Remote Ecommerce Data Entry Jobs in Reading, PA (NOW HIRING)

A technically competent Marketing Specialist with real work experience of how to manage a commerce storefront and related marketing tools. The focus of the eCommerce Marketing Specialist is to plan, organize and lead the ongoing development of the ecommerce sales department at an already successful technology company

Collaborate with the Director of Sales, Marketing Manager, Purchasing Manager and CTO to expand the existing ecommerce website’s success. The goal of the eCommerce Specialist  is to take this existing site that is already complete with product inventory and improve the marketing through the website, Google Merchant and Google Adwords. In addition, we are looking for the skill set needed to expand our ecommerce to other online sales channels, which would include, but not be limited to Amazon Reseller, eBay, Facebook, Instagram, etc.

Reporting Hierarchy

Direct Supervisor: TBD

Tasks

- Research the existing marketplace, competitors and competitor’s pricing

- Device a pricing plan and listing strategy that leverages our unique product and service offerings, plus our ability to gain more competitive pricing on particular pricing

- Creating pricing plans, marketing and listing approaches to test and optimize over time

- Work with purchasing team to plan pricing based promotions that have to do with negotiated discount pricing with vendor relationships that would be more competitive than established online pricing strategies

- Collaborate with Marketing Manager to plan landing page and marketing assets needed to create an launch updated site pages, landing pages, and marketing assets

- Evaluate and improve the current eCommerce newsletter strategy

-Review and improve the Google Adwords listings with emphasis on creating an improved cost per acquisition

- Work with management to create competitive pricing based marketing efforts that prioritize growth and customer acquisition, while maintaining cashflow objectives

- Research industry insights and interview experts internally to improve how we position our service offering that is promoted on the ecommerce site.

- Interface with Marketing manager for creation of product only newsletters and product-only promotional emails

- Work with Marketing and BD Manager and Creative Director to create new marketing materials.

- Work with CTO and Marketing Manager to evaluating and create video assets to help promote the product details and make information available for customers

- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

 - Monitor industry statistics and follow trends in trade literature.

- Develop and implement procedures for identifying advertising needs.

- Analyze consumer and industry trends.

- Discuss business strategies, practices, or policies with managers.

- Measure effectiveness of business strategies or practices.

- Prepare reports for management.

- Analyze and track company’s marketing and sales kpi’s.

- All other duties assigned by management

- Interfacing with online commerce backend and configuration management

- Managing, tracking, reporting and improving online listings

- Documenting/Recording Information in google spreadsheets and regular KPI related reports

 - Processing Information

- Analyzing Data or Information

- Interfacing with team members and management to plan and execute project tasks

- Making Decisions and Solving Problems

- Thinking Creatively

- Writing Clearly

- Working independently on certain tasks

- Communicating with Supervisors, Peers, or Subordinates

- Updating and Using Relevant Knowledge

- Creating marketing expense budgets 

- Managing revenue goals to guide tactical decisions

Basic Skills

- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

- Understanding written sentences and paragraphs in work related documents.

- Communicating effectively in writing as appropriate for the needs of the audience.

- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

- Talking to others to convey information effectively.

- Persuading others to change their minds or behavior.

- Being aware of others' reactions and understanding why they react as they do.

- Adjusting actions in relation to others' actions.

- Actively looking for ways to help people.

- Teaching others how to do something.

- Managing one's own time and the time of others.

- Motivating, developing, and directing people as they work, identifying the best people for the job.

- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.

- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

The employee is occasionally required to stand; walk; reach with hands and arms; stoop, kneel, or crouch; the employee is frequently required to sit; use hands to finger, handle, or feel; the employee is regularly required to talk or hear; and the employee is frequently required to lift up to 10 pounds; and up to 25 pounds with assistance.

Online ecommerce marketing experience, such as store manager, Google Adwords manager, Google Merchant Center, etc. Ideally, 3-5 years experience with online marketing of an already successful ecommerce company

Google Adwords- Familiarity with adwords, campaign management, keyword and negative keywords management, geographic and other demographic filters, Cost Per Click

Google Analytics- How to read and analysis search statistics to drive page improvements and landing pages conversion actions

Google Merchant Center