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Publicity Manager Jobs in California (NOW HIRING)

33 USA Inc.

Publicity Lead

Los Angeles, CA · On-site

$46K - $58K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... The position will report to the Public Relations Manager, and may occasionally report to the CEO of ...

Lionsgate

Director, Worldwide Publicity

Santa Monica, CA · On-site

$125 - $150/hr

Manage assigned publicity campaigns under the strategic direction of the SVP, Worldwide Publicity, while providing guidance to the Coordinator and Assistant across campaign priorities. * Liaison ...

33 USA Inc.

Publicity Lead

Los Angeles, CA · On-site

$46K - $58K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... The position will report to the Public Relations Manager, and may occasionally report to the CEO of ...

33 USA Inc.

Publicity Lead

Los Angeles, CA · Hybrid

$44K - $56K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... The position will report to the Public Relations Manager, and may occasionally report to the CEO of ...

USA inc.

Publicity Lead

Los Angeles, CA · On-site

$60 - $80/hr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... The position will report to the Public Relations Manager, and may occasionally report to the CEO of ...

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All JobsPublicity JobsPublicity Manager JobsPublicity Manager Jobs in California

Publicity Manager information

See California salary details

$58.2K

$61.7K

$64.1K

How much do publicity manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for publicity manager in California is $61,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,200.00 and $63,200.00 per year, depending on experience, location, and employer.

What is the difference between Publicity Manager vs Public Relations Specialist?

AspectPublicity ManagerPublic Relations Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in media and campaign managementBachelor's in Communications, Public Relations, or related; strong writing and media skills
Work EnvironmentCorporate or agency settings, managing publicity campaigns and media outreachCorporate, agency, or nonprofit settings, handling media relations and reputation management
Employer & Industry UsageUsed in entertainment, product launches, and corporate brandingCommon in corporate, nonprofit, and government sectors for reputation and media relations

While both roles involve media and communication skills, a Publicity Manager primarily focuses on managing publicity campaigns and media outreach to promote products, events, or brands. A Public Relations Specialist handles broader reputation management, media relations, and strategic communication. The roles often overlap but differ in scope and focus.

Do people in publicity managers get paid well?

Publicity managers typically earn a competitive salary that varies based on experience, industry, and location. According to industry data, the median annual salary for publicity or public relations managers is around $115,000, with higher earnings possible in large organizations or for those with specialized skills and certifications. Compensation often includes bonuses and benefits, reflecting the importance of strategic communication roles.

How can I become a publicity manager?

To become a publicity manager, candidates typically need a bachelor's degree in public relations, marketing, or a related field, along with experience in media relations, communication, or marketing. Developing skills in strategic planning, media outreach, and using tools like press release distribution platforms is essential. Gaining relevant experience through internships or entry-level roles can also help build a pathway to a publicity management position.

What is a publicity manager?

A publicity manager is responsible for managing the public image and media relations of a person, organization, or event. They develop publicity strategies, coordinate media outreach, and often use tools like press releases and social media to promote their clients or projects.

What are the most commonly searched types of Publicity jobs in California?

The most popular types of Publicity jobs in California are:

What cities in California are hiring for Publicity Manager jobs?

Cities in California with the most Publicity Manager job openings:

Publicity Manager jobs near you
Infographic showing various Publicity Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $61,681 per year, or $29.7 per hour.

Multicultural Publicity Manager

MFI Technologies Incorporated

Los Angeles, CA • On-site

$200 - $250/hr

Other

Posted 6 days ago

Job description

Multicultural Publicity Manager

We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and execute tailored, culturally relevant and innovative campaigns that help shape the perception of our original films, series, kids & family, documentary, and live content.

The ideal candidate will have deep entertainment experience, strong industry relationships, along with a love of community, and a great storyteller. They know how to strategically engage Multicultural audiences through publicity, marketing, content creator, grassroots strategies and various event efforts. This is a very hands-on role that requires extensive knowledge of the press and cultural landscape, passionate about diverse content and understanding how audiences consume entertainment news across traditional and emerging social platforms.

The role requires a seasoned publicity candidate who is results-oriented, as well as a clear and concise communicator. They will have experience in interfacing with executives, filmmakers, talent, talent representatives, agencies, production partners, and internal cross-functional partners. The ability to manage a budget, as well as operating at scale and able to identify efficiencies while also keeping standards high that focus on impact are all an integral part of this role. This is a demanding, high-volume role that requires someone who is strategic, proactive, highly organized, and comfortable operating in a fast-paced, high-stakes environment. This person is innovative, an excellent communicator, and knows how to drive cultural conversation. This person embodies the Netflix culture and is able to acclimate to the fast paced and ever evolving work landscape. They are excited by change, curious about the work and are always looking to what's next.

Role Type

Full-time

Requirements
  • 10+ years of experience in entertainment publicity, preferably at studio/streamer or agency
  • Deep experience with multicultural campaigns, including festival and awards strategy and relationship with critics/awards groups like AAFCA, GLAAD, etc.
  • Demonstrated ability to manage a high-volume slate and multiple high-priority campaigns simultaneously
  • Strong business and strategic acumen, with the ability to manage multiple high-priority projects at once
  • Excellent communicator who can clearly articulate strategy to filmmakers, executives, talent, and partners
  • Skilled collaborator who stays consistently aligned with multiple cross-functional teams that range from content/programming to marketing, social and multicultural to product and beyond
  • Proven ability to build and maintain relationships with key journalists and key opinion formers; skilled at making use of multiple earned media channels, including broadcast, print, online and new media
  • Resourceful and thoughtful decision-maker who can navigate sensitive situations and fast-changing priorities
  • Highly organized, proactive, and detail-oriented, with strong follow-through
  • Comfortable working hands-on across all aspects of a campaign, from strategy and messaging to drafting press materials and talking points, booking travel or putting together a press day schedule
  • Curious, collaborative, and open to feedback; motivated by continuous improvement
  • Experience managing agencies and external partners
  • This role may be based in Los Angeles or New York, with an in-office expectation of at least three days per week; occasional travel and evening/weekend work will be required
  • Multilingual speakers are encouraged to apply

Full-time

Compensation: $171,000 - $293,000 /year USD

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