Overview
We are seeking a highly skilled Digital Campaign Specialist to join our marketing team. This individual will take ownership of our digital marketing and campaigns for North America, with a focus on HubSpot, email marketing, and digital advertising. The ideal candidate is both strategic and hands-on, capable of designing, executing, and optimizing campaigns that drive engagement, lead generation, and pipeline growth across North America.
Primaryย Location:ย Across Canada
Workย Model:ย Hybrid (GTA); Remote (Outside of GTA)
Employment Type:ย Permanent Full-Timeย
Vacancy Status:ย Backfillย
Compensation Range:ย $60,000 - $80,000
RESPONSIBILITIES
- Campaign Development & Execution
- Strategize and develop targeted content tailored to each stage of the marketing funnel to guide prospects through the buyer's journey
- Manage digital campaign tools to create and launch digital ads (search, display, social, etc.) across North America
- Collaborate with internal teams to design compelling ad creatives, messaging, and landing pages
- Monitor campaign KPIs and adjust targeting, messaging, and budgets to maximize ROI
- HubSpot Support
- Design and manage workflows, automation, and campaign reporting
- Ensure data integrity, segmentation, and lead lifecycle management within HubSpot
- Training and support for the rest of the marketing team on HubSpot workflows, emails, and campaigns
- Email & Workflow Marketing
- Develop and execute targeted email campaigns, newsletters, and nurture sequences
- Create event workflows, including pre-event promotions, registration nurture, and post-event follow-up
- A/B test subject lines, content, and CTAs to optimize performance
- Analytics & Reporting
- Track, analyze, and report on campaign performance and impact on pipeline
- Provide insights and recommendations for continuous improvement
QUALIFICATIONS, SKILLS & EXPERIENCEย
- Native or fully fluent bilingual proficiency in French and English, with exceptional written and spoken French communication skills required
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3-5 years of experience in digital marketing with hands-on HubSpot expertise (workflows, email automation, reporting)
- Experience with Account Based Marketing (ABM/ABP) usage in HubSpot
- Proven experience creating and executing email campaigns, newsletters, and nurture workflows
- Experience managing digital ads campaigns (Google Ads, LinkedIn Campaign Manager, or equivalent)
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and project management skills
- Knowledge of B2B marketing best practices, particularly for North America markets, preferred
ABOUT ADASTRAย
Adastra is a global leader in AI and data-driven transformation, helping organizations lead with artificial intelligence-responsibly, strategically, and at scale. With over 25 years of experience, Adastra empowers enterprise clients to unlock business value through data innovation, operational excellence, and smart customer engagement.ย ย
Trusted by some of the world's most prominent brands, Adastra delivers end-to-end solutions grounded in thoughtful strategy, robust governance, and deep technicalย expertise. From defining vision to ensuring execution, Adastra guides organizations through every stage of their AI,ย dataย and cloud journey-building future-ready capabilities and delivering measurable, lasting impact.ย ย
Adastra serves clients across key industries including financial services, automotive, manufacturing, technology, media and telecom (TMT), healthcare, retail, and professional services. The company employs more than 2,000 professionals across North America, Europe, and Asia.ย ย
WHAT WE OFFERย
- Opportunity for advancement and career progressionย
- Competitive compensation packageย
- Comprehensive benefits planย
- Successful referral programย
- The opportunity to work with one of Canada's 50 Best Managed Companiesย
- Satisfaction of working for a reputable company
- A flexible, dynamic, and diverse workplaceย
EQUAL OPPORTUNITY EMPLOYERย
In our commitment to promote fair and equitable treatment of all employees and applicants, Adastra Corporation provides equal employment opportunities for all individuals regardless of age, sex, disability, race, ethnic origin, citizenship, creed, sexual orientation, maritalย status,ย or any other ground as described in the Ontario Human Rights Code.In addition, accommodation will be provided during the hiring process. Adastra Corporation's implementation and support of employment initiatives, encourage diversified labour force participation and equal access to opportunities based on merit and performance.ย ย
AI Usage - Our hiring process includes the use of AI-enabled tools to screen applications (e.g., keyword matching, qualification ranking). A human recruiter reviews all AI-generated shortlists to make informed hiring decisions.ย
There has been an increased instance of fraudulent job offers coming from people posing as Adastra HR employees. Please note that Adastra will never request fees as part of our recruiting process and any emails sent to you that are not from '@adastragrp.com' or '@talent.icims.com' are fraudulent. All employment offers are sent viaย DocuSignย and if you receive an employment offer from a suspicious email and not viaย DocuSign, it is fraudulent.ย
Contact careers@adastragrp.com to inquire about jobs at Adastra, to report a suspicious request for money or personal information from external websites or suspicious employment offers.ย
Employment Type: FULL_TIME