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Account Executive (Automotive Digital Marketing): Springfield, MA - C-4 Analytics
C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for an Account Executive (Automotive Digital Marketing): Springfield, MA as we look to expand our team and support our growing roster of local and national clients.
If you are unable to complete this application due to a disability, contact this employer to ask for accommodation or an alternative application process.
Compensation:
We offer a competitive compensation commensurate with experience and qualifications. The salary range for this position is $70,000.00 - $90,000.00 per year. The starting annual on-target earnings for this position is up to $200,000. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise. Please note that the commission structure for this position is uncapped, and provides unlimited earning potential.
In addition to the base salary, we provide a comprehensive benefits package that includes health insurance, retirement plans, paid time off, and professional development opportunities.
Please note that the stated salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.
Working at C-4 Analytics
We provide our employees with a range of benefits, including career development programs, paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.
Who We're Looking For: Account Executive (Automotive Digital Marketing): Springfield, MA
The Account Executive (Automotive Digital Marketing) will be charged with managing the sales process from the initial call to helping to close business with new prospects. You'll be a part of a consultative sales process that requires engagement with decision makers at Automotive dealerships. Our Account Executive (Automotive Digital Marketing) often challenges our prospects with new ideas and ways in which our portfolio of analytics-driven digital marketing services will lead to growth and increased revenue. The ideal Account Executive (Automotive Digital Marketing) will recognize that our offering is a service-oriented solution. Understanding how our services benefit our clients is crucial.
Forget restrictive territories. As an Account Executive (Automotive Digital Marketing), you'll partner directly with our Sales Enablement team to build a highly targeted and strategic prospect list. This data-driven approach means your focus will be on the highest-potential accounts, with the volume adjusted to reflect market opportunity and population density. You'll work with Sales Operations throughout your certification to continuously refine and optimize this list for maximum success.
A day in the life of an Account Executive (Automotive Digital Marketing): Springfield, MA

• Drive outreach based on a curated list of dealer prospect targets, developed with Sales Operations to maximize impact
• Prospect via cold calls and emails
• Maintain high daily activity: calls, presentations, proposals, and follow-ups
• Research target accounts, identify key contacts, and develop account-specific strategies
• Deliver tailored virtual sales presentations
• Collaborate with internal teams in a dynamic, fast-paced environment
• Manage the full sales cycle from outreach to close
• Track all sales activity in HubSpot
• Focus on closing new business
• This is a remote position. You may have the opportunity to develop business outside of your immediate geographic area.

Requirements:
MUST HAVES

• 5+ years of demonstrated Sales success: demonstrated ability to prospect, lead discovery efforts and win business.
• Ability to demonstrate value: C-4 Analytics is not a product. Our emphasis is on individuals who recognize that our offering is a service-oriented solution. Understanding how our services benefit our clients is crucial.
• Experience working in the automotive industry-particularly within a dealership-is a strong plus. You don't need to have sold into automotive, but if you've sold within a dealership environment, understand how they operate, and can identify key decision-makers, you'll be set up for success in this role
• Must have experience prospecting through cold calls and emails in a high-volume sales environment, with a proven ability to maintain consistent daily outreach activity-including calls, presentations, proposals, and timely follow-ups.
• Must possess a valid driver's license in good standing and have access to a motor vehicle.
• Required to travel as needed.
• 3+ years of CRM experience - ability to keep a highly organized, and detailed sales pipeline
• Ability to communicate and collaborate as part of a team

NICE TO HAVES

• Bachelor's Degree or any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job.
• Google Analytics certification
• 3+ years experience selling Digital Marketing or related services or products
• 3+ years experience selling into Automotive Industry
• 3+ years of HubSpot CRM experience

More About C-4 Analytics
C-4 Analytics takes the guesswork out of advertising. We don't over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren't above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.