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Remote Lifecycle Marketing Jobs in Rohnert Park, CA

ABB

Global Product Manager - Transformers

CA · Remote

If remote, candidates should be located near a major metro area. This role is contributing to the ... offer lifecycle, and deliver profitable market outcomes. * Shape global gotomarket strategies ...

All JobsLifecycle Marketing JobsRemote Lifecycle Marketing JobsRemote Lifecycle Marketing Jobs in Rohnert Park, CA

Remote Lifecycle Marketing information

See Rohnert Park, CA salary details

$34.9K

$104.9K

$194.4K

How much do remote lifecycle marketing jobs pay per year?

As of Sep 13, 2026, the average yearly pay for remote lifecycle marketing in Rohnert Park, CA is $104,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,200.00 and $155,100.00 per year, depending on experience, location, and employer.

What is a remote lifecycle marketing?

A Remote Lifecycle Marketing job involves managing and optimizing the customer journey from acquisition through retention, using digital marketing strategies. Professionals in this role work remotely to design targeted campaigns, automate communications, and analyze customer data to improve engagement at each stage of the lifecycle. The goal is to increase customer satisfaction, loyalty, and long-term value through personalized marketing efforts. Key responsibilities often include email marketing, segmentation, and performance analysis. This position requires expertise in marketing automation tools and an ability to collaborate with other teams remotely.

What skills and qualifications are needed for remote lifecycle marketing?

To thrive as a Remote Lifecycle Marketing professional, you need expertise in customer journey mapping, email marketing strategy, data analysis, and a background in marketing or communications. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and analytics tools is typically required. Strong project management, communication, and collaboration skills help you effectively coordinate campaigns and work cross-functionally in a remote environment. These abilities are crucial for creating targeted, data-driven marketing efforts that nurture leads and drive customer engagement across the entire lifecycle.

What are common challenges in remote lifecycle marketing, and how can they be addressed?

Remote lifecycle marketing professionals often face challenges related to cross-functional collaboration and maintaining clear communication with stakeholders across different time zones. To overcome these hurdles, it's helpful to establish regular check-ins, use collaborative project management tools, and document processes thoroughly. Being proactive in communication and leveraging digital platforms for brainstorming and feedback can also help ensure alignment and keep campaigns on track, even when working remotely.

What is the difference between Remote Lifecycle Marketing vs Remote Email Marketing Specialist?

AspectRemote Lifecycle MarketingRemote Email Marketing Specialist
Primary FocusManaging entire customer lifecycle, including acquisition, engagement, retention, and reactivationCreating and executing targeted email campaigns to engage customers
Required SkillsCustomer journey mapping, automation, analytics, CRM toolsEmail design, copywriting, segmentation, analytics
Work EnvironmentCross-channel marketing platforms, CRM systems, data analysis toolsEmail platforms, marketing automation tools
Industry UsageUsed across e-commerce, SaaS, and retail sectors for comprehensive customer engagementPrimarily in e-commerce and digital marketing agencies focusing on email campaigns

Remote Lifecycle Marketing involves managing the entire customer journey across multiple channels, requiring broader skills in automation and analytics. In contrast, Remote Email Marketing Specialist focuses specifically on designing and executing email campaigns. Both roles often work within similar industries and require familiarity with marketing tools, but their scope and responsibilities differ significantly.

What job categories do people searching Remote Lifecycle Marketing jobs in Rohnert Park, CA look for?

The top searched job categories for Remote Lifecycle Marketing jobs in Rohnert Park, CA are:

What cities near Rohnert Park, CA are hiring for Remote Lifecycle Marketing jobs?

Cities near Rohnert Park, CA with the most Remote Lifecycle Marketing job openings:

Remote Lifecycle Marketing jobs near you

Product Manager CPAP Masks and Interfaces (Remote)

Bodega Bay, CA • Remote

SleepRes, Inc.
See more jobs at SleepRes, Inc.external

$155K - $170K/yr

Full-time

Re-posted 15 days ago

Job description

Position Summary 

We are seeking an experienced and customer-focused Product Manager to lead the strategy, development, and lifecycle management of our CPAP and respiratory mask portfolio. This role will be responsible for identifying market opportunities, translating user needs into innovative product solutions, and driving cross-functional execution from concept through commercialization. 

