Remote App Store Optimization Jobs in Merrick, NY

Head of Growth, Consumer Mobile App

Company: WowSuite
Product: Confidential Beta Consumer Mobile App
Job Type: Full Time
Location: Remote, New York

About the Role

WowSuite is hiring a Head of Growth for a confidential beta consumer mobile app.

This role owns activation, retention, onboarding, lifecycle performance, app store conversion, and repeat usage.

The goal is simple: grow retained active users, not just installs.

This is a hands on growth role that requires strong product sense, clear execution, data discipline, and the ability to get the best work out of design, engineering, analytics, and marketing.

Responsibilities

• Own the growth path from app store visit to retained active user.
• Improve onboarding so new users understand the app quickly and complete the first important actions.
• Increase Day 7 and Day 30 retention.
• Improve the first user session so the app feels clear, useful, and easy to start.
• Increase adoption of key features, including check ins, reminders, trusted contacts, records, summaries, and appointment preparation.
• Own lifecycle growth across push notifications, email, SMS, in app prompts, reminders, missed activity prompts, and reactivation flows.
• Own app store conversion, including title, subtitle, screenshots, keywords, install page messaging, ratings, reviews, and conversion testing.
• Run weekly growth tests across onboarding, feature adoption, lifecycle flows, app store assets, user messaging, and retention.
• Find and remove friction from the user journey, including unclear screens, long onboarding, unnecessary setup, weak prompts, confusing dashboards, and low value notifications.
• Work closely with product, design, engineering, analytics, and marketing to turn user behavior into practical growth improvements.
• Harness team talent by giving clear briefs, setting priorities, removing blockers, and making sure the right people are focused on the highest impact work.
• Ensure development follows approved design, product logic, user flows, and growth requirements.
• Review builds before release and identify gaps between design, intended user experience, and actual implementation.
• Use data, user behavior, and testing results to decide what to improve, what to remove, and what to scale.

Primary Metrics

• Cost per retained active user
• Day 7 retention
• Day 30 retention
• Activation rate
• Onboarding completion rate
• Feature adoption rate
• Lifecycle engagement rate
• App store conversion rate
• Ratings and reviews

Required Experience

• Experience growing a consumer mobile app
  
• Strong understanding of activation, retention, onboarding, and lifecycle growth
  
• Experience improving Day 7 and Day 30 retention
  
• Experience with app store optimization
  
• Experience running growth experiments
  
• Strong product sense
  
• Strong analytics discipline
  
• Ability to create and test clear user messaging
  
• Ability to work closely with design and engineering
  
• Ability to review product builds and catch execution gaps
  
• Ability to lead through influence and get strong work from a small team
  
• Ability to move fast without creating confusion

Preferred Experience

• Health, wellness, caregiver, reminder, records, productivity, or personal organization app experience
  
• AI product experience
  
• Consumer subscription experience
  
• Experience with push, email, SMS, and in app lifecycle systems
  
• Experience working with beta products or early stage mobile apps

Who Will Do Well

You will do well if you can read funnels, understand user behavior, find friction, brief a team clearly, push practical improvements, and make sure the shipped product matches the intended design and growth strategy.

You should care about what users actually do after they install.

What Success Looks Like

• More users complete onboarding.
  
• More users complete the first key action.
  
• More users return on Day 7 and Day 30.
  
• More users use the app’s key features.
  
• Cost per retained active user goes down.
  
• App store conversion improves.
  
• Ratings and reviews improve.
  
• Product releases match the approved design and user flow.
  
• The team executes faster with clearer priorities.

How to Apply

Apply with your resume and a short note explaining one consumer app you helped grow and what you did to improve activation, retention, lifecycle performance, app store conversion, or repeat usage.