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Segment Owner (VP / Director of Segment Growth) – Residential & Commercial Real Estate
USA Remote

• Reports to CEO

 
THE ROLE:

• We are hiring a Segment Owner to lead the full commercial performance of the company's Residential Real Estate and Commercial Real Estate segments, including the Property Management and Short-Term Rental subsegments. You will own the strategy, go-to-market execution, product feedback loop, partner ecosystem, and revenue growth for two of the company's largest and most competitive markets
• This is a senior, cross-functional leadership role reporting directly to the CEO. The position is centered on marketing and product marketing, where you'll shape positioning, messaging, segmentation, and go-to-market strategy while owning revenue performance. Depending on experience, the title may be VP of Segment Growth or Director of Segment Growth

 
ABOUT THE COMPANY:

• We are an established real estate technology (proptech) company that provides property data, analytics, and marketing solutions that help businesses generate high-quality local leads and drive growth. The company is profitable, AI-first, and focused on innovation, execution, and delivering measurable results for its customers

 
WHAT YOU'LL OWN:

• Positioning and messaging for Residential and Commercial Real Estate customer segments, creating differentiated value propositions that stand out in the market
• Segment strategy, including ideal customer profiles (ICP), personas, segmentation, and buyer behavior across Residential, Commercial, Property Management, and Short-Term Rental markets
• Revenue growth through new customer acquisition, expansion, and win-back initiatives
• Go-to-market strategy, product launches, channel selection, and event planning
• Competitive intelligence, translating market insights into winning positioning and strategy
• Product feedback, Voice of Customer initiatives, and roadmap collaboration with Product
• Strategic partnerships with brokerages, teams, associations, MLSs, commercial real estate firms, coaches, and technology partners
• Segment-specific programs and marketplace offerings that deliver measurable customer outcomes
• Sales enablement, internal training, and onboarding support
• Industry representation through thought leadership, events, and customer engagement
• Cross-functional collaboration with Product, Marketing, Customer Success, and Executive Leadership

 
ABOUT YOU:
This role requires a unique combination of deep real estate expertise, marketing strategy, and commercial ownership.
 
Deep Residential & Commercial Real Estate Expertise

• Strong understanding of how residential agents, commercial brokers, and related professionals generate business
• Established relationships across brokerages, associations, teams, coaches, commercial real estate organizations, and industry partners

Marketing Strategy & Product Marketing Experience

• Proven ability to develop positioning, messaging, segmentation, competitive strategy, and go-to-market plans that drive measurable business outcomes
• Experience creating marketing strategies that influence customer acquisition and revenue growth

Revenue Ownership

• Demonstrated success owning revenue targets and translating strategy into measurable business growth
• Comfortable being accountable for results, not just activity

 
You are also:

• AI-first in your approach to work and problem solving
• Entrepreneurial with a strong ownership mindset
• Collaborative, decisive, and execution-oriented

 
REQUIRED QUALIFICATIONS:

• Deep expertise in both residential and commercial real estate with an established professional network
• Demonstrated experience in marketing strategy or product marketing, including positioning, messaging, segmentation, and go-to-market execution
• Proven track record of owning and delivering revenue growth
• AI-first working style
• U.S.-based

 
PREFERRED QUALIFICATIONS:

• Experience spanning both residential and commercial real estate
• Familiarity with the Property Management and Short-Term Rental markets
• Existing industry thought leadership, audience, or professional presence
• Experience leading a business segment, product marketing, or general management function

 
COMPENSATION & BENEFITS:

• Base Salary: Up to $165,000, depending on experience and level
• On-Target Earnings: $225,000–$250,000 (base + performance-based incentive tied to segment revenue growth)
• Stock option eligibility
• Health, dental, and vision benefits
• Remote, U.S.-based position
• Reports directly to the CEO

 
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.
 
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