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How much do rei retail jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for rei retail in the United States is $15.77, according to ZipRecruiter salary data. Most workers in this role earn between $14.66 and $16.83 per hour, depending on experience, location, and employer.

What are REI retail jobs?

REI retail jobs are positions at Recreational Equipment, Inc. (REI) stores, where employees assist customers with outdoor gear, apparel, and advice. These roles include sales specialists, cashiers, stockroom staff, and store management. Employees are expected to provide excellent customer service, share their knowledge about outdoor activities, and help maintain store operations. Working at REI often involves a passion for the outdoors and a commitment to the company's values of sustainability and community. Many staff members also get access to employee discounts and outdoor-related benefits.

What are some common challenges faced by retail associates at REI, and how can they be addressed?

Retail associates at REI often encounter challenges such as managing high customer traffic during peak seasons, staying updated on a wide range of outdoor products, and balancing customer service with operational tasks like restocking. To address these, it's important to develop strong multitasking and communication skills, actively participate in training sessions, and collaborate closely with teammates. Embracing REI's cooperative culture and seeking support from experienced colleagues can also help new associates adapt and excel in the role.

What are the key skills and qualifications needed to thrive as an REI Retail Sales Associate, and why are they important?

To thrive as an REI Retail Sales Associate, you need strong customer service skills, product knowledge (especially in outdoor gear), and typically a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management tools, and REI’s membership programs is valuable. Excellent communication, teamwork, and a passion for the outdoors help you connect with customers and create a positive shopping experience. These skills ensure effective service, foster customer loyalty, and support REI’s mission-driven retail environment.

What is the difference between Rei Retail vs Retail Associate?

AspectRei RetailRetail Associate
Required CredentialsHigh school diploma; retail experience; sometimes certifications in customer serviceHigh school diploma; entry-level; customer service skills
Work EnvironmentRetail stores, outdoor locations, sometimes specialized gearRetail stores, shopping malls, supermarkets
Employer & Industry UsageRei Retail is specific to REI stores, outdoor gear retailCommon across various retail sectors

Rei Retail roles focus on outdoor gear retail within REI stores, requiring specific knowledge of outdoor products and customer service. Retail Associates work across many retail environments with similar customer service skills but without the specialized outdoor product knowledge. The main difference lies in the industry focus and product expertise required.

What cities are hiring for Rei Retail jobs? Cities with the most Rei Retail job openings:
What states have the most Rei Retail jobs? States with the most job openings for Rei Retail jobs include:
What job categories do people searching Rei Retail jobs look for? The top searched job categories for Rei Retail jobs are:
Rei Retail jobs near you
Infographic showing various Rei Retail job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $32,808 per year, or $15.8 per hour.
Store Sales Specialist

Store Sales Specialist

REI (Recreational Equipment Inc.)

Gretna, NE • On-site

$16.65 - $18.87/hr

Full-time

Medical, Retirement

Posted 3 days ago

REI rating

7.7

Company rating: 7.7 out of 10

Based on 170 frontline employees who took The Breakroom Quiz

53rd of 713 rated retailers

Job description

Overview
Come shape the future of the outdoors.
REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.
Our team seeks a Store Sales Specialist to help us create better outdoor experiences by sharing knowledge, giving recommendations, and engaging with customers every day. With your help, we will deliver our 100% customer satisfaction guarantee by facilitating transactions, selling memberships, and offering REI products and services. In addition to helping keep the store looking good, you also help keep the merchandise organized on the floor. Thanks to your knowledge of REI products and services, you'll stay ahead of the trends and share that knowledge with our customers. Ready to discover better with us?
Responsibilities and Qualifications
How you will be successful:
  • Assist customers with questions about products, memberships, and including special tickets sales.
  • Maintain visual standards with store management, merchandising, and sales leads.
  • Engage in REI Sales & Service Training and promote REI goods and services.
  • Support store pick-up, including receiving and processing products.
  • Follow REI loss prevention and safety procedures.
  • Ability to work a flexible schedule based on business needs.
  • Additional duties as assigned.

Bring your passionate, authentic self.
We lead with our values, and we are creating a culture that inspires and enables everyone to bring their whole self and their highest ambitions to work every day, so that we can achieve more outside together. Join us in seeking, creating and building new ways to work.
Your qualities:
  • Store retail experience (preferred).
  • Enjoys communicating and building relationships, both inside and outside the organization.
  • Open to feedback and other viewpoints in the spirit of supporting the business.
  • Uses business understanding, innovative thinking, and sound judgment to solve problems.
  • Makes solid recommendations by combining information from various sources.
  • Produces quality work by setting effective goals and establishing priorities.
  • Organizes and uses resources to meet deadlines, keeps others in the loop about plans and progress.
  • Engages and influences others to accomplish worthwhile organizational goals.

Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$16.65 - $18.87 per hour

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938

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