A radio broadcaster’s primary job duties are to create and present a radio program. They often interview guests, take calls from listeners, promote products or local events, and manage station contests. While interviewing guests on air, you must ask thoughtful questions to prompt interesting responses, moderate guests, and provide additional commentary. Most radio broadcasters specialize in a particular subject area, such as current news, music, or sports. In addition to broadcasting, sometimes you will attend live events to make public promotional appearances.