MARKETING SPECIALIST
Department: Sales and Marketing
Reports To: Sales Support Professional
Location: Remote (US)
Experience: 5+ Years of Relevant Marketing Experience
Travel: Up to 20% (conferences, client meetings, trade shows)
POSITION SUMMARY
Red Clay Consulting is seeking an experienced Marketing Specialist to support our incoming marketing agency relationship and a broad range of internal marketing operations. This role serves as the day-to-day operational hub for agency coordination, conference logistics, proposal support, brand administration, and content development. The ideal candidate brings at least 5 years of marketing operations experience, expert-level PowerPoint and graphic design skills, proven event coordination capabilities, hands-on familiarity with AI-assisted marketing tools, and the ability to contribute to thought leadership and demand-generation initiatives.
KEY RESPONSIBILITIES
Marketing Agency Coordination
Manage the monthly content calendar across all five retainer pillars: Video, Web, Social, Content, and Email
Conference & Event Coordination
Own full logistics for Red Clay conference activities at Oracle EDGE, OUUG, UTA, IUCX, and similar events
Research, evaluate, and book venues, catering, entertainment, and host receptions and bar events
Execute event-specific promotional strategies, including pre-event outreach, onsite engagement plans, and post-event lead follow-up in coordination with the business development team
Proposal & Presentation Support
Work with the Proposal Managers to administer the library of proposal content, capability statements, account profiles, project profiles, staff bios, and graphics for efficient reuse
Content Development & Thought Leadership
Manage an editorial content calendar aligned with market trends, regulatory developments, utility industry events, and business development priorities
Digital Marketing & Demand Generation
Administer multi-channel digital marketing campaigns including email nurture programs, LinkedIn campaigns, and paid search, to generate qualified leads and expand the pipeline
Administer the firm's website, including SEO strategy, landing page optimization, and analytics-driven content updates
CRM & Data Management
Maintain and update Red Clay's CRM platform, ensuring accurate and current account profiles, contact records, and opportunity data
Administer FOIA requests as required, including submissions, status tracking, and records documentation
Brand Administration & Marketing Operations
SUCCESS CHARACTERISTICS
Creative & communication — They can write a compelling headline, present a strategy to the C-suite, and align the design team around a concept — all in the same day. Storytelling and cross-functional fluency are non-negotiable.
Execution & adaptability — Marketing moves fast. Strong specialists manage complex, multi-channel campaigns without dropping details, and they don't panic when a channel stops performing — they pivot and test.
REQUIRED QUALIFICATIONS
A Bachelor’s Degree in Marketing, Communications, Business Administration, or a closely related discipline is required.
Strong written communication skills with the ability to produce professional marketing content, including white papers, case studies, and blog posts
Proficiency with Microsoft 365: Word, Excel, PowerPoint, Teams, SharePoint, and Outlook
PREFERRED QUALIFICATIONS
Experience with SEO, website management, or marketing automation platforms (HubSpot, WordPress, or similar)
EEO OPPORTUNITY and ADA STATEMENT
Our firm is an equal opportunity employer committed to creating an inclusive workplace where all individuals are treated with dignity, fairness, and respect. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other characteristic protected under applicable federal, state, or local law.
In accordance with the Americans with Disabilities Act (ADA) and applicable state laws, the firm provides reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of this position. If you require a reasonable accommodation during any part of the application, interviewing, or employment process, please contact Human Resources. Requests for accommodation will be evaluated on an individualized basis and will not affect your consideration for employment.
The physical and cognitive demands described in this job description are representative of those that must be met by an employee to successfully perform the essential functions of this role. This position is primarily performed in a remote office environment and requires the ability to:
The above statements describe the general nature and essential functions of this position and are not intended to represent an exhaustive list of all responsibilities, duties, and skills required. Job responsibilities may be modified at any time to meet the evolving needs of the business.
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