Remote Programmatic Director Jobs in Portland, OR

Media & Performance Marketing Manager
Gerber

Portland, OR

Hybrid (3 days onsite/2 days remote)

At Gerber, wedon'tjust make tools-we equip people to show up prepared, capable, and confident in the moments that matter. Founded in 1939, Gerber is an American brand dedicated to crafting problem-solving, life-saving knives, multi-tools, cutting tools, and equipment. Whether to save time, save the day, or save a life, Gerber products havedeliveredfor over 75 years. Gerber's storied past has paved the way for an innovative, product-driven future. Carried by soldiers, hunters, and tradesmen alike, our tools are intentionally developed to deliver task-specific or mission-essential performance. Whether used to Explore, Hunt, Survive, Work, or Defend, Gerber tackles the tasks of daily life head-on.

Now,we'relooking for a Media & Performance Marketing Manager to help bring that story to life-reaching new audiences, deepening brand loyalty, and driving measurable growth across digital channels.

About the Role

As part of our Global Media Tower team,you'lllead the strategy and execution of Gerber's paid media efforts across key markets. This is a highly visible, hands-on role whereyou'llshape how we invest in digital media-from Search and Paid Social to Programmatic, CTV, YouTube, and Retail Media.

You'llbalance big-picture strategy with in-the-weeds execution-owning campaigns end-to-end while partnering across teams to ensure every dollar worksharderand every message lands stronger.

WhatYou'llDo

Own the Strategy

• Define media strategy, goals, budgets, and KPIs across paid & affiliate channels

• Build and continuouslyoptimizefull-funnel media plans aligned to seasonal priorities, product launches, and key accounts

Execute & Optimize

• Hands-on management and execution of campaigns across platforms like Amazon, Google Ads, YouTube, Meta, programmatic networks (e.g., Trade Desk, Criteo), and retail media (e.g.Walmart, Orange Apron)

• Monitor, test,optimize, and refine campaigns to improve performance, reach, and ROAS

• Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions

Collaborate& Influence

• Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact

• Brief and guide creative teams to develop high-performing, audience-first content

• Lead a structured testing roadmap with rapid experimentation and learning cycles

Drive Continuous Improvement

• Leverage analytics tools (e.g., Google Analytics) and media platforms tooptimizeperformance

• Stay ahead of industry trends (privacy changes, cookie-less future, platform evolution)

• Help shape the future of media strategy within the broader Fiskars portfolio

What You Bring

• 7-10years of hands-on experience in performance marketing and digital media execution

• Deepexpertiseacross paid channels (Search, Paid Social, Programmatic, Retail Media, YouTube, Affiliates)

• Strong experience in media planning, budget allocation, and performance optimization

• Proven ability to drive traffic, conversions, and profitable growth

• Comfort working in data-translating insights into clear, actionable strategies

• Familiarity with SEO fundamentals and web analytics tools like Google Analytics

• Bachelor's orMaster's degree in Business, Marketing, Economics, Technology-or equivalent experience

• Fluent English (written & spoken)

Who You Are

• You'reboth strategic and scrappy-comfortable zooming out and diving deep

• You thrive in a test-and-learnenvironment and move quickly from insight to action

• You'recurious, creative, and always looking for better ways to connect with audiences

• You bringa strong senseof ownership and accountability

• You enjoy collaborating across teams and influencing without direct authority

• You'reenergized by solving complex challenges in a fast-moving digital landscape

What to Expect

• A collaborative, global environment with strong cross-functional partnerships

• Opportunities to shape media strategy for a heritage brand with a modern edge

• Up to 20% travelasneeded

• No direct reports-but meaningful leadership across teams and initiatives

Why Gerber Gear?

Because here, your workdoesn'tjust drive clicks-it builds connection, trust, and brand legacy.You'lljoin a team that values innovation, craftsmanship, and continuous growth-andyou'llhave the tools and autonomy to make a real impact.