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What is the difference between Remote Salsify vs Remote Product Content Specialist?

AspectRemote SalsifyRemote Product Content Specialist
Required CredentialsExperience with Salsify platform, content management skillsProduct knowledge, content creation, and management skills
Work EnvironmentRemote, collaborative with marketing and product teamsRemote, focused on content development and data entry
Industry UsageUsed in e-commerce, retail, and brand managementCommon in retail, consumer goods, and e-commerce sectors
Search & Comparison IntentYesYes

Remote Salsify roles focus on managing product content within the Salsify platform, requiring platform-specific skills. Remote Product Content Specialists handle product data and content creation, often with broader content management skills. Both roles are remote and prevalent in e-commerce and retail industries, but Salsify specialists specifically work with the Salsify platform, while Product Content Specialists may work across various tools.

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Remote Salsify jobs near you

Senior Specialist, Product Marketing

Southwire Company LLC

Carrollton, GA • On-site, Remote

$72K - $89K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 20 days ago

Southwire rating

8.4

Company rating: 8.4 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

50th of 540 rated manufacturers

Job description

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We are proud to offer competitive compensation, employee benefits, tuition reimbursement and unlimited growth opportunities. Our more than seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible?  

Location: Remote

Job Summary

Location: Carrollton, GA or Atlanta Battery office

Hybrid 

The Senior Specialist, Product Marketing is responsible for owning the end-to-end strategy, planning, execution, and performance optimization that supports new product introductions, maintenance-of-line initiatives, and brand-building efforts.

This role acts as a strategic driver and cross-functional leader, ensuring alignment across Product Management, Segment Marketing, Channel Marketing, Sales, Creative, and Digital teams. The Senior Specialist leads multiple concurrent campaigns, oversees the development of all marketing assets, and uses data-driven insights to optimize outcomes and report performance to leadership.

The position requires strong strategic thinking, project management, stakeholder influence, and the ability to translate business priorities into effective marketing strategies that drive measurable results.

Key Responsibilities
  • Own the full lifecycle of product campaigns, including strategy development, planning, creative briefing, execution oversight, optimization, and results reporting. Ensure all campaigns align with segment, channel, and corporate goals and reinforce brand positioning. (40%)
  • Act as the primary marketing liaison for Product Management, ensuring alignment on campaign needs, messaging, audience insights, and timelines. (10%)
  • Provide strategic direction and oversee the development of all campaign assets (flyers, brochures, catalogs, video, photography, digital content, email, social, web pages) in partnership with Creative, Digital, and external agencies. (10%)
  • Lead coordination and deployment of marketing assets using platforms including Workfront, OpenText, Salsify, PWA, Southwire.com, Jira, Phase 3, and BlueVolt.(10%) 
  • Partner with Segment and Channel Marketing teams to integrate product campaigns into broader strategic plans and go to market activities. (10%)
  • Own and maintain strategic campaign, advertising, and social media calendars to ensure cohesive, well-timed execution across channels. (5%)
  • Develop KPIs, track performance, and provide actionable insights and recommendations to leadership. (5%)
  • Champion Southwire’s brand across all channels; identify opportunities to elevate brand presence and consistency. (5%)
  • Build and maintain expertise in market, customer, and industry trends through conferences, market research, webinars, and ongoing learning. (5%)
Required Education & Experience

Bachelor's degree

Specialized Degree:  Business Administration or Marketing

5-7 Years of Experience

Field(s) of Expertise: Business Administration or Marketing 

Preferred Education & Experience

Master's degree

Specialized Degree:  Business Administration or Marketing

8-11 Years of Experience

Field(s) of Expertise: Business Administration or Marketing 

Spans of Control

Does this role manage Southwire team members: No 

Travel

Domestic - less than 20% of time 

Physical Requirements

Moving - 5% of time

Standing - 5% of time

Sitting - 80% of time

Walking - 10% of time 

Working Conditions

Office

Equipment

Computer/Keyboard 

Competencies
Action Oriented
Balances Stakeholders
Collaborates
Customer Focus
Nimble Learning
Plans and Aligns
Skills
Brand Marketing
Competitive Analysis
Content Marketing
Creative Problem Solving
Email Marketing
Marketing Performance Measurement And Management
Product Marketing
Project Coordination
Team Oriented
Web Analytics

Benefits We Offer:

  • 401k with Matching
  • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) 
  • Paid Time Off & Paid Holidays 
  • Long & Short-Term Disability 
  • Supplemental Insurance Plans
  • Employee Assistance Program 
  • Employee Referral Program 
  • Tuition Reimbursement Programs 
  • Advancement & Professional Growth opportunities  
  • Parental Leave 
  • & More 

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

What Southwire employees say

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