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Retail Activation Specialist Jobs (NOW HIRING)

Retirement Sales Activation Specialist

$35K - $40K/yr

You'll own keeping the sales activation process on-track while ensuring that customers are engaged and happy. Process-driven and people-focused - you are organized, friendly and flexible. You will be ...

Retirement Sales Activation Specialist

OR · On-site +1

$34K - $40K/yr

You'll own keeping the sales activation process on-track while ensuring that customers are engaged and happy. Process-driven and people-focused - you are organized, friendly and flexible. You will be ...

Overview NetCost Market is seeking a Trade Marketing Specialist to lead the development and ... Category Marketing & Retail Activation * Lead the development of category-focused marketing ...

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Retail Activation Specialist information

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How much do retail activation specialist jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for retail activation specialist in the United States is $20.98, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $24.52 per hour, depending on experience, location, and employer.

What is a retail activation specialist?

Retail Activation Specialists are professionals responsible for implementing and executing in-store marketing campaigns and promotions. They work closely with brands and retailers to ensure that products are displayed effectively and promotional activities are carried out according to plan. Their duties often include coordinating product launches, setting up displays, training retail staff, and gathering feedback on promotional effectiveness. Retail Activation Specialists play a key role in driving product awareness and increasing sales at the point of purchase.

What are the key skills and qualifications needed to thrive as a retail activation specialist?

To thrive as a Retail Activation Specialist, you need strong sales acumen, knowledge of retail merchandising, and experience in promotional campaign execution, often supported by a relevant degree or retail background. Familiarity with point-of-sale (POS) systems, planogram software, and CRM tools is typically required. Excellent communication, organizational skills, and the ability to build strong relationships with store staff and customers are essential soft skills. These competencies are crucial for successfully driving product visibility, maximizing sales, and ensuring seamless in-store promotions.

How does a retail activation specialist typically collaborate with sales and marketing teams to ensure successful in-store campaigns?

A Retail Activation Specialist works closely with both sales and marketing teams to bring promotional campaigns to life at the store level. This collaboration often involves aligning on campaign objectives, coordinating event logistics, and providing feedback from the retail floor to help refine future strategies. Specialists may also train store staff on campaign details and act as a bridge between corporate teams and retail locations, ensuring that marketing initiatives are executed consistently. Regular communication and teamwork are key, as success depends on seamless integration of sales goals with engaging customer experiences.

What is the difference between Retail Activation Specialist vs Merchandiser?

AspectRetail Activation SpecialistMerchandiser
Primary FocusExecuting in-store promotions and brand activationsArranging and displaying products on shelves
Work EnvironmentRetail stores, promotional eventsRetail stores, warehouses
Required SkillsSales, communication, promotional strategiesProduct placement, inventory management
Industry UsageConsumer goods, retail chainsConsumer goods, retail chains

While both roles operate within retail environments, a Retail Activation Specialist focuses on executing promotional campaigns and brand activations to boost sales, whereas a Merchandiser primarily arranges and displays products to optimize shelf presence. The roles often overlap but serve different strategic purposes in retail marketing and product presentation.

What does a retail activation specialist do?

A retail activation specialist plans and executes in-store marketing campaigns to promote products and increase sales. They coordinate with retail partners, set up displays, and ensure brand messaging is effectively communicated to consumers. The role often requires strong organizational skills and knowledge of retail environments and merchandising tools.
Infographic showing various Retail Activation Specialist job openings in the United States as of August 2026, with employment types broken down into 66% Full Time, 33% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $43,629 per year, or $21 per hour.

Beverage Activation Specialist

Fort Lauderdale, FL


Trulieve
Offices of Health Practitioners • 1 - 5K employees

5.3

Company rating: 5.3 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

30th of 33 rated cannabis dispensaries

Respectful managers


$20/hr

Full-time, Part-time

PTO

Re-posted 18 days ago


Job description

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  20216 

Remote Work Available: No 

Job Title: Beverage Activation Specialist

Business Unit: Transformation

Location: Florida (Must live in Miami/Fort Lauderdale area)

FLSA status: Hourly Non-exempt (Part Time)

Reports To: Beverage Sampling Manager

Pay Rate: $20.00 per hour

Role Summary

The Beverage Activation Specialist is a field-based role supporting Trulieve's growing beverage business. This position focuses on execution in-market, including beverage sampling, merchandising, shelf stocking, and events, while working closely with Sales Activators to support sales goals and brand visibility. The Beverage Activation Specialist position is an ideal role for someone who enjoys being in the field, working at events, and bringing brands to life at retail.

Responsibilities

Team leadership and development

  • Execute beverage samplings at off-premise retail locations
  • Support merchandising and shelf stocking to improve visibility and availability
  • Execute beverage sampling and brand activations at events, festivals, and promotional activations
  • Set up and break down sampling displays and POS materials
  • Engage consumers and represent the brand in a professional, approachable way
  • Complete post-event recaps and feedback
  • Travel regularly within your assigned region to support field needs

QUALIFICATIONS 

  • Field marketing, brand ambassador, retail, or merchandising experience preferred
  • Beverage, cannabis, or CPG experience is a plus, but not required
  • Comfortable and competent working independently in the field
  • Reliable, organized, and professional in retail environments
  • Must be at least 21 years of age and possess a valid driver's license.
  • Willingness to Travel as needed to support business and team goals.
  • Regular evenings and weekends are expected (event-heavy role)

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

While performing the duties of this job, the employee is:

  • Frequently required to move/traverse throughout entire facility, including tight spaces; standing and being on feet for extended periods.
  • Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices.
  • Frequently required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools): push/pull objects up to 40 lbs; lift/carry/position objects up to 40 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl).
  • Must have visual and auditory acuity with or without aids to perform all functions of the position.
  • Occasionally required to remain in a seated position.

Trulieve job description is not designed to contain all activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

WORK SCHEDULE

Up to 30 hours weekly with flexible hours (hours will vary based on market activity) and travel as needed. Must be available to work evenings, weekends, and holidays. Travel up to 90% of work schedule to support the needs of the business.

Equal Opportunity Employer  - Trulieve Supports a Drug Free Workplace

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.



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