Remote AdWords jobs focus on utilizing the Google Ads program. Google used to call this program Google Adwords, and you can still find most positions under this name. Your duties and responsibilities as a Google Ads specialist include planning marketing campaigns using pay-per-click (PPC) advertising, search engine marketing (SEM), and cost-per-thousand (CPM) marketing with products from Google Ads. An AdWords marketing associate may perform keyword analysis to help focus their advertising strategy. You may also assess the performance, traffic, and conversion rates of current Google Ads campaigns.