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Radio Marketing Manager Jobs in Rochester, NY (NOW HIRING)

Texas Roadhouse

Local Store Marketer

Henrietta, NY · On-site

$16 - $20/hr

... management team with the creation, development, and implementation of local store marketing ... Building relationships during food and bread runs with businesses, hotels, radio stations, etc.

Texas Roadhouse

Local Store Marketer

Rochester, NY

$16 - $20/hr

... management team with the creation, development, and implementation of local store marketing ... Building relationships during food and bread runs with businesses, hotels, radio stations, etc.

L3HHCM20

Lead, Product Management

Rochester, NY · On-site

$230K - $240K/yr

... Manager to lead the productization and portfolio management of our Split Radio, Enterprise ... Partner with Marketing to develop messaging, collateral, thought leadership content, and customer ...

New

L3Harris Technologies

Lead, Product Management

Rochester, NY · On-site

$229K - $240K/yr

... Manager to lead the productization and portfolio management of our Split Radio, Enterprise ... Partner with Marketing to develop messaging, collateral, thought leadership content, and customer ...

New

iHeartMedia

Outside Account Executive

Rochester, NY

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... You will collaborate with internal partners to drive revenue, create effective marketing campaigns ...

Audacy, Inc.

Account Executive

Rochester, NY · Hybrid

$40K - $55K/yr

Sales Manager Employment Type: Full-Time Work Arrangement: On-site/Hybrid Attention experienced and ... Local Platforms: • Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95 ...

Audacy, Inc.

Account Executive

Rochester, NY · On-site

$40K - $55K/yr

Sales Manager Employment Type: Full-Time Work Arrangement: On-site/Hybrid Attention experienced and ... Local Platforms: • Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95 ...

Audacy, Inc.

Account Executive

Rochester, NY · Hybrid

$40K - $55K/yr

Sales Manager Employment Type: Full-Time Work Arrangement: On-site/Hybrid Attention experienced and ... Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95.7 The Fan Event and ...

Audacy

Account Executive

Rochester, NY · On-site

$40K - $55K/yr

Opportunity to bring innovative marketing ideas to life that make a difference for your clients and ... Radio station advertising on 92.5 WBEE, 98.9 The Buzz, 96.5 WCMF, 98PXY and 95.7 The Fan * Event ...

All JobsRadio Marketing JobsRadio Marketing Manager JobsRadio Marketing Manager Jobs in Rochester, NY

Radio Marketing Manager information

See Rochester, NY salary details

$32.6K

$82.4K

$143.6K

How much do radio marketing manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for radio marketing manager in Rochester, NY is $82,375.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a Radio Marketing Manager do?

A Radio Marketing Manager is responsible for developing and implementing marketing strategies to promote a radio station's brand, programs, and advertising opportunities. They collaborate with sales teams to attract advertisers, create promotional campaigns, and analyze market trends to increase audience engagement and revenue. Additionally, they coordinate events, manage budgets, and maintain relationships with clients and partners to ensure successful marketing outcomes.

What are the key skills and qualifications needed to thrive as a Radio Marketing Manager?

A Radio Marketing Manager needs expertise in marketing strategy, audience analysis, and campaign planning, usually supported by a degree in marketing, communications, or a related field. Familiarity with radio automation software, analytics tools, and CRM systems is typically required, along with knowledge of relevant advertising regulations. Outstanding communication, creativity, and relationship-building skills help drive successful collaborations with clients and on-air talent. These skills ensure effective promotion, maximize audience reach, and generate revenue in a competitive media environment.

What are some common challenges Radio Marketing Managers face when developing effective campaigns?

Radio Marketing Managers often encounter challenges such as balancing creative messaging with advertiser goals, targeting the right audience segments, and measuring campaign effectiveness. They must stay updated on listener analytics and adapt campaigns to shifts in audience preferences or media consumption habits. Additionally, collaboration with sales, programming, and digital teams is essential to integrate radio with other marketing channels and maximize overall campaign impact.

What is the difference between Radio Marketing Manager vs Radio Sales Coordinator?

AspectRadio Marketing ManagerRadio Sales Coordinator
Primary RoleDevelops and implements marketing strategies for radio campaignsSupports sales team by coordinating sales efforts and client communications
Required SkillsMarketing expertise, campaign planning, brandingSales support, client relations, administrative skills
Work EnvironmentMarketing departments, advertising agenciesRadio stations, sales offices
Common CertificationsMarketing certifications, advertising coursesSales training, communication skills

The Radio Marketing Manager focuses on creating and executing marketing strategies to promote radio campaigns, while the Radio Sales Coordinator supports the sales team by managing client communications and coordinating sales efforts. Both roles require strong communication skills, but the Marketing Manager emphasizes strategic planning, whereas the Sales Coordinator concentrates on sales support and administrative tasks.

What cities near Rochester, NY are hiring for Radio Marketing Manager jobs?

Cities near Rochester, NY with the most Radio Marketing Manager job openings:

Radio Marketing Manager jobs near you
Infographic showing various Radio Marketing Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $82,375 per year, or $39.6 per hour.

Director of Marketing & Communications

Rochester, NY • On-site

Girl Scouts of Western New York Inc
Non-Profits • 51 - 200 employees
Learn more about Girl Scouts of Western New York Incexternal

$62K - $65K/yr

Full-time

Posted 3 days ago

New

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).

Apply