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How much do reputation management jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for reputation management in Texas is $40.47, according to ZipRecruiter salary data. Most workers in this role earn between $18.80 and $59.81 per hour, depending on experience, location, and employer.

What is a reputation management job?

A Reputation Management job involves monitoring, influencing, and maintaining the public perception of a person, brand, or company. Professionals in this field handle online reviews, social media presence, public relations, and crisis communication to ensure a positive reputation. They use strategies such as content creation, SEO, and customer engagement to shape public opinion. The goal is to build trust, manage negative feedback, and enhance brand credibility.

What are the key skills and qualifications needed to thrive in reputation management?

To thrive in Reputation Management, you need strong communication, crisis management, digital marketing skills, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with social media monitoring tools, SEO platforms, and reputation management software is often required, as well as certifications like Google Analytics or HubSpot can be beneficial. Excellent problem-solving, emotional intelligence, and the ability to work under pressure are valuable soft skills in this role. These competencies are essential for effectively protecting and enhancing an organization’s public image in a fast-paced digital landscape.

What are the most common challenges faced by professionals in reputation management roles?

Professionals in Reputation Management often navigate challenges like rapidly addressing negative publicity, handling online reviews, and managing communications during crisis situations. The fast-paced nature of digital media means that issues can escalate quickly, requiring quick decision-making and coordinated efforts with PR, legal, and customer service teams. In addition, staying updated with changing online trends and managing multiple platforms simultaneously is part of the daily routine. Overcoming these challenges not only sharpens your strategic thinking skills but also provides solid experience for career growth into senior communications or brand management roles.

How do you become a reputation management professional?

To become a reputation management professional, individuals typically need a background in public relations, marketing, or communications, along with strong writing, research, and social media skills. Gaining experience through internships or entry-level roles and obtaining certifications in digital marketing or online reputation management can enhance prospects. Familiarity with tools like social media platforms and review monitoring software is also beneficial.

What does a reputation management do?

A reputation management professional monitors and influences the online perception of individuals or organizations by managing reviews, social media presence, and search engine results. They use tools like SEO and content strategies to improve or repair reputation, often working with communication skills and industry-specific certifications.

What are the most commonly searched types of Reputation Management jobs in Texas?

The most popular types of Reputation Management jobs in Texas are:

What are popular job titles related to Reputation Management jobs in Texas?

For Reputation Management jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Reputation Management jobs in Texas look for?

The top searched job categories for Reputation Management jobs in Texas are:

What cities in Texas are hiring for Reputation Management jobs?

Cities in Texas with the most Reputation Management job openings:

Reputation Management jobs near you
Infographic showing various Reputation Management job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $84,181 per year, or $40.5 per hour.

Search Engine Optimization Analyst

Fisher Investments

Dallas, TX • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Fisher Investments rating

8.5

Company rating: 8.5 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

The Opportunity:

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments’ SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors’ websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.


The Day-to-Day:

  • Manages a program to ensure the elements are completely and efficiently meeting the business requirements
  • Manages all phases of various projects from envisioning through deployment
  • Reports on project and program performance to LCCD and other management
  • Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department
  • Coaches, mentors, and motivates junior team members
  • Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

  • Perform keyword research and competitive analysis
  • Prepare dashboards and regular reporting for management
  • Coordinate off-page activities like influencer outreach
  • Monitor and evaluate search results and performance across the major search channels
  • Develops new reports for senior LCCD management
  • Maintains specific documentation related to the firm’s SEO activities including, but not limited to, policies & procedures, test results, and project plans
  • Communicates project updates and outcome to stakeholders outside the Reputation Team

Your Qualifications:

  • Bachelor’s degree or equivalent combination of education and experience required
  • At least 3 years of digital organic marketing, public relations, or equivalent experience preferred
  • Highly developed qualitative and/or quantitative skills required
  • Ability to analyze various situations and develop creative solutions
  • Excellent verbal and written communication skills
  • High level of attention to detail
  • Ability to adapt to changes in a fast paced, team environment
  • Ability to prioritize workload and manage time across various tasks
  • Proficient in Microsoft Office software
  • Proficient with web technologies such as HTML, CSS, JavaScript preferred
  • Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred
  • Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • A 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays 
  • Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
  • This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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