Rudderstack Jobs in California (NOW HIRING)

Job Summary:
AXS connects fans with the artists and teams they love, selling millions of tickets to events worldwide. The Senior Web Analytics Developer will be responsible for implementing web data collection strategies, ensuring data quality, and providing insights to enhance customer experience and optimize conversion performance across AXS' platforms.
Responsibilities:
• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization.
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-to-day technical data Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.
Qualifications:
Required:
• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a 'hack, test, and learn' mentality and a passion for continuous improvement.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
Preferred:
• Experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Music, live entertainment, or ticketing industry experience highly desirable.
• Familiarity with email marketing platforms such as Salesforce Marketing Cloud a plus.
Company:
AXS is a company whose core values reflect a culture that celebrates individual differences and respect of one another. It is a sub-organization of AEG. Founded in 2010, the company is headquartered in Los Angeles, USA, with a team of 201-500 employees. The company is currently Growth Stage.