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Qualitative Jobs (NOW HIRING)

Meta

UX Researcher, Qualitative

New York, NY

$164K/yr

We use a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value a wide-range of ...

The Sound

Market Researcher- Qualitative

Chicago, IL · Hybrid

(This role is to keep candidates on our pipeline) Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people ...

The Sound

Market Researcher- Qualitative

Chicago, IL · On-site

(This role is to keep candidates on our pipeline) Background The Sound is a Global Exploration, Strategy and Innovation consulting agency dedicated to engaging brands with people. Understanding people ...

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All JobsQualitative Jobs

Qualitative information

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$75K

$120.1K

$157K

How much do qualitative jobs pay per year?

As of Aug 10, 2026, the average yearly pay for qualitative in the United States is $120,088.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,500.00 and $116,500.00 per year, depending on experience, location, and employer.

Is qualitative research in high demand?

Qualitative research is in steady demand across industries such as marketing, healthcare, and social sciences, as organizations seek in-depth insights into consumer behavior and social phenomena. Skills in interview techniques, data analysis, and familiarity with tools like NVivo or Atlas.ti enhance employability in this field.

What careers use qualitative research?

Qualitative research is used in careers such as market research analyst, user experience researcher, social scientist, and anthropologist. These roles involve collecting and analyzing non-numerical data like interviews, focus groups, and observations to understand behaviors, motivations, and cultural trends. Skills in data analysis, communication, and familiarity with research tools are essential in these fields.

What is the difference between Qualitative vs Quantitative?

AspectQualitativeQuantitative
Required credentialsTypically requires degrees in social sciences, psychology, or related fieldsOften requires degrees in statistics, mathematics, or data analysis
Work environmentResearch settings, interviews, focus groups, fieldworkData analysis, surveys, statistical modeling
Employer and industry usageMarket research firms, academic institutions, social research organizationsBusiness analytics, finance, scientific research
Common search and comparison intentUnderstanding in-depth insights, exploring perceptionsMeasuring quantities, analyzing numerical data

Qualitative and Quantitative roles differ mainly in their approach to data collection and analysis. Qualitative focuses on understanding perceptions and experiences through non-numerical data, while Quantitative emphasizes measuring and analyzing numerical data for statistical insights. Both are essential in research but serve different purposes depending on the project goals.

More about Qualitative jobs
What cities are hiring for Qualitative jobs? Cities with the most Qualitative job openings:
What are the most commonly searched types of Qualitative jobs? The most popular types of Qualitative jobs are:
What states have the most Qualitative jobs? States with the most job openings for Qualitative jobs include:
Qualitative jobs near you
Infographic showing various Qualitative job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $120,088 per year, or $57.7 per hour.

UX Researcher, Qualitative

Meta

New York, NY

$164K/yr

Full-time

Re-posted 9 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 242 rated software companies

Job description

Our UX Research team is designing for the broad spectrum of human needs, which requires us to understand the behaviors of the people behind them. Our researchers tackle some of the most complex challenges to gain insights into how people interact with each other and the world around them, and work collaboratively to contribute new ideas to products that impact the experiences of billions of people on a global scale. This job description represents different full-time roles across Meta.We use a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value a wide-range of perspectives and stem from many different backgrounds.We’re looking for communicators who are knowledgeable about research devoted to understanding people, and curious about the relationship between technology and society.
UX Researcher, Qualitative Responsibilities:
  • Work closely with product and business teams to identify research topics
  • Act as a thought leader in the domain of research, while advocating for the people who could use our products
  • Design and execute end-to-end custom primary research using a wide variety of methods
  • Design studies that address both user behavior and attitudes
  • Work independently and autonomously
  • Effectively manage and prioritize research plans through ambiguous and fast-changing environments, align and efficiently execute critical insights and work with a large group of stakeholders
  • Communicate results and illustrate suggestions in compelling and unique ways
  • Work cross-functionally with design, product management, content strategy, engineering and marketing
  • Generate insights that both fuel ideation and evaluate designs

Minimum Qualifications:
  • Bachelor’s degree with 10+ years of relevant experience in user experience, applied research and/or product research and development or a Master’s degree and 8+ years relevant experience, or PhD and 5+ years relevant experience
  • Experience conducting In-Depth Interviews or Focus Groups and Concept Testing or Usability Testing
  • Interest in and experience executing hands-on, primary research
  • Experience translating research findings into strategic narratives

Preferred Qualifications:
  • Degrees in a human behavior related field, such as Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science, or Economics
  • Experience with consumer products, consumer insights, or product development
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$164,000/year to $227,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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