Freelance Signage Wayfinding Designer Jobs in Wisconsin

Job Description C2's client, a mission-driven organization that provides marketing, operations, and customer experience support for a national industry association, seeks an innovative and visionary Creative Services Manager to lead and evolve their in-house creative team across both graphic design and copywriting, shaping how the brand is expressed through visual design, strategic messaging, and integrated storytelling across digital, print, video, and emerging media. Known for a fast-paced, purpose-driven, and genuinely engaging culture, they have been repeatedly recognized as one of America's Most Loved Workplaces and named to the Inc. 5000 list of fastest-growing private companies for many consecutive years.

Most importantly, the work they do has real impact. They help Americans protect themselves, their families, and their freedoms every day. The ideal candidate blends strong art direction, content strategy, and team leadership with expertise in brand development, integrated campaigns, and emerging creative technologies, including AI-assisted creative tools and generative workflows.

They align philosophically with the organization's mission. This role shapes how the brand connects with members and the responsible firearm ownership community, and candidates who are personally comfortable with and supportive of responsible firearm ownership will thrive in it. Start Date: ASAP Duration: Direct hire (full-time, permanent) Location: West Bend, WI headquarters; hybrid, 3 days per week onsite Compensation: $115,000 max, plus eligibility in the company incentive bonus plan Benefits: 23 days of paid time off, 8 company holidays, and a paid day of volunteer service annually; robust insurance options including medical, dental, vision, HSA, FSA, life, short-term disability, and long-term disability Technology: Provided by the employer Responsibilities: Lead the day-to-day creative execution of the brand, translating the Creative Director's vision into cohesive visual design and messaging across digital, print, video, web, email, and member communications Direct integrated campaigns from concept through execution, ensuring visual and written elements work together to hit campaign objectives Champion modern creative practices, including AI-assisted creative tools and generative workflows, to elevate quality, speed, and innovation Build and maintain creative standards, design systems, and brand guidelines that keep work consistent and efficient at scale Lead, mentor, and develop a multidisciplinary team of designers and copywriters, setting standards and fostering a collaborative, high-performance culture Oversee creative operations, including project prioritization, workflow, resourcing, and on-time delivery across design and copy Partner cross-functionally with marketing, product, and leadership, and coordinate external vendors, agencies, freelancers, and production partners Requirements: 5+ years in creative, design, content, or marketing roles, including 3+ years leading or mentoring creative teams Experience leading multidisciplinary teams that include designers and copywriters A strong portfolio demonstrating brand development, visual communication, marketing campaigns, and creative leadership Advanced proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Figma Strong command of integrated marketing campaigns and content strategy across digital, print, social, video, email, and customer communications Experience reviewing and guiding written content, messaging, and brand voice Familiarity with AI-powered creative tools, generative technologies, and emerging creative workflows Excellent communication, presentation, strategic thinking, and stakeholder management Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, Advertising, or a related field, or equivalent experience Nice to Have: Experience building or scaling in-house creative operations and design systems in a fast-growing organization Background in membership, subscription, or direct-to-consumer brand marketing Familiarity with the responsible firearm ownership community Not your type of gig, but know someone who would be interested.

Refer a qualified candidate, and if they get the job, you get a signing bonus. (Make sure they mention your name as their referral source so you get your well-deserved credit!) All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas.

No C2C.