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Public Relations Jobs in Rochester, MI (NOW HIRING)

Rock Connections

Public Relations Associate

Detroit, MI

$57K - $121K/yr

As a Public Relations Associate at Rocket, you are a strategic storyteller who shapes how the world perceives our brand. You bring strong writing and communication skills, paired with genuine passion ...

Rock Connections

Public Relations Manager

Detroit, MI · On-site

As the Public Relations Manager, you'll help develop programs that support the growth ofthe company. About the role * Develop and implement public relations programs * Identify and develop story ...

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All JobsPublic Relations JobsPublic Relations Jobs in Rochester, MI

Public Relations information

See Rochester, MI salary details

$31.8K

$77K

$123.3K

How much do public relations jobs pay per year?

As of Aug 9, 2026, the average yearly pay for public relations in Rochester, MI is $76,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,800.00 and $89,700.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs
What are the most commonly searched types of Public Relations jobs in Rochester, MI? The most popular types of Public Relations jobs in Rochester, MI are:
What are popular job titles related to Public Relations jobs in Rochester, MI? For Public Relations jobs in Rochester, MI, the most frequently searched job titles are:
What cities near Rochester, MI are hiring for Public Relations jobs? Cities near Rochester, MI with the most Public Relations job openings:
Public Relations jobs near you
Infographic showing various Public Relations job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 21% Part Time, 11% Temporary, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $76,973 per year, or $37 per hour.

Public Relations Associate

Rock Connections

Detroit, MI

$57K - $121K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Job description

As a Public Relations Associate at Rocket, you are a strategic storyteller who shapes how the world perceives our brand. You bring strong writing and communication skills, paired with genuine passion for consumer PR and earned media strategy. You'll develop and execute public relations programs that amplify our mission, build media relationships, and create compelling narratives that resonate with our audiences. Your ability to balance creative campaign development with data-driven insights will be essential to our success. You'll thrive in a collaborative, fast-paced environment where your work directly impacts how we connect with the market.

About the role

  • Develop and implement public relations programs that build brand awareness and drive earned media coverage

  • Identify and develop story opportunities that align with Rocket's brand narrative and business objectives

  • Initiate and maintain strategic media relationships with journalists, influencers, and industry contacts

  • Write press releases, articles, and pitch story ideas to secure media placements and speaking opportunities

  • Plan and manage press tours, conferences, events, and award submissions

  • Monitor media coverage and analyze PR metrics and outcomes to measure campaign effectiveness and inform strategy

  • Coordinate with internal teams to align messaging, brand voice, and communications across all public relations initiatives

About you

Minimum Qualifications

  • Bachelor's degree in public relations, communications, journalism, or a related field

  • Strong written and verbal communication skills with the ability to craft compelling narratives

  • Demonstrated experience developing and executing public relations campaigns

  • Proficiency with media databases, monitoring tools, and PR analytics platforms

Preferred Qualifications

  • 2+ years of experience in public relations, agency work, or related field

  • Experience with media strategy, media list development, and earned influencer campaigns

  • Portfolio of creative consumer PR work or successful campaign examples

  • Experience with award submissions, conference speaker preparation, or event management

What you'll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company's current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

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