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Job Description Associate Brand Manager, Equity - Pest Control

Racine, Wisconsin

Category: Marketing Job ID: 28506 Apply Save Job

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

ABOUT THE ROLE

The Associate Manager, International Portfolio Strategy and Brand Equity Insecticides for Baygon will lead the development & execution of integrated brand communications, visual brand language, claims strategy, portfolio strategy and brand purpose. The scope of this responsibility includes leading both internal partners, external agency relationships, and the internal Brand Operating System process management including ownership of the advertising agency financial and “statement of work” budgets The role will drive key decisions and recommendations around portfolio composition and equity communications strategy by leading and leveraging cross-functional teams to ensure all key business & brand metrics are met. Will lead portfolio decisions by strongly partnering with innovation team and country marketing commercialization teams to deliver long-term strategic plans for new product and portfolio expansion.

FOR INTERNAL EMPLOYEES: THERE ARE TWO M4 ROLES AND ONE M5 ROLE OPEN ON THIS TE

KEY RESPONSIBILITIES

• Shape holistic brand strategies and create winning plans for Strat 2030 by leaning into consumer insights and opportunities past and present research and analytical tools

• Partner with regional marketing teams to ensure best in class activations of Baygon plans, including communication and Visual Brand Language. The role includes writing and assessing creative briefs to agency partners, leading the evaluation of creative work, and providing clear and direct feedback to creative teams.

• Work closely with local and regional teams to understand local business and identify clear problems to solve to drive business growth and unlock the potential of our brands

• Partner with advertising agency to develop or quarter turn locally relevant communication and assets that strengthen brand voice and drives brand resiliency

• Ownership of total Raid/Baygon scope/production budgets (planning and in season adherence)

• Partner with agencies to develop brand assets including creative content for Integrated Marketing Communication plans

• Lead claims strategy for key regions by directing RD&E, legal, regulatory and other resources to evaluate competitive advantage & disadvantage while prioritizing regional needs in the development and execution of new strategies.

• Partner with base innovation team and RDE to build innovation that aligns with brand values and captures consumer needs in the short and mid term

• Lead sustainability efforts for Baygon in support of the total Pest sustainability lead

• Shared accountability for Brands’ P&L and shares globally

REQUIRED EXPERIENCE YOU’LL BRING

• Bachelor’s degree in marketing or related subject with 5+ years of related work experience or 3+ years with an advanced degree

PREFERRED EXPERIENCES AND SKILLS

• Global experience/exposure

• 3-5 years of marketing experience in developing consumer products

• Leadership of cross-functional teams

• Successful partnerships with agencies and ability to leverage IMC assets into execution

• MBA Preferred

• Passion for creativity and innovation

• Comfortable working in ambiguity, and able to turn that to advantage

• High sense of urgency

• Demonstrated team leadership and development

JOB REQUIREMENTS

• Position is Full-Time in Racine, Wisconsin

• Regular business hours, Monday-Friday

• Travel <10%

• This role is eligible for international relocation

• Remote work is available once per week for eligible employees

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.

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