Job Title: Director, Paid & Retail Media Location-Type: Remote EST hours Start Date Is: ASAP Duration: (contract, perm, etc) 3-6 Month Contract (can extend/convert) Compensation Range: $55-65/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Job Description: The Director, Paid & Retail Media will serve as the strategic lead for omnichannel media planning, retailer media partnerships, and digital activation across the U.S. and Canada, driving cohesive brand performance across owned and retail channels. Job Summary •Develop and lead the regional go-to-market strategy for all digital marketing activations across the U.S. and Canada. •Own and manage media budget allocation across Paid Social, Retail Media Networks, Programmatic, OTT/Connected TV, and OOH channels. •Lead retailer co-op media planning and investment strategies across key retail partners, building relationships with retailer media teams and agency partners. •Oversee the development of all digital creative briefs, ensuring strategic alignment with campaign objectives and platform-specific optimization. •Oversee Marketing Mix Modeling (MMM) reporting and performance analysis to evaluate media effectiveness and investment efficiency. •Translate data and insights into actionable recommendations that improve media planning, budget allocation, and campaign performance. •Serve as a key strategic partner to Brand Marketing, Commercial, Ecommerce, Creative, Analytics, and Retail teams. Minimum Requirements: •Background in brand side performance marketing (not agency) •Bachelor's degree in Marketing, Business, Communications, or a related field. •10 years of experience in digital marketing, media planning, retail media, or omnichannel marketing, preferably within beauty, luxury, consumer goods, or retail. •Proven experience managing significant media budgets across digital, retail media, OTT, and OOH channels. •Strong expertise in paid media strategy, media planning, attribution, and performance measurement. •Experience leveraging Marketing Mix Modeling (MMM) and advanced analytics to drive decision-making. •Demonstrated success leading cross-functional teams and agency partnerships. Preferred Qualifications: •Deep understanding of retailer media ecosystems, including key specialty beauty and department store partners. •Exceptional strategic thinking, communication, presentation, and stakeholder management skills. •Background in DTC digital activation and upper-funnel brand investment management. •Experience collaborating with global performance marketing teams on integrated media strategies.