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Publicity Assistant Jobs in Michigan (NOW HIRING)

Sault Tribe

Health - Community Health Educator

Perronville, MI · On-site

$18 - $24.25/hr

... assist individuals and other professionals or communication as needed. · Coordinates coalition groups and committees as needed. · Creates media releases and coordinates publicity for programs ...

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Publicity Assistant information

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$11

$18

$23

How much do publicity assistant jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for publicity assistant in Michigan is $18.43, according to ZipRecruiter salary data. Most workers in this role earn between $14.57 and $22.80 per hour, depending on experience, location, and employer.

What is a publicity assistant?

Publicity Assistants are entry-level professionals who support publicists and PR teams in promoting clients, events, or products. They help coordinate media coverage, draft press materials, manage press lists, and track media mentions. Their role is essential in ensuring that publicity campaigns run smoothly and achieve maximum exposure. Publicity Assistants often liaise with journalists, organize press events, and handle administrative tasks related to public relations activities.

What are the key skills and qualifications needed to thrive as a publicity assistant, and why are they important?

To thrive as a Publicity Assistant, you need strong written and verbal communication skills, organizational abilities, and a degree in communications, public relations, or a related field. Familiarity with media databases, press release distribution tools, and social media management systems is commonly required. Attention to detail, time management, and a proactive attitude are key soft skills that help you excel in this role. These skills ensure effective media outreach, help manage multiple campaigns efficiently, and support the overall success of publicity efforts.

What are some common challenges faced by publicity assistants, and how can they be addressed?

Publicity Assistants often manage multiple tasks simultaneously, such as coordinating media lists, scheduling interviews, and tracking press coverage, which can be overwhelming during busy campaign periods. Staying organized and proactively communicating with team members is essential to manage deadlines and shifting priorities. Additionally, adapting quickly to last-minute changes and maintaining a positive rapport with media contacts are crucial for success in this role. Leveraging project management tools and developing strong interpersonal skills can help overcome these challenges and contribute to a smooth workflow.

What is the difference between Publicity Assistant vs Public Relations Assistant?

AspectPublicity AssistantPublic Relations Assistant
Required CredentialsHigh school diploma or equivalent; some roles prefer a degree in communications or marketingHigh school diploma; often a degree in communications, marketing, or related field
Work EnvironmentMedia events, press releases, promotional activitiesMedia relations, client communication, event planning
Employer & Industry UsageAdvertising agencies, entertainment, media companiesCorporations, PR firms, non-profits
Common Search & Comparison IntentUnderstanding entry-level publicity rolesExploring PR support roles

While both roles support promotional efforts, a Publicity Assistant primarily focuses on media outreach and publicity campaigns, whereas a Public Relations Assistant handles broader communication strategies and client relations. Both positions often require similar credentials and work in related environments, but their specific responsibilities differ based on the organization's focus.

What are the most commonly searched types of Publicity jobs in Michigan?

The most popular types of Publicity jobs in Michigan are:

What cities in Michigan are hiring for Publicity Assistant jobs?

Cities in Michigan with the most Publicity Assistant job openings:

Publicity Assistant jobs near you
Infographic showing various Publicity Assistant job openings in Michigan as of August 2026, with employment types broken down into 2% As Needed, 71% Full Time, 20% Part Time, 3% Temporary, 3% Contract, and 1% Nights. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $38,340 per year, or $18.4 per hour.

Assistant Director of Athletic Communications

Lake Superior State University

Sault Sainte Marie, MI • On-site

$15K/mo

Full-time

Re-posted 8 days ago

Lake Superior State University rating

7.4

Company rating: 7.4 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

337th of 618 rated colleges and universities

Job description

Title: Assistant Director of Athletic Communications

VP Area: Athletics

Department: Athletics

Published Salary Range: $15,000

Job Summary/Basic Function:

Under the supervision of the Assistant Athletic Director – Director of Athletic Communications, the Assistant Director will assist in athletic webpage content creation and maintenance, multi-sport media coverage, manage statistics, and support in all game day operations as assigned with emphasis on men’s D1 hockey. Additional responsibilities include supervising student staff, assist in managing live-streaming operations, and collaborating with marketing, development, and university communications teams to support strategic initiatives and elevate the profile of LSSU and LSSU Athletics.

DUTIES AND RESPONSIBILITIES
1. Serve as the primary media contact for assigned athletic programs, coordinating interviews, press inquiries, and official responses.
2. Coordinate social media coverage with assigned teams and Creative Content department.

3. Build schedules for essential gameday positions – statistics, photography, television production.

4. Produce game notes for assigned sports with live broadcasts.
5. Assist in training staff in the areas of game day operations, sports information, photography, digital media and content creation.
6. Assist in training student workers and interns in the areas of game day operations, sports information, photography, and digital media.
7. Maintain accurate statistics and historical records for all sports, ensuring timely and correct submission to the NCAA, conference, and other governing bodies.
8. Collaborate with coaches and athletic staff to develop storytelling opportunities and publicity strategies that highlight student-athletes, teams, and achievements.
9. Design and produce official publications such as game programs, media guides, recruiting materials, and postseason promotional content.
10. Assist in coordination with the NCAA, GLIAC, CCHA, and other affiliated organizations for weekly and postseason award nominations, as well as compliance with media requirements.
11. Assist in managing credentialing and press accommodations for home events, including photographers, broadcasters, and media members.
12. Preform other duties as assigned by the Communications Director or Athletic Director.

Minimum Qualifications:

Bachelor’s degree in communications, journalism or related field
Superior written and oral communication and public relations skills
Exceptional organizational and administrative skills
Demonstrated commitment to comply with all CCHA, GLIAC, NCAA rules and regulations
Demonstrated excellent decision-making capabilities
A passion for the success of student-athletes
Demonstrated ability to communicate effectively across cultural boundaries and work harmoniously with diverse groups of students, faculty, and staff

Preferred Qualifications:

Master’s Degree
Experience in collegiate communications, media relations or sports information

Physical Demands:

Adequate health and fitness to maintain long hours, busy schedule, and travel with teams and to conferences as required. Use of gross motor skills in promotional and record keeping activities; use of fine motor skills in preparation of publications and promotional material and record keeping; ability to see, hear and speak clearly, for reporting, recording and broadcasting games and events; ability to provide media coverage and represent the University in publicity activities.

Work Hours: 

In addition to Mon-Fri, weekends and evening expected

Special Instructions to Applicants:

None

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