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Public Relations Jobs in Dothan, AL (NOW HIRING)

GDIT

General Clerk II

Fort Novosel, AL · On-site

$18.22 - $20.73/hr

Secret Public Trust/Other Required: None Job Family: SCA Job Qualifications: Skills: Computer Literacy, Microsoft Office, Office Administration, Recordkeeping, Work Order Management Certifications:

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All JobsPublic Relations JobsPublic Relations Jobs in Dothan, AL

Public Relations information

See Dothan, AL salary details

$31.4K

$76K

$121.8K

How much do public relations jobs pay per year?

As of Aug 28, 2026, the average yearly pay for public relations in Dothan, AL is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,100.00 and $88,600.00 per year, depending on experience, location, and employer.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

Do public relations people get paid well?

Public relations professionals' salaries vary based on experience, location, and industry, but generally, they earn a median annual wage that is competitive with other communication roles. Entry-level positions tend to pay less, while experienced PR specialists or managers can earn higher salaries, especially with strong media relations and strategic skills.

What does a job in public relations do?

A public relations professional manages an organization’s image and communication with the public, media, and stakeholders. They create press releases, handle media inquiries, develop communication strategies, and often use tools like media monitoring and social media platforms to promote positive public perception.
More about Public Relations jobs

What cities near Dothan, AL are hiring for Public Relations jobs?

Cities near Dothan, AL with the most Public Relations job openings:

Public Relations jobs near you
Infographic showing various Public Relations job openings in Dothan, AL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Public Safety Telecommunicator (PST)

New Brockton, AL

Coffee County, AL
See more jobs at Coffee County, ALexternal

Full-time

Medical, Life, Retirement, PTO

Re-posted 14 days ago

Job description

Job Description
The Public Safety Telecommunicator (PST) is a professional level Communications call-taker / dispatcher position in an emergency communication center.  Candidates should have experience with Public Safety Dispatch Law Enforcement Fire Department Emergency Medical Services Public Works and administrative duties relating to emergency communication procedures.  PST will receive screen and process emergency and non-emergency calls alike and should be able to maintain a calm demeanor during high stress / high pressure situations.  
Job Qualifications
Knowledge of emergency communications principles and practices. Knowledge of ACJIC/NCIC policies and procedures. Knowledge of emergency medical dispatch procedures. Knowledge of radio and telecommunications equipment. Knowledge of CAD systems functions and maintenance. Skilled in the use of computers and job-related software programs. Skilled in public relations; interpersonal relations; as well as written and oral communication.  Must be at least 19 years of age; able to pass a background check; and a pre-employment drug screen.
Training
Candidates must be able to obtain Certification in a T-CPR course and be enrolled in an approved 40 hour Certification class to obtain an Alabama PST1 Certification within 6 months of initial employment. Candidates must complete and obtain certification as an ALPST1 within 1 year of initial hire date to continue employment.  Candidate must also enroll in; and obtain AL EMD Certification through an approved Emergency Medical Dispatch course within 6 months of initial employment.
Additional Information
Benefits include paid annual leave sick leave holidays health insurance life insurance and participation in state retirement. Coffee County is an Equal Opportunity Employer and a drug free workplace.
Application Special Instructions
Submit application and/or resume via www.coffeecounty.us website.

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