Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions ... editors and creators * Ensuring text overlays, pacing, and visual storytelling align with ...
Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions ... editors and creators * Ensuring text overlays, pacing, and visual storytelling align with ...
Content Writer
Dallas, TX · On-site +1
$85K - $100K/yr
Solution pages and website copy * Sales enablement materials (one-pagers, decks, email content ... Broadcast and media workflows (newsroom, post-production, sports, archive) * Content supply chains ...
Content Writer
Dallas, TX · On-site +1
$85K - $100K/yr
Solution pages and website copy * Sales enablement materials (one-pagers, decks, email content ... Broadcast and media workflows (newsroom, post-production, sports, archive) * Content supply chains ...
Social Media Specialist
Dallas, TX · Remote
US - Remote Reports to: Sr. Manager of Social Media Strategy About the role LTK is seeking a Social ... Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy * Ensure ...
Quick apply
Social Media Specialist
Dallas, TX · Remote
US - Remote Reports to: Sr. Manager of Social Media Strategy About the role LTK is seeking a Social ... Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy * Ensure ...
Write ad copy and video sales letter scripts for financial services audiences * Develop hooks, angles, and messaging variations for testing * Collaborate with video editors on creative production
Write ad copy and video sales letter scripts for financial services audiences * Develop hooks, angles, and messaging variations for testing * Collaborate with video editors on creative production
Senior Paid Media Strategist (Remote)
Austin, TX · On-site +1
Write ad copy and video sales letter scripts for financial services audiences * Develop hooks, angles, and messaging variations for testing * Collaborate with video editors on creative production
Senior Paid Media Strategist (Remote)
Austin, TX · On-site +1
Write ad copy and video sales letter scripts for financial services audiences * Develop hooks, angles, and messaging variations for testing * Collaborate with video editors on creative production
Email Marketing Specialist
Austin, TX · On-site +1
Write and edit email copy, subject lines, and calls-to-action that reflect our brand voice and ... Strong writing and editing skills, with the ability to adapt tone and voice for different audiences.
Email Marketing Specialist
Austin, TX · On-site +1
Write and edit email copy, subject lines, and calls-to-action that reflect our brand voice and ... Strong writing and editing skills, with the ability to adapt tone and voice for different audiences.
Reporter - Energy Markets & Industry Coverage
Houston, TX · On-site +1
$54K - $85K/yr
Collaborate with editors, audience teams, and fellow journalists to shape coverage and maximize ... Ability to produce accurate, engaging copy under deadline pressure. * Excellent news judgment and ...
Reporter - Energy Markets & Industry Coverage
Houston, TX · On-site +1
$54K - $85K/yr
Collaborate with editors, audience teams, and fellow journalists to shape coverage and maximize ... Ability to produce accurate, engaging copy under deadline pressure. * Excellent news judgment and ...
Write punchy, witty and compelling social copy, platform specific (including engagement/replies to ... Adobe suite skills (graphic design, editing video, creating gifs, memes, images, etc.) * Experience ...
Quick apply
Write punchy, witty and compelling social copy, platform specific (including engagement/replies to ... Adobe suite skills (graphic design, editing video, creating gifs, memes, images, etc.) * Experience ...
Owned & Earned Media Lead (Open To Remote)
Plano, TX · On-site +1
Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns ... Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer ...
Owned & Earned Media Lead (Open To Remote)
Plano, TX · On-site +1
Write and publish high-quality social copy, micro-stories, captions, and posts for campaigns ... Own the planning, writing, and editing of blog posts, website landing pages, interviews, customer ...
Digital Marketing Analyst
Dallas, TX · On-site +1
Leap Event Technology is a remote-friendly company. This position is open to any candidate in North ... Editing Email templates in email marketing platform * HTML coding * Creating, scheduling and ...
Digital Marketing Analyst
Dallas, TX · On-site +1
Leap Event Technology is a remote-friendly company. This position is open to any candidate in North ... Editing Email templates in email marketing platform * HTML coding * Creating, scheduling and ...
Social Media & Community Specialist
Houston, TX · Remote
$50K - $60K/hr
Remote based in Houston, TX Start Date: Summer 2026 Type: Full-Time Reports To: Marketing Manager ... Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy ...
