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Regional Sales Manager, ITS East

About Seyond

Seyond is a global leader in high-fidelity LiDAR technology, delivering advanced perception solutions for Intelligent Transportation Systems (ITS), smart infrastructure, robotics, industrial automation, and next-generation mobility applications.

With deep expertise in precision sensing and edge intelligence, Seyond provides a robust portfolio of LiDAR sensors, perception software, and transportation analytics platforms, including the SIMPL™ ITS Management Platform, designed to improve roadway safety, traffic operations, and multimodal mobility.

Founded in Silicon Valley with a growing global footprint, Seyond combines world-class engineering with a customer-first mindset to help transportation agencies modernize infrastructure and deploy safer, smarter intersections and roadway systems.

This position is not eligible for employment-based immigration sponsorship.

Position Summary

The Regional Sales Manager, ITS East, will be responsible for driving strategic growth and market expansion across the Eastern United States.

This is not a transactional sales role.

The ideal candidate will serve as a regional market leader responsible for:

• developing long-term customer relationships,
• influencing transportation specifications,
• supporting distributor growth,
• driving engineering engagement,
• expanding strategic ITS partnerships, and
• positioning Seyond as a market leader in LiDAR-based intersection and roadway detection.

This role requires a strong understanding of public-sector transportation sales, ITS deployment cycles, specification development, and distributor/channel management.

The Regional Sales Manager will work closely with state DOTs, municipalities, counties, engineering consultants, system integrators, and distribution partners to accelerate the adoption of Seyond's SIMPL platform and LiDAR detection technologies.

Reporting Structure

• Reporting to: Vice President of Sales, ITS Americas
• Location: Remote – Eastern United States
• Travel: Approximately 30–40% throughout the territory

Territory

The Regional Sales Manager, ITS East, will be responsible for driving growth and strategic market development across the entire Eastern United States territory, including:

• Southeast
• Mid-Atlantic
• Northeast/New England regions

This is a remote, field-based position requiring residence within the territory and near a major airport to support efficient regional travel and customer engagement.

Preferred locations include, but are not limited to:

• Atlanta, GA
• Charlotte, NC
• Northern Virginia
• Philadelphia, PA
• Boston, MA
• Orlando/Tampa, FL

Key Responsibilities

Strategic Sales & Market Development

• Drive regional revenue growth and market penetration for Seyond ITS solutions.
• Develop and execute territory growth plans aligned with company revenue objectives.
• Build strategic relationships with:
• State DOTs
• Municipal transportation departments
• Toll authorities
• Transit agencies
• Engineering consultants
• ITS integrators
• Channel/distribution partners
• Identify, qualify, and develop new opportunities from early specification stages through project award and deployment.

Specification & Engineering Engagement

• Influence project specifications and approved product lists through direct engagement with engineering firms and public agencies.
• Conduct technical presentations, lunch-and-learns, demonstrations, and customer workshops.
• Support pilot programs, field evaluations, and proof-of-concept deployments.
• Work collaboratively with consultants and agencies to position Seyond technologies within future roadway modernization initiatives.

Distributor & Partner Development

• Support and enable Seyond's distributor-first go-to-market strategy.
• Conduct joint customer meetings and strategic account planning with regional distribution partners.
• Assist partners with pipeline development, sales strategy, competitive positioning, and technical education.
• Ensure alignment between Seyond, channel partners, and end users throughout the sales process.

Pipeline Management & Forecasting

• Maintain accurate pipeline forecasting and CRM discipline using HubSpot.
• Track project funding cycles, bid activity, infrastructure grants, and procurement timelines.
• Provide executive visibility into:
• regional sales activity,
• specification progress,
• pipeline health,
• competitive threats,
• and revenue forecasts.

Cross-Functional Collaboration

• Partner closely with:
• Business Development
• Product Management
• Engineering
• Field Application Engineering
• Customer Success
• Provide market feedback to help shape future product development and roadmap priorities.
• Support successful deployment and customer adoption following project award.

Industry Leadership

• Represent Seyond at:
• ITS America
• regional ITS organizations
• transportation conferences
• customer events
• industry working groups
• Establish Seyond as a trusted thought leader within the ITS ecosystem.

Qualifications

Required Experience

• 3+ years of experience in ITS, transportation technology, traffic systems, smart infrastructure, or related industries.
• Proven experience selling technology solutions into public-sector transportation markets.
• Strong understanding of:
• DOT procurement processes
• transportation funding cycles
• consultant-driven specifications
• competitive bid environments
• Experience managing complex sales cycles involving multiple stakeholders and long deployment timelines.

Technical & Industry Knowledge

Preferred experience with:

• LiDAR technologies
• Traffic detection systems
• Video analytics
• Edge computing
• Connected intersections
• Advanced traffic management systems
• Smart city infrastructure

Familiarity with:

• ITS architecture
• traffic operations
• intersection safety applications
• multimodal detection
• roadway infrastructure systems

Professional Skills

• Strong executive presence and relationship-building ability.
• Excellent communication and presentation skills.
• Highly organized with strong CRM and forecasting discipline.
• Self-motivated and capable of operating independently in a fast-paced, high-growth environment.
• Ability to balance strategic account development with day-to-day sales execution.

Education

Bachelor's degree with relevant experience in one or more of the following fields preferred:

• Business
• Engineering
• Transportation
• Urban Planning
• or related field preferred.

Travel Requirements

• Approximately 30–40% travel throughout the Eastern United States.
• Regular travel to customer sites, distributor locations, engineering firms, industry conferences, and transportation agencies is expected.
• Candidate must reside near a major airport within the territory.
• Occasional national travel for company meetings, trade shows, and strategic customer events.

Why Join Seyond?

Seyond is rapidly expanding its presence in the ITS market and helping define the next generation of intelligent roadway infrastructure.

This role offers the opportunity to:

• shape regional transportation modernization efforts,
• work with cutting-edge LiDAR technology,
• influence product direction,
• build strategic partnerships,
• and play a key role in scaling a high growth ITS business unit.

If you are passionate about transportation innovation, infrastructure modernization, and helping agencies deploy safer, smarter roadways, we want to hear from you.

Core Values

At Seyond, we value:

• Emerging - Embracing opportunities and challenges as we shape the future together.
• Dynamic - Leveraging innovation, creativity, and collaboration to drive meaningful impact.
• Genuine - Building authentic relationships through honesty, integrity, and teamwork.
• Excellence - Pursuing the highest standards in quality, precision, safety, and performance.

Benefits & Perks

Seyond offers a competitive compensation and benefits package, including:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off
• Paid parental leave
• Wellness reimbursement
• Career growth opportunities within a rapidly expanding global organization

What are the benefits and perks of working at Seyond?
You will be supported with a competitive and comprehensive benefits package. Below are some highlights:

• A variety of health insurance plans
• 401(k) retirement plan
• Paid time off
• Paid parental leave
• Wellness reimbursement

Seyond, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Employment at Seyond is contingent upon proof of your legal right to work in the United States under applicable law, verification of satisfactory references, and successful completion of a background check, and signing all your onboarding documents. Seyond participates in the E-Verify program to confirm the employment eligibility of all newly hired employees.

Seyond takes data privacy and identity theft very seriously. As such, we do not request personally identifiable information (PII) from applicants over the internet or electronically. Please kindly refrain from disclosing your PII electronically during the application process or to unauthorized websites that may purport to be Seyond or any of our affiliates.