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Retail Graphic Designer Jobs in Wisconsin (NOW HIRING)

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Retail Graphic Designer information

See Wisconsin salary details

$12

$27

$43

How much do retail graphic designer jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for retail graphic designer in Wisconsin is $27.15, according to ZipRecruiter salary data. Most workers in this role earn between $20.14 and $31.54 per hour, depending on experience, location, and employer.

What is a retail graphic designer?

Retail graphic designers are creative professionals who specialize in designing visual materials for retail environments. Their work often includes creating signage, promotional displays, packaging, branding, and digital graphics that enhance customer experience and drive sales in stores. They collaborate with marketing teams, store planners, and merchandisers to ensure that all visual elements align with the brand’s identity and messaging. Retail graphic designers use tools like Adobe Creative Suite to develop eye-catching and effective designs tailored for physical and digital retail spaces.

How does a retail graphic designer typically collaborate with marketing and merchandising teams?

Retail Graphic Designers often work closely with marketing and merchandising teams to ensure that visual assets align with brand strategy and promotional goals. This collaboration involves regular meetings to discuss campaign concepts, reviewing product layouts, and adapting designs based on feedback. Designers must balance creativity with practical considerations, such as store layouts and product placement, to create impactful in-store displays and promotional materials. Effective communication and flexibility are key, as projects often require quick turnarounds and revisions based on evolving marketing needs.

What are the key skills and qualifications needed to thrive as a retail graphic designer, and why are they important?

To thrive as a Retail Graphic Designer, you need expertise in visual design principles, branding, and a portfolio showcasing experience with retail environments, often supported by a degree in graphic design or a related field. Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital signage or point-of-sale display systems are typically required. Strong creativity, attention to detail, and the ability to communicate and collaborate effectively with marketing and merchandising teams set candidates apart. These skills are crucial for producing visually compelling materials that attract shoppers, reinforce brand identity, and drive sales in competitive retail spaces.

What is the difference between Retail Graphic Designer vs Visual Merchandiser?

AspectRetail Graphic DesignerVisual Merchandiser
Primary FocusCreating visual graphics for branding, packaging, and promotional materialsDesigning in-store displays and layouts to enhance product presentation
Skills & ToolsGraphic design, Adobe Creative Suite, brandingInterior design, layout skills, understanding of consumer behavior
Work EnvironmentDesign studios, corporate offices, retail branding agenciesRetail stores, trade shows, pop-up shops
Common UsageDeveloping visual assets for marketing campaignsArranging physical displays to attract customers

While both roles aim to enhance retail appeal, Retail Graphic Designers focus on creating visual graphics and branding materials, whereas Visual Merchandisers specialize in designing physical store displays and layouts. Both positions require creativity and an understanding of retail aesthetics but serve different aspects of the retail visual experience.

Are retail graphic designers still being hired?

Retail graphic designers are still in demand as retail brands continue to invest in visual branding, in-store displays, and digital marketing materials. Opportunities exist in both brick-and-mortar and e-commerce sectors, often requiring proficiency in design software like Adobe Creative Suite and an understanding of branding principles.
Infographic showing various Retail Graphic Designer job openings in Wisconsin as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $56,474 per year, or $27.2 per hour.

Graphic Designer

Burlington, WI • On-site

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.


Job description

FAIT DISTRIBUTION SUMMARY

Fait Distribution is a family-owned and operated wholesale contact lens distributor and buying group. We pride ourselves in projecting a professional image to our customers that is both confident and enthusiastic. Our commitment to exceeding customer expectations and creating long lasting relationships is driven by our dedicated Associates. Being part of a family-owned company like Fait Distribution is something special. We're a close-knit company where Associates are valued and truly drive and make an impact on our success. There are always exciting and new opportunities for you to advance your career and grow within our company. At Fait Distribution you will find a supportive and fast-paced environment with a fun work culture. We trust you will find employment here challenging, yet highly rewarding.

QUALIFICATIONS/ABILITIES:

A bachelor's degree in graphic design or a related field is required, or the equivalent in relevant work experience.

4+ years of experience in a professional business environment.

Use digital illustrations, photo-editing software, and layout software to create designs (Photoshop, Illustrator, InDesign, Dreamweaver, Microsoft Word and Microsoft Excel, etc.)

Aptitude and desire to continue learning new things and to keep up to date with the latest software/computer technologies.

Ability to manage time through multi-tasking. Must be flexible and work well under pressure and easily adapt to change.

Ability to switch design concepts with multiple audiences and multiple brands.

Entail strong written and verbal communications, along with a positive attitude and a strong work ethic.

Confidence in design theory and high levels of accomplishment.

Experience in Video and Audio a plus.

AI experience and knowledge is a plus.

HubSpot experience and proven skills a plus.

Experience in front end web design is a plus.

RESPONSIBILITIES - HOW THIS POSITION SUPPORTS THE VISION include the following, but are not limited to:

Design assets including social media graphics, sell sheets, newsletters, eblasts, flyers, event signage, and internal communication materials

Develop visual assets for co-branded marketing with our private optometry practices and national retail partners

Create templates and customizable designs for optometry customers to use in patient marketing

Ensure all work adheres to brand guidelines and supports the voice, tone, and messaging strategies

Design sales materials for sales team

Assist in the layout and production of digital monthly newsletters and eblasts

Create front end web design for our sites and customer sites

Work cross-functionally with Communications, Campaigns, and Marketing Web teams to translate content into compelling visuals

Accept and implement feedback from the Marketing Director and Senior Creative Manager, and incorporate revisions efficiently

Participate in creative review sessions and support design presentations with rationale and intent

Follow internal project timelines and update project boards with task status

Maintain awareness of design trends, layout best practices, and brand consistency

Prepare print and digital-ready files, and maintain organized file structures in Digital Asset Management system