Role Overview
The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You\'ll make sure customers don\'t just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform\'s strengths into clear customer outcomes.
Key ResponsibilitiesPost-Close Activation
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Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
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Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
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Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
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Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
Positioning & Messaging
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Own positioning, messaging, and narrative for Audiohook\'s platform and key product lines
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Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
Launches & Sales Enablement
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Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
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Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
Cross-Functional Collaboration
QualificationsRequired
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4+ years of B2B product marketing experience
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Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
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Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
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Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
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Comfortable working directly with customers — interviews, advisory boards, win/loss research
Preferred
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Experience in adtech, martech, or SaaS
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Experience building reference programs or customer advocacy motions
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Experience in a startup or high-growth company
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Comfort using AI tools to research, draft, and iterate on messaging
What We Offer
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Fully remote work environment
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Competitive salary and equity opportunities
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Performance bonuses
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Health, dental, and vision benefits
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Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
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Flexible PTO and remote-friendly culture
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Bi-annual Corporate Offsites
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Opportunity to help shape a function at a rapidly scaling tech company