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Public Relations Jobs in Foley, AL (NOW HIRING)

OWA

Senior Director of Sales & Marketing

Foley, AL

Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue * Collaborate closely with the OWA ...

OWA

Senior Director of Sales & Marketing

Foley, AL · On-site

Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue * Collaborate closely with the OWA ...

RR Living

Service Technician (40082)

Foley, AL

$24 - $25/hr

The Service Technician is responsible for creating and maintaining excellent public relations for the corporation and for the community. Responsibilities: * Expediting make-ready maintenance: Check ...

New

RR Living

Service Technician (40082)

Foley, AL · On-site

$24 - $25/hr

The Service Technician is responsible for creating and maintaining excellent public relations for the corporation and for the community. Responsibilities: * Expediting make-ready maintenance: Check ...

New

City of Daphne

Firefighter/Fire Medic

Daphne, AL

$53K - $76K/yr

Creates/maintains positive public relations with the general public; provides information and education to the public regarding fire safety, fire prevention, and firefighting; conducts fire station ...

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Public Relations information

See Foley, AL salary details

$29.5K

$71.6K

$114.7K

How much do public relations jobs pay per year?

As of Aug 28, 2026, the average yearly pay for public relations in Foley, AL is $71,568.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,600.00 and $83,400.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What are the most commonly searched types of Public Relations jobs in Foley, AL?

The most popular types of Public Relations jobs in Foley, AL are:

What job categories do people searching Public Relations jobs in Foley, AL look for?

The top searched job categories for Public Relations jobs in Foley, AL are:

What cities near Foley, AL are hiring for Public Relations jobs?

Cities near Foley, AL with the most Public Relations job openings:

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Infographic showing various Public Relations job openings in Foley, AL as of August 2026, with employment types broken down into 1% As Needed, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $71,568 per year, or $34.4 per hour.

Senior Director of Sales & Marketing

Foley, AL

OWA
See more jobs at OWAexternal

Full-time

Re-posted 12 days ago

Job description

The Senior Director of Sales & Marketing provides strategic leadership and oversight for all sales, marketing, communications, and special events functions at OWA Parks & Resort. This role is responsible for driving attendance, revenue, and brand growth across the resort, its owned companies, and tenant businesses through integrated strategies, strong leadership, and cross-functional collaboration.

Serving as a senior advisor to property leadership, the Senior Director aligns departmental strategy with business objectives, oversees key budgets, and ensures that sales, marketing, and events efforts operate cohesively to support OWA’s position as a premier regional destination.

DUTIES AND RESPONSIBILTIES:
  • Set the overall sales, marketing, and special events strategy for OWA Parks & Resort, aligning departmental goals with property-wide business objectives
  • Provide leadership and oversight to direct reports, including the marketing, sales, and special events teams, fostering a culture of accountability, collaboration, and performance
  • Oversee the development and execution of integrated marketing, sales, public relations, and special events initiatives that drive attendance, awareness, and revenue
  • Collaborate closely with the OWA Property Manager and executive leadership to support long-term planning, business development, and brand positioning initiatives
  • Ensure consistent communication and alignment among marketing, sales, operations, and guest experience teams
  • Maintain and enforce OWA’s brand standards and creative direction across all marketing channels
  • Coordinate and oversee relationships with creative agencies, contract vendors, and outside consultants supporting OWA’s in-house marketing and design teams
  • Strengthen relationships with internal business units, tenant partners, community leaders, tourism organizations, and regional stakeholders
  • Oversee annual sales and marketing budget planning and execution, ensuring effective allocation of resources and strong return on investment
  • Monitor performance metrics, sales results, campaign effectiveness, and event outcomes, using data to inform strategy adjustments
  • Identify opportunities for positive earned coverage highlighting OWA’s entertainment, cultural, and community impact
  • Provide strategic guidance to OWA owned businesses and tenants on public messaging, communications, and reputation management
  • Supports executive leadership with crisis communication response efforts as needed
  • Perform other duties as assigned
QUALIFICATIONS:
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required; master’s degree preferred
  • Minimum fifteen (15) years of progressive leadership experience, with at least seven (7) years in a senior-level role overseeing sales and marketing within a hospitality, entertainment, or tourism business
  • Proficiency in Microsoft Office Suite, project management systems, and marketing software platforms is required
  • Strong executive leadership skills with the ability to guide teams and influence cross-functional stakeholders
  • Experience coordinating relationships with creative agencies, marketing vendors, and public relations firms, including contract oversight and project management
  • Proven experience managing large budgets and complex, multi-channel initiatives
  • Excellent communication, strategic planning, and decision-making abilities
  • Ability to operate effectively in a fast-paced, event-driven environment
  • Flexibility to work evenings, weekends, and holidays as needed to support major events, launches, or business needs
  • Excellent writing, editing, and verbal communication skills
  • Highly organized, detail-oriented, and able to manage multiple projects and deadlines in a fast-paced environment
  • Ability to work flexible hours including evenings, weekends, and holidays as required
  • Some overnight travel required
Interested applicants can apply directly to www.visitowa.com/employment.
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