The ideal candidate has experience in sleep therapy, respiratory care, medical devices, or patient interface products and possesses a strong understanding of user-centered design, regulatory requirements, and commercialization within healthcare markets. 

Key Responsibilities 

Product Strategy & Portfolio Management 

  • Develop and execute product roadmaps for CPAP masks, respiratory interfaces, and related accessories. 
  • Conduct market analysis to identify customer needs, competitive trends, and growth opportunities. 
  • Define product requirements and business cases for new product development initiatives. 
  • Manage the full product lifecycle, including product launches, enhancements, and end-of-life planning. 
  • Monitor portfolio performance and recommend actions to improve market share, profitability, and customer satisfaction. 

Voice of Customer & Market Insights 

  • Gather and synthesize feedback from patients, sleep clinicians, respiratory therapists, DME providers, and healthcare systems. 
  • Conduct customer interviews, usability studies, and field observations to identify unmet needs. 
  • Translate clinical and user insights into actionable product requirements. 
  • Partner with R&D , Marketing, Clinical Affairs, and Sales to understand market dynamics and reimbursement trends. 

Product Development 

  • Collaborate with Engineering, Industrial Design, Human Factors, Clinical, Regulatory, Quality, and Operations teams throughout development. 
  • Define product specifications, user requirements, and acceptance criteria. 
  • Support risk management, usability engineering, and validation activities. 
  • Participate in design reviews and ensure products meet customer and regulatory expectations. 

Commercialization & Launch 

  • Develop product positioning, value propositions, and go-to-market strategies. 
  • Support sales training and creation of customer-facing materials. 
  • Partner with Marketing to develop launch plans and commercialization strategies. 
  • Track launch performance and customer adoption metrics. 

Cross-Functional Leadership 

  • Serve as the primary product champion across the organization. 
  • Lead cross-functional teams to achieve project milestones, timelines, and business objectives. 
  • Facilitate alignment among stakeholders while balancing technical, commercial, and customer priorities. 

Qualifications 

Required 

  • Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or related field. 
  • 3+ years of product management experience in medical devices, healthcare products, or respiratory care. 
  • Experience managing products through the full development lifecycle. 
  • Strong analytical and strategic thinking skills. 
  • Excellent communication and stakeholder management abilities. 
  • Experience working with cross-functional teams in regulated environments. 

Preferred 

  • Experience with CPAP masks, sleep therapy devices, respiratory interfaces, or ventilator accessories. 
  • Knowledge of sleep apnea therapy, respiratory care workflows, and patient adherence challenges. 
  • Familiarity with FDA, ISO 13485, MDR, and medical device product development processes. 
  • Experience in human factors engineering and user-centered design. 
  • MBA or advanced degree in a related field. 

Key Competencies 

  • Product Strategy 
  • Voice of Customer 
  • Market Analysis 
  • Medical Device Development 
  • Clinical Understanding 
  • Human Factors & Usability 
  • Cross-Functional Leadership 
  • Commercialization 
  • Data-Driven Decision Making 
  • Regulatory Awareness 

Success Metrics 

  • Achievement of product revenue and profitability targets. 
  • Successful launch of new CPAP and respiratory mask products. 
  • Improved patient comfort, fit, and therapy adherence metrics. 
  • Market share growth within sleep and respiratory care segments. 
  • On-time and on-budget execution of development projects. 
  • Customer satisfaction and Net Promoter Score (NPS) improvements. 

Ideal Candidate Profile 

A successful candidate combines the strategic mindset of a product leader with a deep understanding of patient needs in sleep and respiratory therapy. They are passionate about improving therapy adherence, patient comfort, and clinical outcomes through innovative mask and interface solutions while navigating the complexities of the medical device industry.