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Qualitative Jobs in California (NOW HIRING)

About the Role We're looking for a Qualitative UX Researcher (6 month contract) to own the voice of the user across Suno's current user, subscriber, and power user experience. This role is focused on ...

Qualitative Project Coordinator

Fresno, CA · On-site

$22.25 - $29.75/hr

Set and manage client expectations regarding our Qualitative research platforms * Launch client projects in the Forsta scheduling system and distribute specs to relevant internal and external parties

We use a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value a wide-range of ...

Senior Product Manager

Los Angeles, CA · On-site

$128 - $175/hr

As the Product Owner for FOX's qualitative intelligence products, you will own the strategy, architecture, governance, and roadmap for enterprise qualitative data assets, enabling qualitative ...

Senior Product Manager

Los Angeles, CA · On-site

$136K - $179K/yr

As the Product Owner for FOX's qualitative intelligence products, you will own the strategy, architecture, governance, and roadmap for enterprise qualitative data assets, enabling qualitative ...

Senior Product Manager

Los Angeles, CA · On-site

$136K - $179K/yr

As the Product Owner for FOX's qualitative intelligence products, you will own the strategy, architecture, governance, and roadmap for enterprise qualitative data assets, enabling qualitative ...

Has run real qualitative studies * Loves working directly with customers * Wants to influence how research tools are built-not just used What You'll Do Customer Success & Research Partnership * Act ...

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Qualitative information

Is qualitative research in high demand?

Qualitative research is in steady demand across industries such as marketing, healthcare, and social sciences, as organizations seek in-depth insights into consumer behavior and social phenomena. Skills in interview techniques, data analysis, and familiarity with tools like NVivo or Atlas.ti enhance employability in this field.

What careers use qualitative research?

Qualitative research is used in careers such as market research analyst, user experience researcher, social scientist, and anthropologist. These roles involve collecting and analyzing non-numerical data like interviews, focus groups, and observations to understand behaviors, motivations, and cultural trends. Skills in data analysis, communication, and familiarity with research tools are essential in these fields.

What is the difference between Qualitative vs Quantitative?

AspectQualitativeQuantitative
Required credentialsTypically requires degrees in social sciences, psychology, or related fieldsOften requires degrees in statistics, mathematics, or data analysis
Work environmentResearch settings, interviews, focus groups, fieldworkData analysis, surveys, statistical modeling
Employer and industry usageMarket research firms, academic institutions, social research organizationsBusiness analytics, finance, scientific research
Common search and comparison intentUnderstanding in-depth insights, exploring perceptionsMeasuring quantities, analyzing numerical data

Qualitative and Quantitative roles differ mainly in their approach to data collection and analysis. Qualitative focuses on understanding perceptions and experiences through non-numerical data, while Quantitative emphasizes measuring and analyzing numerical data for statistical insights. Both are essential in research but serve different purposes depending on the project goals.

What cities in California are hiring for Qualitative jobs? Cities in California with the most Qualitative job openings:
Infographic showing various Qualitative job openings in California as of August 2026, with employment types broken down into 76% Full Time, 20% Part Time, 2% Temporary, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution.

Qualitative Specialist - Consumer Insights

Elixirr Consulting

Los Angeles, CA

Full-time

Medical, Dental, Vision, Retirement

Re-posted 15 days ago


Job description

About Hypothesis

One of the businesses within the Elixirr Group is Hypothesis, a leading insights, strategy, and innovation consultancy.

At Hypothesis, we blend insights, design, and strategy to help important brands do amazing things. We work with the world's most dynamic, admired, and disruptive companies to answer their high-stakes questions and help build the future.

We are a nimble, forward-leaning, independent agency whose culture empowers amazing people to do their best work. We're a collection of researchers, strategists, designers, and marketers who are also musicians, travelers, astrophysicists, rock climbers, and gamers, with two big things in common we love a good challenge, and we believe our ideas get better when we work together. At Hypothesis, we blend insights, design, and strategy to help important brands do amazing things.

