Remote Conversion Rate Optimization Specialist Jobs in Michigan

Employment Type:Full timeShift:Description:

Marketing Specialist

Build a Career. Make a Difference. Love Where You Work.

Healthcare is changing. More care is being delivered at home than ever before. At Trinity Health At Home, we're at the forefront of that transformation - bringing compassionate home health and hospice services directly to patients and families across the country.

We're searching for a Marketing Specialist who is equal parts creator, project coordinator and digital enthusiast. This fully remote position offers the opportunity to support marketing initiatives while helping grow awareness of services that truly make a difference in people's lives.

This role is ideal for someone who doesn't mind rolling up their sleeves. While you'll have opportunities to contribute to digital marketing strategies, website enhancements and creative projects, you'll also spend a lot of time coordinating projects, managing marketing requests, updating website content, maintaining marketing assets, navigating approval processes and handling the administrative work that keeps marketing initiatives moving forward.

One day, you may be optimizing website content and reviewing campaign metrics. The next day, you may be updating brochures, coordinating revisions with multiple stakeholders, managing production timelines or organizing marketing materials to ensure teams across the country have what they need.

If you're highly organized, detail-oriented and energized by both the creative and operational sides of marketing, we'd love you to apply.

Why Join Us?

Start Here. Grow Here. Stay Here.

We don't just offer jobs; we build careers. Many of our colleagues stay with us longterm because they feel supported, valued and empowered to grow. If you're looking for stability, professional development and purposeful work, you've found it.

What you'll do

• Driving digital growth through website content, SEO, analytics, content marketing and digital campaigns

• Create and manage content that supports patients, families and referral partners

• Develop and update print and digital marketing materials

• Coordinate marketing projects from intake through completion, including reviews, revisions and approvals

• Manage website and blog content updates within content management systems

• Maintain marketing asset libraries, templates and brand resources

• Support campaign execution, reporting and performance measurement

• Partner with creative teams, business leaders and digital specialists across the organization

• Coordinate with vendors and production partners to support marketing deliverables

• Explore emerging technologies, including AI-powered tools, to enhance marketing effectiveness

• Ensure brand consistency across all marketing channels and materials

• Balance creative work with administrative and project management responsibilities that support a fast-moving marketing team

What You Can Expect

Competitive Pay + Low-Cost Benefits

• Strong compensation is paired with affordable medical, dental, vision, retirement options and more. And your benefits begin on your first day!

Real Career Growth Opportunities

• Nearly every leader here started in a field role-advance clinically or step into leadership.

Fast, Respectful Hiring Process

• Quick interviews and timely offers because your time deserves respect.

Benefit Highlights

• Medical, dental, and vision coverage starting Day One

• Short- and long-term disability

• 403(b) retirement plan with employer match

• Generous paid time off plus 7 paid holidays

• Tuition reimbursement up to $5,250/year

• Mileage Reimbursement

• Comprehensive onboarding and individualize orientation program

Minimum Qualification

• Bachelor's degree in marketing, Business, Advertising, Communication, or a related field

• At least one year of relevant marketing experience

• Interest in digital marketing, website management and content development

• Interest in using AI to improve marketing and communication efforts

• Demonstrated interest in both traditional and digital marketing, including website management, user experience, SEO, and campaign execution.

• Highly self-motivated, proactive and solution-oriented, with the ability to work independently and take initiative.

• Strong organizational and project management skills, with the ability to prioritize and manage multiple projects under tight deadlines.

• Comfortable working in a collaborative, cross-functional environment.

• Must possess a personal presence that is characterized by a sense of honesty, integrity and caring with the ability to inspire and motivate others to promote philosophy, Mission, vision, goals, and Core Values of Trinity Health.

Preferred:

• Experience in healthcare, home health, hospice or another regulated industry

• Experience with website content management systems

• Familiarity with SEO, Google Analytics, digital advertising platforms and campaign reporting

• Experience developing print and digital marketing materials

• Experience collaborating with creative teams and managing multiple projects

About Trinity Health At Home - Southeast Michigan

Trinity Health At Home - Southeast Michigan is a trusted member of Trinity Health At Home, a national home care, hospice and palliative care organization serving communities across 11 states.

As a faith-based, notforprofit agency, we are committed to caring for patients and families in the place they feel most comfortable-at home. Our services include skilled nursing, physical, occupational and speech therapy and medical social work.

We are:

MedicareCertified

Joint Commission Accredited

🏆 A Reputation.com 800 Award Winner 2025 & 2026

Learn more at TrinityHealthAtHome.org/Michigan.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.