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Sales Development Representative Jobs in Appleton, WI

Primary Companies

Sales Representative

Brillion, WI · On-site

Sales Representative - Primary Freight Location: Brillion, WI (Hybrid Opportunity) Schedule ... business development activities Compensation & Benefits * Base Salary + Commission Structure

Primary Companies

Sales Representative

Brillion, WI · On-site

Sales Representative - Primary Freight Location:Brillion, WI (Hybrid Opportunity) Schedule ... business development activities Compensation & Benefits * Base Salary + Commission Structure

Primary Companies

Sales Representative

Brillion, WI · On-site

Sales Representative - Primary Freight Location:Brillion, WI (Hybrid Opportunity) Schedule ... business development activities Compensation & Benefits * Base Salary + Commission Structure

Erie Home

Residential Sales Representative

Neenah, WI

$125K - $250K/yr

Training Provided: continuous development & real career advancement Day in the Life as a Sales Representative: * Start your day with a team meeting to strategize & prepare * Attend pre-confirmed ...

LeafHome

LHE Tundraland Sales Rep

Kaukauna, WI

$200K/yr

TUNDRALAND is now hiring in-home Sales Representatives,If you are a motivated, passionate, and ... Leadership development programs * The newest technology to help you reach your earnings goals ...

KSI

Sales Representative - Wisconsin

Appleton, WI · Remote

$75K - $95K/yr

Sales Representative Location: Home-based office (Wisconsin) Field-Based/Territory:Madison ... sales and new business development, helping customers find practical storage and workspace ...

Custom Marine

Sales Representative

Neenah, WI · On-site

We are seeking a motivated and dynamic Sales Representative to join our team at our Neenah, WI ... Participate in product research, design, and development. * Serve as a liaison for new customers ...

LeafHome

Territory Sales Representative

Green Bay, WI · On-site

$50K - $100K/yr

Entry Level Sales Representative: Job Summary: Are you financially happy in your current role? Does ... Individualized career development programs * Referral Program * Mentorship program Travel ...

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All JobsSales Development Representative JobsSales Development Representative Jobs in Appleton, WI

Sales Development Representative information

See Appleton, WI salary details

$27.8K

$53.7K

$86.8K

How much do sales development representative jobs pay per year?

As of Jul 17, 2026, the average yearly pay for sales development representative in Appleton, WI is $53,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $59,500.00 per year, depending on experience, location, and employer.

What are some common challenges Sales Development Representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What does a sales development representative do?

A sales development representative (SDR) is responsible for prospecting and qualifying potential customers to generate sales leads. They typically conduct outreach via calls, emails, and social media, and use customer relationship management (CRM) tools to track interactions. SDRs focus on early-stage sales activities to support the sales team and often require strong communication skills and product knowledge.

Is SDR the hardest sales job?

Sales Development Representatives (SDRs) often face high rejection rates and must quickly learn to qualify leads and communicate value propositions. The role requires strong communication skills, resilience, and the ability to handle a fast-paced environment, which can make it challenging compared to other sales positions. However, difficulty varies based on individual skills and company expectations.

What Does a Sales Development Representative Do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

Is SDR an entry-level role?

Yes, a Sales Development Representative (SDR) is typically an entry-level position in sales, often suitable for candidates with little to no prior experience. It usually involves training in sales techniques, CRM tools, and lead generation, making it accessible for recent graduates or those transitioning into sales careers.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

What are Sales Development Representatives?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

Do SDRs make good money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on sales performance. Their total compensation varies by industry, location, and experience, with many earning a competitive income that can increase significantly with success in lead generation and qualification efforts.
More about Sales Development Representative jobs
What are popular job titles related to Sales Development Representative jobs in Appleton, WI? For Sales Development Representative jobs in Appleton, WI, the most frequently searched job titles are:
What job categories do people searching Sales Development Representative jobs in Appleton, WI look for? The top searched job categories for Sales Development Representative jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Sales Development Representative jobs? Cities near Appleton, WI with the most Sales Development Representative job openings:
Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Appleton, WI as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $53,657 per year, or $25.8 per hour.
Sales Representative

Sales Representative

Primary Companies

Brillion, WI • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 22 days ago

Job description

Sales Representative - Primary Freight
Location: Brillion, WI (Hybrid Opportunity)
Schedule: Full-Time | Monday-Friday
Competitive Base Salary + Commission
Are you someone who enjoys building relationships, making connections, and isn't afraid to pick up the phone or knock on a door? Primary Freight is looking for a motivated Sales Representative to help grow our customer base through outbound sales efforts, customer visits, networking, and relationship management.
This is an ideal opportunity for someone who thrives on developing new business, enjoys meeting people, and wants to play a key role in the growth of a successful transportation and logistics company. If you're driven by results and enjoy the challenge of turning prospects into long-term customers, you'll find plenty of opportunity here.
What You'll Do
  • Prospect and develop new customer relationships through outbound calls, emails, networking, and in-person visits
  • Generate new business opportunities and grow existing customer accounts
  • Conduct cold calls and customer visits to identify shipping and logistics needs
  • Build and maintain strong relationships with customers by providing exceptional service and communication
  • Meet with customers on-site to strengthen partnerships and uncover additional opportunities
  • Collaborate with operations and internal teams to ensure a positive customer experience
  • Maintain accurate records of sales activities, opportunities, and customer interactions
  • Monitor market conditions and industry trends to identify growth opportunities
  • Represent Primary Freight professionally in all customer interactions

What We're Looking For
  • Previous sales experience preferred, especially in transportation, logistics, freight brokerage, or business-to-business sales
  • Comfortable with outbound prospecting, cold calling, and developing new business
  • Strong communication and relationship-building skills
  • Self-motivated with the ability to work independently and manage a sales pipeline
  • Goal-oriented with a desire to exceed expectations and maximize earnings
  • Valid driver's license and willingness to travel locally for customer meetings and business development activities

Compensation & Benefits
  • Base Salary + Commission Structure
  • Unlimited earning potential based on performance
  • Monday-Friday schedule
  • Hybrid work flexibility available
  • Medical, Dental, and Vision Insurance
  • Supplemental Insurance Options
  • Paid Time Off and Paid Holidays
  • Apparel Allowance
  • Supportive and collaborative team environment
  • Opportunity to make a direct impact on company growth

About Primary Freight
Primary Freight is a growing transportation and logistics company focused on delivering exceptional service and building long-term partnerships. We believe success starts with great people, strong relationships, and a team-first culture. If you're ready to help grow our business and build meaningful customer connections, we'd love to hear from you.

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