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Qualitative Researcher Jobs in Michigan (NOW HIRING)

University of Michigan

RESEARCH ASST I

Ann Arbor, MI · On-site

$18.75 - $26/hr

This position offers hands-on experience with the eHealth research process, including clinical data management, qualitative research methods, and patient-centered research activities.

Randstad Digital

UX Researcher

Grand Rapids, MI · On-site

$30 - $45/hr

Plan and execute qualitative and quantitative user research using an array of research techniques * Analyze users behavioral and attitudinal data to uncover customer painpoints and unmet needs

Ducker

Senior Researcher, Strategy Consulting

Troy, MI · On-site

$50K - $55K/yr

What You'll Do As a Senior Researcher, you will bridge the gap between primary fieldwork and market ... In this role, you will lead high-level qualitative and quantitative in-depth interviews (IDIs) with ...

THOMSON REUTERS

Lead UX Researcher

Ann Arbor, MI · On-site

$163K/yr

Lead UX Researcher Role Summary: About the UX Team Come and join the Tax UX Research Team as we ... Qualitative analysis and reporting; interviewing and group facilitation techniques * Contextual ...

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Qualitative Researcher information

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$26.1K

$98.6K

$143.4K

How much do qualitative researcher jobs pay per year?

As of Sep 4, 2026, the average yearly pay for qualitative researcher in Michigan is $98,579.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What does a qualitative researcher do?

A Qualitative Researcher collects and analyzes non-numerical data to understand concepts, opinions, or experiences. They use methods like interviews, focus groups, and content analysis to uncover patterns and insights. Their work is often used in social sciences, marketing, user experience (UX), and organizational research. The goal is to provide deep, contextual understanding to inform decisions and strategies.

What are the key skills and qualifications needed to thrive as a qualitative researcher?

To thrive as a Qualitative Researcher, you need a strong background in research design, data collection methods (such as interviews and focus groups), and in-depth data analysis—often supported by an advanced degree in social sciences or a related field. Familiarity with qualitative analysis software like NVivo, Atlas.ti, or Dedoose is highly beneficial, and relevant certifications or training can be advantageous. Strong communication, analytical thinking, and interpersonal skills help researchers build rapport with participants and convey insights clearly to stakeholders. These skills are crucial for producing trustworthy, actionable research findings that inform decision-making and strategy.

What does a typical day look like for a qualitative researcher?

A typical day for a Qualitative Researcher involves designing studies, scheduling and conducting interviews or focus groups, and analyzing qualitative data to uncover patterns and insights. You may spend time coding transcripts, collaborating with team members to synthesize findings, and preparing reports or presentations for stakeholders. The role often includes regular communication with clients or project leads to discuss progress and refine research objectives. This variety makes the job both dynamic and intellectually engaging, with opportunities to contribute meaningfully to project outcomes.

What are the most commonly searched types of Qualitative Researcher jobs in Michigan?

The most popular types of Qualitative Researcher jobs in Michigan are:

What are popular job titles related to Qualitative Researcher jobs in Michigan?

For Qualitative Researcher jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Qualitative Researcher jobs in Michigan look for?

The top searched job categories for Qualitative Researcher jobs in Michigan are:

What cities in Michigan are hiring for Qualitative Researcher jobs?

Cities in Michigan with the most Qualitative Researcher job openings:

Qualitative Researcher jobs near you
Infographic showing various Qualitative Researcher job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 14% Part Time, 2% Temporary, 3% Contract, and 1% Nights. Highlights an 77% Physical, 6% Hybrid, and 17% Remote job distribution, with an average salary of $98,579 per year, or $47.4 per hour.

Global Customer Research Senior Analyst

General Motors

Warren, MI • On-site

$109K - $109K/yr

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 308 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,326 frontline employees who took The Breakroom Quiz

Job description

Job Description
Work Arrangement:
This role is categorized as hybrid. This means the successful candidate is expected to report to the Warren, MI Technical Center three times per week, at minimum.
The Role:
Global Customer Research (GCR) is seeking a talented, hard-working Senior Analyst / Assistant Manager focused on product feature research. This role will concentrate on understanding customer needs, behaviors, and expectations related to software-based and other vehicle features, and translating those learnings into actionable recommendations for internal partners. You will gather, analyze, and synthesize voice-of-the-customer data to inform and impact internal client decisions, playing an essential role in keeping the customer at the center of everything we do at GM. We are looking for an individual who is driven to understand the "Why's" and identify "Implications" of the data.
What You'll Do:
  • Provide internal teams with consumer and market insights related to product and software-based feature experiences - including Product Management, Brand Teams, Vehicle Program Teams, Marketing, Planning, Program Management, Engineering, and Design.
  • Lead and support feature-focused research projects from scoping through insight delivery, ensuring tight alignment to business questions.
  • Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
  • Assist the research manager in framing the specific learning objectives of the internal client for primary research, with a focus on feature-related questions.
  • Work alongside the research manager to apply appropriate research methodologies (primarily quantitative, with qualitative as needed) that will best fulfill the research goal.
  • Develop quantitative questionnaires and, when applicable, qualitative discussion guides and usability protocols for feature-focused studies.
  • Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
  • Identify key insights from data analysis, clearly articulating implications for product and feature decisions.
  • Conduct special analyses utilizing current data, secondary data sources, or industry trends to further enhance the research findings.
  • Build the required purchasing documents and monitor supplier invoices.
  • Duties may include management of large-scale tracking or feature-focused research programs, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.

Your Skills & Abilities (Required Qualifications):
  • 5+ years of market research or related work experience
  • Bachelor's Degree
  • Demonstrated quantitative research experience (for example, survey design, sampling, experimental design, statistical analysis, or similar)
  • Experience working with or researching software-based product features (for example, in-vehicle software, advanced driver assistance systems, connected services, apps, infotainment, or other digital feature sets)
  • Willingness to ask questions, take initiative, and be resourceful
  • Confidence to help guide internal clients through research planning, execution, and insight phases.
  • Demonstrated ability to work well in a collaborative team environment
  • Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets
  • Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design, and suppliers)
  • Outstanding organizational/project management skills with attention to detail
  • Ability to work on multiple projects simultaneously, managing deliverables and deadlines
  • Strong written and oral communication skills; ability to present confidently to senior leadership
  • Proficient in the use of Word, PowerPoint, and Excel
  • Understanding of the principles of AI and use cases in Market Research

What Will Give You a Competitive Edge (Preferred Qualifications):
  • MBA or marketing research-related certifications
  • Experience using M-Tab
  • Experience using the Qualtrics platform (programming, JavaScript, Stats iQ, XM Directory) as well as other DIY survey/sampling tools
  • Familiarity with statistical concepts and applications
  • Familiarity with both quantitative and qualitative market research methodologies including Conjoint and MaxDiff
  • Experience with UX research methods (for example, journey mapping, concept testing, prototype evaluation)
  • Experience with qualitative research, usability research, and/or serving as a moderator in individual or group sessions
  • Knowledge of GVDP (Global Vehicle Development Process) and how customer research informs key program milestones and feature decisions
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel <25% for this role.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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