We work with the world's most dynamic, admired, and disruptive companies to answer their high stakes questions and help build the future. We are a nimble, forward-leaning, independent agency whose culture empowers amazing people to do their best work. We're a collection of researchers, strategists, designers, and marketers who are also musicians, travelers, astrophysicists, rock climbers, and gamers, with two big things in common: we love a good challenge, and we believe our ideas get better when we work together.

As a Qualitative Specialist, you bring a high level of qualitative expertise and craft to the Hypothesis team. 

You are a senior team member who works collaboratively with the project team, has excellent moderating techniques, and plays a consultative role with clients. This person confidently leads a variety of types of qualitative methods while constantly "moderating to objectives".

What You'll Do:

Client Impact

  • Act as a trusted partner to clients, and maintain strong client satisfaction
  • Serve as the senior contributor to qualitative projects from kickoff to final report delivery
  • Moderate a range of qualitative methods, focus groups, IDIs, ethnographies, and co-creations, both in-person and online
  • Create key qualitative deliverables, such as the discussion guide, report, and executive summary that fully deliver upon research objectives
  • Synthesize qualitative data into insights that align with the research objectives
  • Collaboratively partner with the team on qualitative story of the deliverable including slide conceptualization
  • Lead client presentations, debriefs, and calls Team Impact
  • Act as a mentor for other qualitative team members and the wider Hypothesis team
  • Serve as a strong collaborator and thought partner when working cross functionally

Business Impact 

  • Contribute to company culture and champion the Hypothesis Way
  • Contribute to business growth and success by delivering high quality insights
  • Continuously innovate and elevate the company's qualitative approaches, methods, techniques, and use of platforms

What You Have: 

  • 5+ years expertise leading, moderating, and executing all qualitative methods: interviews, ethnography, focus groups, online boards, workshops
  • Fieldwork experience as the lead moderator on 25+ focus groups, 50+ ethnographic interviews, and 50-75+ virtual IDIs led
  • Willingness to travel for in-person qualitative fieldwork (50% in-person, 50% online)
  • Comfort leading meetings and debriefs with demanding clients 
  • A self-directed, proactive work ethic with the ability to manage multiple projects simultaneously
  • Able to anticipate potential issues with studies or handle unexpected problems, and propose efficient solutions 
  • Highly developed communication skills, both in writing story-driven reports and verbally communicating approaches and insights
  • Experience working remotely and collaborating with a distributed team
  • Experience in moderating for video-based deliverables
  • Interest and experience in Hypothesis's core categories of technology, automotive, entertainment, and CPG/retail 

Nice To Have's:

  • RIVA credentials or formal qualitative training
  • Experience in project scoping, including methodology recommendations, client consultation, and pricing
  • Facilitation experience of collaborative client workshops
  • Speaking or publishing experience in qualitative research conferences
  • Client recommendations are always welcomed!

What We Offer:

We are premium. We embrace individuality. We are brave. We support each other. We are all empowered. We're happy when our employees are happy and we understand that everyone needs a creative and positive work environment, time to themselves to recharge, time with family, or just a night to binge on Netflix. To that aim, we've put together the kind of generous benefits package you'd expect with some extras you might not expect:

  • Flexible Time Off 
  • Flexible work with optional office locations in Los Angeles and Seattle.
  • 9 Paid Holidays
  • Bonus 3-day weekends on those months we don't have a scheduled holiday
  • Health, Dental, Vision
  • Healthcare & Dependent Care FSA
  • 401K + 5% company match 
  • Employee Assistance Program
  • 12 weeks paid Parental Leave
  • Annual stipend for the first two years of new family member's daycare.
  • Monthly Internet Stipend
  • New Hire Home Office Stipend

If you are someone from an under-represented group, or if you have unique talents or skillsets that make you well-suited for this position, we especially want you to apply. 

If you are someone from an under-represented group, or if you have unique talents or skillsets that make you well-suited for this position, we especially want you to apply. Hypothesis is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.  

Hypothesis participates in the federal government's E-Verify program. With E-Verify we are able to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. With respect to new hires, the E-Verify process is completed in conjunction with a new hire's completion of the Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov and click on the 'E Verify' logo.Â