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Social Media & Community Specialist
Houston, TX · Remote
$50K - $60K/hr
Remote based in Houston, TX Start Date: Summer 2026 Type: Full-Time Reports To: Marketing Manager ... Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy ...
Performance Marketing Manager
Houston, TX · On-site +1
B2B Media Buyer - Remote • US or Canada • Full-time • $120K-$150K OTE • 9am-6pm ET Read ... You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't ...
Performance Marketing Manager
Houston, TX · On-site +1
B2B Media Buyer - Remote • US or Canada • Full-time • $120K-$150K OTE • 9am-6pm ET Read ... You run the ads AND you build the angles, hooks, and copy that make them work. Those aren't ...
Lead Copywriter- HOKA Reports to: Sr. Manager, Copy- HOKA Location: Remote - West Coast Preferred ... Passion for sports-especially trail and road running-and understanding of the athletic footwear ...
Lead Copywriter- HOKA Reports to: Sr. Manager, Copy- HOKA Location: Remote - West Coast Preferred ... Passion for sports-especially trail and road running-and understanding of the athletic footwear ...
Marketing Specialist (CRM/Lifecycle) (US)
Austin, TX · On-site +1
In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting ... Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives ...
Quick apply
Marketing Specialist (CRM/Lifecycle) (US)
Austin, TX · On-site +1
In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting ... Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives ...
Remote - West Coast preferred Interested applicants must reside in one of the following approved ... Deep understanding of storytelling through visuals, motion, and copy * Passion for pushing craft ...
Remote - West Coast preferred Interested applicants must reside in one of the following approved ... Deep understanding of storytelling through visuals, motion, and copy * Passion for pushing craft ...
Remote Sports Copy Editor information
What is the difference between Remote Sports Copy Editor vs Remote Sports Writer?
| Aspect | Remote Sports Copy Editor | Remote Sports Writer |
|---|---|---|
| Credentials | Typically requires a degree in journalism, communications, or related field; editing experience | Usually needs a degree in journalism, sports management, or related; strong writing skills |
| Work Environment | Focuses on editing and proofreading sports content, often within media companies or publishing platforms | Creates original sports articles, features, and reports, often for online outlets or magazines |
| Industry Usage | Commonly employed by sports media outlets, online publishers, and news organizations | Hired by sports websites, magazines, and digital media companies for content creation |
While both roles require a passion for sports and strong communication skills, the Remote Sports Copy Editor primarily focuses on refining and editing existing content, ensuring accuracy and clarity. In contrast, the Remote Sports Writer is responsible for producing original sports content from scratch. Understanding these differences helps job seekers target the right position based on their skills and career goals.
Creative Strategist (Performance Marketing) Remote in Austin Texas
Austin, TX • On-site, Remote
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 10 days ago
Job description
Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin.
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.
In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).
Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.
This role sits at the intersection of creative thinking, data analysis, and growth marketing. You'll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
Who Will You Report Into?
Hi, I'm Jesper Mansson, Director of Creative Strategy, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.
You'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.
If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk
What You'll be Responsible For:
1. Data Analysis & Performance Auditing - You'll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what's working and why. This will include:
- Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
- Identifying winning creative patterns - for example whether a UGC "vlogger" style outperforms highly produced brand content
- Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., "stinky breath" vs. "expensive vet bills")
- Translating performance data into clear creative insights and opportunities
- The goal: turn data into creative direction.
2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:
- Concept development creating the "big idea" for campaigns and ad series
- Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
- Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2-3 seconds to maintain retention
- Developing creative angles aligned with DTC customer journeys and content funnels
You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.
3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:
- Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
- Ensuring text overlays, pacing, and visual storytelling align with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Your goal is to turn strategy into scalable content production.
4. Testing Strategy & Iteration - You will design and manage the creative testing roadmap for our paid channels. This will include:
- Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research to stay on top of emerging creative trends
- Ensuring PetLab's ads remain native to each platform's
The goal: continuously improve creative performance through structured experimentation.
What Your Day-to-Day Will Look Like:
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data-driven iteration
Requirements
We're looking for someone who combines creative instincts with analytical rigor.
You likely have:
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth, paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data to inform creative decisions
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
- Excellent communication skills - able to present insights and defend creative decisions with data
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Uber coffee/bagel and lunch
- Monthly Internet Stipend
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!