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Corporate Director of Hotel Sales

Sand Hospitality | Multi-Property Hotel Sales Leadership

$90-$100K Base

Location: Remote position with candidate based in Minnesota

ABOUT SAND HOSPITALITY

Sand Hospitality, a division of Sand Companies, Inc., is a growing hotel management and development organization operating branded hotels across the United States. We are focused on strong financial performance, exceptional guest experiences, and developing talented leaders who drive results.

THE OPPORTUNITY

Sand Hospitality is seeking an experienced Corporate Director of Hotel Sales to lead sales strategy and performance across our U.S. hotel portfolio.

This is an excellent opportunity for a Regional Director of Sales, Area Director of Sales, Multi-Property Director of Sales, or accomplished hotel sales leader ready to take on broader responsibility.

Working closely with General Managers, property sales leaders, Revenue Management, and corporate leadership, you will establish sales direction, identify revenue opportunities, develop sales talent, and ensure each hotel has the strategy and accountability needed to compete effectively in its market.

This is a hands-on leadership role that combines portfolio strategy with regular time in our hotels and markets.

WHAT YOU WILL DO

• Lead sales strategy and execution across the Sand Hospitality hotel portfolio

• Coach and develop property sales leaders while establishing clear performance expectations and accountability

• Partner with General Managers and Revenue Management to drive occupancy, ADR, RevPAR, market share, and profitability

• Analyze STR data, account production, booking pace, competitive performance, and sales pipelines to identify opportunities

• Develop action plans for underperforming hotels, market segments, and need periods

• Drive growth across corporate, group, SMERF, sports, government, crew, project, extended-stay, and other key segments

• Conduct property visits, market assessments, sales strategy meetings, and performance reviews

• Establish effective standards for prospecting, CRM utilization, pipeline management, account development, and sales reporting

• Support significant RFPs, account negotiations, group opportunities, and regional or national business development

• Create cross-selling opportunities throughout the hotel portfolio

• Partner with hotel brand sales organizations and national account teams

• Participate in budgeting, forecasting, and annual hotel business planning

• Assist with recruiting, onboarding, and developing hotel sales professionals

• Represent Sand Hospitality at industry events, trade shows, and key client meetings

WHAT WE ARE LOOKING FOR

• Progressive hotel sales leadership experience with demonstrated revenue growth

• Regional, Area, Multi-Property, Corporate, or property-level Director of Sales experience strongly preferred

• Experience supporting multiple hotels, markets, or brands preferred

• Strong understanding of hotel sales strategy, revenue management, ADR, RevPAR, market share, and segmentation

• Experience with STR, hotel CRM systems, RFP platforms, and brand sales resources

• Proven ability to analyze performance and translate data into effective sales strategies

• Strong leadership, coaching, business development, negotiation, and relationship-building skills

• Ability to influence and lead teams across multiple locations

• Bachelor's degree preferred or equivalent hotel sales leadership experience

LOCATION & TRAVEL

Candidates should reside in Minnesota, Iowa, Wisconsin, Illinois, or Nebraska with convenient airport access. Strong preference will be given to candidates near Sand Companies' corporate office in St. Cloud, Minnesota.

Regular travel throughout the United States is required to support hotel teams, visit markets, meet with clients, and drive portfolio sales performance.

COMPENSATION & BENEFITS

Base Salary: $90-$100K

Sand Hospitality offers a competitive benefits package including:

• Medical insurance for just $50 per month for employee-only coverage, with highly discounted dependent coverage

• Dental and vision insurance

• Company-paid life insurance

• Short-term and long-term disability

• Optional voluntary life and AD&D

• FSA and HSA options

• Generous Paid Time Off (PTO)

• Competitive 401(k) plan with company participation

• Free financial advisor services

• Additional wellness and employee support programs

GROW WITH SAND HOSPITALITY

If you are an experienced hotel sales leader ready to expand your impact beyond a single property, this is an opportunity to help shape sales performance across a growing national hotel portfolio.

Join Sand Hospitality and help us build stronger sales teams, capture new business, and drive profitable growth.