, retail, marketing, or customer service is a plus

Strong interpersonal skills

Excellent communication skills

A drive for leadership

A growth mindset

For Immediate consideration for the Entry Level sales representative position Apply Now! Respond to this post with your resume attached!

Additional Information
  • Full Paid Training
  • Competitive Compensation based on Experience
  • Opportunities to earn bonuses
  • All expenses paid vacation & travel opportunities
  • All growth to management is from within

Apply