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Public Relations Jobs in Rochester, MI (NOW HIRING)

Beyond Podiatry

Physician Liaison

Detroit, MI · On-site

$60K - $65K/yr

We are looking for a physician liaison to be responsible for the sales and public relations of our healthcare system. The physician liaison is the primary sales and marketing person responsible for ...

Beyond Podiatry

Physician Liaison

Detroit, MI · On-site

$60K - $65K/yr

Job Type Full-time Description We are looking for a physician liaison to be responsible for the sales and public relations of our healthcare system. The physician liaison is the primary sales and ...

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All JobsPublic Relations JobsPublic Relations Jobs in Rochester, MI

Public Relations information

See Rochester, MI salary details

$31.8K

$77K

$123.3K

How much do public relations jobs pay per year?

As of Sep 3, 2026, the average yearly pay for public relations in Rochester, MI is $76,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $89,700.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Rochester, MI?

The most popular types of Public Relations jobs in Rochester, MI are:

What job categories do people searching Public Relations jobs in Rochester, MI look for?

The top searched job categories for Public Relations jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Public Relations jobs?

Cities near Rochester, MI with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $76,973 per year, or $37 per hour.

Team Leader, External Communications

Rocket Limited Partnership

Detroit, MI • On-site

$28K - $28K/yr

Full-time

Re-posted 4 days ago

Job description

As theTeam Leader of External Communications, you will lead a team of public relations professionals, supporting the company's public relations strategy and assisting with large-scale campaigns. You will engage with media, internal stakeholders, and the public to effectively communicate and reinforce the company's mission and objectives.
About the role
  • Foster a positive team environment that aligns with company culture, guiding team members in their roles and professional development
  • Collaborate with senior leadership to support the team's strategic direction and ensure alignment with overall PR and communications goals
  • Participate in large-scale national events that drive nationwide conversation
  • Participate in major events, including a PGA TOUR golf tournament and several large cultural events throughout the year
  • Support the development and execution of impactful traditional and non-traditional public relations campaigns
  • Build and maintain strong relationships with national and local media
  • Oversee the creation of high-quality written materials
  • Plan and manage press tours, conferences and events

About you
Minimum Qualifications
  • 7 years of public relations or related experience, with demonstrated success in managing PR campaigns
  • Bachelor's degree in communications, journalism, public relations or a related field

Preferred Qualifications
  • Experience assisting creating and leading creative communications campaigns
  • Proficiency in social media strategy, including adapting and promoting content across various platforms
  • Experience securing media coverage across national tier 1 print, digital and broadcast channels
  • Strong problem-solving skills with a track record of innovative public relation solutions
  • Strong writing skills with a proven track record of adapting to diverse audiences and maintaining consistent messaging

What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.

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