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Qualitative Insights Jobs (NOW HIRING)

Primark

Consumer Insights Manager

Boston, MA · On-site

Translate business questions into research objectives and appropriate qualitative and quantitative ... Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ...

Primark

Consumer Insights Manager

Boston, MA

Translate business questions into research objectives and appropriate qualitative and quantitative ... Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Translate business questions into research objectives and appropriate qualitative and quantitative ... Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ...

Reddit

Senior UX Researcher, Consumer Product

Integrate qualitative insights with quantitative signals, behavioral data, surveys, experimentation, and product metrics to develop a holistic understanding of user behavior. * Partner closely with ...

Amatriot Group, LLC

Qualitative Data Analyst

Bethesda, MD · On-site

$90K - $120K/yr

... insights that inform decisions on readiness, data strategy, and knowledge management. This is a ... Apply qualitative research methods, including: * Content analysis * Narrative and discourse ...

MarketOnce

Qualitative Research Manager

Boston, MA · On-site

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today ... We're seeking a seasoned qualitative research manager to design qualitative studies, develop ...

MarketOnce

Qualitative Research Manager

Boston, MA · On-site

$100K - $120K/yr

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today ... What You'll Do: * Design qualitative research studies for clients across a wide variety of ...

Taiho Oncology

Translate data and qualitative insights into clear summaries, trends, implications, and recommended actions that inform Medical Affairs leadership decisions and cross-functional planning. Support the ...

GoodRx, Inc.

Insights Manager

Los Angeles, CA · On-site

$136K - $216K/yr

About this Role Insights Manager - The Insights team is looking for a motivated individual with a ... Strong knowledge of quantitative and qualitative methods, with experience blending primary and ...

Outset.ai

Research Manager

New York, NY · On-site

$150K - $190K/yr

Global brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale. The research industry is massive (>$140B ...

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Qualitative Insights information

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$113.1K

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How much do qualitative insights jobs pay per year?

As of Sep 9, 2026, the average yearly pay for qualitative insights in the United States is $113,102.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,000.00 and $154,000.00 per year, depending on experience, location, and employer.

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Cities with the most Qualitative Insights job openings:

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Infographic showing various Qualitative Insights job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 71% Physical, 5% Hybrid, and 24% Remote job distribution, with an average salary of $113,102 per year, or $54.4 per hour.

Consumer Insights Manager

Boston, MA • On-site

Primark
Retail • 10K+ employees
Learn more about Primarkexternal

Full-time

Re-posted 22 days ago

Primark rating

7.0

Company rating: 7.0 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

18th of 105 rated fashion retailers

Job description

Company Description
USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
Job Description
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
  • Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives.
  • Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
  • Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
  • Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
  • Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.

Brand & Customer Experience Insights
  • Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
  • Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
  • Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
  • Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.

Data & Insight Tools
  • Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
  • Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities.
  • Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
  • Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.

What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
Qualifications
What You'll Bring
Qualifications & Preferred Experience
  • 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
  • Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
  • Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
  • Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
  • Highly organized with strong project management skills.
  • Experience working as part of a wider global insights team is a strong plus.
  • Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
  • Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
  • Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
  • Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.

Additional Information
Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

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